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This study aims to investigate the impact of sustainable supply chain practices on sustainability performance in North American and Canadian firms in a business-to-business (B2B) context, specifically focusing on the mediating role of emerging technologies. It aims to deepen the understanding of this complex relationship, contributing to both theoretical knowledge and practical applications.

This study collected data from supply chain managers in the USA and Canada using a mixed-methods approach that includes partial least squares structural equation modeling (PLS-SEM), necessary condition analysis (NCA) and importance-performance map analysis (IPMA). PLS-SEM was utilized to model the relationships between sustainable practices, emerging technologies and sustainability performance. NCA identified the essential conditions required for sustainability performance, while IPMA was used to assess the importance and performance of different constructs, helping to pinpoint areas where the managerial focus can yield the most significant improvements.

This study reveals that sustainable supply chain practices (SSCP) alone do not directly lead to enhanced sustainability performance. SSCP includes product design, procurement, investment recovery and social sustainability. Sustainability performance includes economic, environmental and social performance. Instead, adopting specific emerging technologies, particularly artificial intelligence, wearable devices and virtual reality, is crucial. A significant threshold identified is these technologies’ 80% adoption rate for substantial performance improvements. Furthermore, this study distinguishes the varying impacts of different technologies on economic, social and environmental aspects of sustainability.

This research offers new insights by showing that emerging technologies fully mediate the relationship between SSCP and performance. It expands on existing literature by detailing the specific impacts of various technologies, moving beyond the generalized approach seen in prior research. Specific impacts of emerging digital technologies on SSCP and performance remain underexplored in a B2B environment, and this research aims to address this gap.

This study evaluates the important role of humane entrepreneurship (HE) on sustainable business advantage (SBA) and sustainable business performance (SBP) by exploring the mediating role of sustainable business model innovation (SBMI) under the influence of knowledge management (KM) in small and medium-sized enterprises (SMEs). Encouraging businesses to implement a combination of KM and HE facilitates the implementation of SBMI that brings value to businesses, communities and the environment in emerging economies.

This study uses an empirical quantitative research method using primary information based on data collected by questionnaires. The study sample resulted in 424 valid responses (66.77% response rate). The target audience of the study is middle and senior managers in SMEs. This study aims to perform structural modeling analysis with the maximum likelihood estimates method to examine structural relationships.

This study found a positive relationship between KM and HE to SBMI. At the same time, SBMI plays an important role for businesses to achieve SBA and SBP. Similarly, a positive relationship was also found between HE to SBA and SBP. And SBA strongly promotes SMEs to achieve SBP. In addition, the mediating role of SBMI and SBA is clarified to have a positive impact between HE–SBP and SBMI–SBP. HE plays an important role in motivating businesses to innovate sustainable business models, making it easier to gain sustainable competitive advantages, thereby bringing sustainable business results.

This research helps SMEs realize the importance of KM and HE in SBMI. At that time, SMEs take advantage of internal and external information sources and innovate their business models based on HE mechanisms. Applying HE mechanisms will allow businesses to innovate their business models by combining concerns between stakeholders and the social environment for sustainable development. Therefore, businesses will achieve their SBA toward SBP.

The present literature shows that there are few empirical studies on the mechanism mediating SBMI in the relationship between HE and SBP; and SBA in the link between SBMI and SBP. In addition, the impact of KM and HE on SBMI is also very important in the current context. The study's findings could have huge implications for entrepreneurs and senior managers in SMEs in emerging economies. Help them realize the importance of KM and HE for SBMI, thereby building strategic perspectives that help businesses achieve sustainable competitive advantages and increase SBP for businesses.