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In this article, we reflect on how smart technology is transforming service research discourses about service innovation and value co-creation. We adopt the concept of technology smartness’ to refer to the ability of technology to sense, adapt and learn from interactions. Accordingly, we seek to address how smart technologies (i.e. cognitive and distributed technology) can be powerful resources, capable of innovating in relation to actors’ agency, the structure of the service ecosystem and value co-creation practices.

This conceptual article integrates evidence from the existing theories with illustrative examples to advance research on service innovation and value co-creation.

Through the performative utterances of new tech words, such as onlife and materiality, this article identifies the emergence of innovative forms of agency and structure. Onlife agency entails automated, relational and performative forms, which provide for new decision-making capabilities and expanded opportunities to co-create value. Phygital materiality pertains to new structural features, comprised of new resources and contexts that have distinctive intelligence, autonomy and performativity. The dialectic between onlife agency and phygital materiality (structure) lies in the agencement of smart tech–enabled value co-creation practices based on the notion of becoming that involves not only resources but also actors and contexts.

This paper proposes a novel conceptual framework that advances a tech-based ecology for service ecosystems, in which value co-creation is enacted by the smartness of technology, which emerges through systemic and performative intra-actions between actors (onlife agency), resources and contexts (phygital materiality and structure).

This study aims to investigate the evolving concept of the metaverse and its implications for service innovation. It seeks to understand how integrating technologies such as extended reality, blockchain, artificial intelligence and non-fungible tokens enables companies to experiment and innovate.

Adopting a qualitative methodology, this investigation conducts an immersive netnography across more than 25 case studies spanning diverse industries such as gaming, retail, health care and education. The thematic analysis method is used to distill critical insights, providing a deep dive into the technological enablers, innovation processes and market adaptations within the metaverse.

The study addresses four main building blocks through which companies experiment with the metaverse to foster innovation: enabling virtual identities’ agency, developing non-fungible tokens, designing immersive paths and crafting phygital microworlds. They shape the metaverse by enacting actors, resources, processes and phygital ecosystems. Companies obtain learning outcomes from such experimentation and identify learning challenges.

This research contributes to the nascent body of knowledge on the metaverse and service innovation by providing a comprehensive framework that encapsulates the multifaceted ways companies experiment within the metaverse. It extends the understanding of digital-physical convergence in service research, offering theoretical and practical insights into the development of phygital service ecosystems.

Este estudio tiene como objetivo investigar el concepto en evolución del Metaverso y sus implicaciones para la innovación en servicios. Busca comprender cómo la integración de tecnologías como la realidad extendida, la cadena de bloques, la inteligencia artificial y los tokens no fungibles permite a las empresas experimentar e innovar.

Adoptando una metodología cualitativa, esta investigación realiza una netnografía inmersiva a través de más de 25 estudios de casos que abarcan diversas industrias como los juegos, el comercio minorista, la atención médica y la educación. Se emplea el método de análisis temático para destilar conocimientos críticos, brindando un profundo análisis de los habilitadores tecnológicos, los procesos de innovación y las adaptaciones al mercado dentro del Metaverso.

El estudio aborda cuatro bloques principales a través de los cuales las empresas experimentan con el Metaverso para fomentar la innovación: habilitar la agencia de identidades virtuales, desarrollar tokens no fungibles, diseñar senderos inmersivos y crear micromundos físico-digitales. Estos dan forma al Metaverso mediante la actuación de actores, recursos, procesos y ecosistemas físico-digitales. Las empresas obtienen resultados de aprendizaje de dicha experimentación e identifican desafíos de aprendizaje.

Esta investigación contribuye al cuerpo de conocimiento incipiente sobre el Metaverso y la innovación en servicios al proporcionar un marco integral que encapsula las diversas formas en que las empresas experimentan dentro del Metaverso. Amplía la comprensión de la convergencia digital-física en la investigación de servicios, ofreciendo ideas teóricas y prácticas sobre el desarrollo de ecosistemas de servicios físico-digitales.

这项研究旨在探讨元宇宙概念的演变以及其对服务创新的影响。其目标在于深入理解通过整合增强现实、区块链、人工智能以及非同质化代币等技术, 如何使企业得以进行实验和创新。

本研究利用定性研究方法, 进行了一项沉浸式网络民族志调查, 涵盖了跨越游戏、零售、医疗保健和教育等多个行业的25多个案例。通过主题分析方法, 提炼出关键见解, 深入探讨了元宇宙内的技术驱动因素、创新过程和市场适应性。

这项研究以四个主要方面为切入点, 探讨了企业在元宇宙中促进创新的方法：启用虚拟身份的代理、开发非同质化代币、设计沉浸式路径以及打造物理-数字微观世界。通过这些措施, 企业塑造了元宇宙, 涉及行动者、资源、过程和物理-数字生态系统的执行。在此类实验中, 企业积累了丰富的学习经验, 并面临了

本研究旨在建立一个全面的框架, 以拓展关于元宇宙和服务创新的新知识, 揭示企业在元宇宙中进行实验的多方面方式。它不仅扩展了服务研究领域中数字与物理融合的理解, 还提供了有关发展物理-数字服务生态系统的理论和实践见解。

Heritage education is currently a consolidated discipline, which advocate for a holistic vision of heritage. In this sense, this research aims to study the heritage conceptions, perceptions and learning context amongst primary and secondary students, comprehensively and fully.

This research focuses in Andorra, a country in the Pyrenees, where there are three different education systems. This allowed the study to obtain a sample of 1,235 primary and secondary students, throughout a structured questionnaire that was previously designed and validated ad hoc.

In general terms, the results show that around half of the students have a holistic view of heritage; however, natural and historical elements are highlighted as the ones they learn from the most, especially through visits in situ. Moreover, the students’ perceptions of heritage show that over a 90% of students believe it is important to safeguard because it is connected to nature and culture preservation.

This research is included in a greater scope project that also considers other agents in the education community that belong to formal and non-formal spheres. In addition, it is the first investigation where the field of heritage education is studied globally in an entire country, considering primary and secondary education students.

The paper aims to explore the value generated by a specific configuration of a smart city's infrastructure by proposing a comparison between a silos configuration versus a crowd configuration at the data storage and processing level.

A system dynamics simulation is adopted to determine and compare the value created by the two configurations of smart city's infrastructure. The simulation outlines the flow of data and their positive and negative feedback that reinforce and hinder the smart city value generation.

The results demonstrate the huge impact of the availability of data for App developers when crowdsourcing configuration is adopted. Furthermore, results unveil the potential in value generation of a crowdsourcing smart city platform configuration compared to a silos architecture.

The authors have proposed a comparison between two alternative smart city digital platform configurations. The paper seeks to test the magnitude of the pros and cons of a crowdsourcing approach in setting up a smart city digital platform. The paper provides new guidelines for improving the data management of smart cities.

Stock market performance is paramount to every country, as it signifies economic growth, business performance, wealth maximization, savings deployment and consumer confidence. This study investigates the disparities in the market performance of listed firms in Romania. This study also examines whether the COVID-19 crisis affected market performance.

The data were collected from 69 firms listed on the Bucharest Stock Exchange (BSE) from 2018 to 2022, belonging to 11 sectors. This study used several methods to achieve its objectives. Difference tests were considered to analyze the performance of Romanian companies before and during the COVID-19 crisis, as well as across sectors. Regression analysis was also conducted to estimate the effect of the COVID-19 crisis and classification type on Romanian companies' performance. Additional analyses were performed to verify the findings of the present study.

The study’s findings indicate a clear difference in market performance between the pre-crisis and crisis periods. The COVID-19 pandemic had an adverse and significant impact on market performance. However, after the market contraction in the early stage of the COVID-19 pandemic outbreak, the stock market outperformed the pre-pandemic capitalization levels and the regional and global indices evolution. Furthermore, there was a difference in market performance across sectors. In particular, the communication services sector has specifically demonstrated accelerated growth.

This research examines the variation in the market performance of companies before and during the COVID-19 pandemic and across different sectors. It also provides evidence of the potential impact of COVID-19 on firms' market performance. This research contributes to a better understanding of how sectors perform during times of crisis.

This paper aims to present a research framework examining how hotel ratings can be affected by travel purposes (business vs leisure). It explores theoretical foundations, introduces hypotheses and outlines the methodology used in six studies to investigate connections between trip types, work-related factors, hotel ratings and other variables. The goal is to enhance understanding of factors influencing consumer hotel evaluations, with implications for hospitality industry service design and marketing strategies.

The study uses a multi-method approach to investigate the impact of trip type (business vs leisure) on hotel ratings. The theoretical framework is rooted in perceptual frameworks that shape the evaluation of travel experiences. The research proposes and tests several hypotheses through six studies, using diverse data sources and methods for enhanced reliability.

This study shows that business travelers consistently give lower hotel ratings than leisure travelers, with work-related concerns playing a crucial role. Consumers’ perceived lack of hospitality during a business trip diminishes work-related concerns and hotel ratings. Similarly, low empathy from hotel workers leads to reduced work concerns and lower ratings. The research provides actionable insights for hotel management to enhance services for business and leisure travelers, emphasizing the importance of addressing work-related considerations to improve overall satisfaction.

This study uniquely explores the contrasting influences of business and leisure travel on hotel evaluations, focusing on how work-related concerns mediate these relationships. By employing a comprehensive approach that includes secondary data, experiments, and sentiment analysis, it uncovers how business travelers' stressors lead to lower hotel ratings compared to leisure travelers who prioritize relaxation. The research introduces novel insights into how factors like extended stays and staff empathy can mitigate these negative effects, offering actionable recommendations for hotel management. This work enriches the hospitality literature by providing a deeper understanding of how trip types impact guest satisfaction and proposes targeted strategies to enhance service quality for different traveler segments.

本文提出了一个研究框架, 探讨酒店评分如何受旅行目的（商务与休闲）的影响。研究探讨了理论基础, 提出了假设, 并概述了六项研究中使用的方法, 以调查旅行类型、与工作相关的因素、酒店评分及其他变量之间的联系。本研究目标是加深对影响消费者酒店评价因素的理解, 对酒店行业的服务设计和营销策略具有重要意义。

研究采用多方法的路径, 探讨旅行类型（商务与休闲）对酒店评分的影响。理论框架基于感知框架, 以塑造了对旅行体验的评价。研究通过六项研究提出并测试了多个假设, 利用多种数据来源和方法以增强可靠性。

本研究表明, 商务旅客给出的酒店评分一贯低于休闲旅客, 工作相关的忧虑起着关键作用。消费者在商务旅行期间感受到的缺乏热情的款待会加重工作相关的忧虑, 降低酒店评分。同样, 酒店员工的低同理心会加剧工作忧虑, 导致评分降低。研究为酒店管理提供了可操作的见解, 以提升针对商务和休闲旅客的服务, 强调了解决工作相关考虑因素以提高整体满意度的重要性。

研究的优势在于方法多样性和样本量庞大, 增强了研究结果的可靠性和普遍性。多项研究的方法全面探讨了研究问题, 为学术界和酒店行业提供了宝贵的见解。

Objetivo-Este documento presenta un marco de investigación en el que se examina cómo las valoraciones de los hoteles pueden verse afectadas por el tipo de viaje (negocios vs. ocio). Explora los fundamentos teóricos, introduce hipótesis y esboza la metodología utilizada en seis estudios para investigar las conexiones entre los tipos de viaje, los factores relacionados con el trabajo, las valoraciones de los hoteles y otras variables. El objetivo es mejorar la comprensión de los factores que influyen en las evaluaciones hoteleras de los consumidores, con implicaciones para el diseño de servicios y las estrategias de marketing de la hostelería.

El estudio emplea un enfoque multimétodo para investigar el impacto del tipo de viaje (negocios vs. ocio) en las valoraciones de los hoteles. El marco teórico se fundamenta en los marcos de referencia sobre la percepción que conforman la evaluación de las experiencias de viaje. La investigación propone y prueba varias hipótesis a través de seis estudios, utilizando diversas fuentes de datos y métodos para mejorar la fiabilidad.

Este estudio demuestra que los viajeros de negocios dan sistemáticamente valoraciones más bajas a los hoteles que los viajeros de ocio, y que las preocupaciones relacionadas con el trabajo desempeñan un papel crucial. La falta de hospitalidad percibida por los consumidores durante un viaje de negocios disminuye las preocupaciones relacionadas con el trabajo y las valoraciones de los hoteles. Del mismo modo, la escasa empatía de los trabajadores de los hoteles hace que disminuyan las preocupaciones laborales y las valoraciones. La investigación ofrece ideas prácticas para que la dirección de los hoteles mejore los servicios a los viajeros de negocios y de ocio, haciendo hincapié en la importancia de abordar las consideraciones relacionadas con el trabajo para mejorar la satisfacción general.

La importancia de esta investigación reside en la diversidad metodológica y el amplio tamaño de la muestra, que aumentan la fiabilidad y generalizabilidad de los Resultados. El enfoque multiestudio explora de forma exhaustiva las preguntas de la investigación, proporcionando valiosas perspectivas para el mundo académico y la industria de la hostelería.

This article aims to develop a measure that assesses and maps the behaviors and traits of an individual with potential for innovation in the work context. To do so, it gathers evidence of factor validity and internal consistency.

In the work context, innovation is often linked with the idea of intrapreneurship. Some experts have pointed out that intrapreneurial activities are essential for promoting innovation. However, it is not just about the activities – the key is to create an environment that supports innovation, fostering a culture where new ideas can thrive. To achieve the objectives of this research, we conducted two studies. The first study involved the construction of the innovation potential scale (IPS). In a theoretical, empirical way, the second study involved the administration of the IPS and a sociodemographic questionnaire to a sample of 621 Brazilians from 25 different occupations.

The results introduce a nine-item measure for the innovative behavior assessment, along with its validity and psychometric properties. Furthermore, the results suggest that innovation potential is a unidimensional construct. Moreover, the study highlights the role of intrapreneurship as an explanatory axiom. This concept helps to understand the entrepreneurial behavior of various professionals and managers within their work context.

This study contribute with as instrument that serves as a new powerful tool for understanding of the mechanisms that lead to innovation in the work context and stimulate the innovative potential of professionals and organizations.

This study helps fill gaps in the literature on self-report assessment of innovative behavior. The traits linked with the construct have a contingent nature and are only potential.

The data monetization market is valued at $1.5 billion, with an expected annual growth rate of 25%. This growth presents significant opportunities for companies to expand their revenue streams. However, many companies struggle to extract value from their data due to existing challenges and need for more knowledge. While existing studies describe and classify dimensions of the phenomenon, there is a need to explore causality relations that can help the structuring of data monetization processes. This study aimed to support the structuring of the data monetization process.

Proposing causality relations is important to explore the data monetization phenomenon. Therefore, empirical knowledge about data monetization was organized into design patterns using the context-intervention-mechanism-outcome (CIMO) logic. The effectiveness of these patterns was then assessed through an exploratory case study conducted at a leading Brazilian academic institution where data monetization is central to its business model.

The study yields six design patterns that address various aspects such as data pricing, data-driven business models and best practices for data monetization. Additionally, it presents a comprehensive understanding of the data monetization process through a value-added chain framework.

The findings contribute to the advancement of knowledge in the field, the proposition of causality, and offer valuable insights into organizations that wish to structure their resources and capabilities and leverage data.

The aim is to analyze the armed conflict persistence in Colombia from 2008 to 2018 based on the financial viability hypothesis (rebellion occurs when war net revenue is nonnegative).

The methodology is quantitative. Firstly, a nonparametric Kaplan–Meier functions and survival risk functions are developed as initial approximation. Subsequently, a Probit model with panel data is implemented and the covariates are grouped into three dimensions: opportunity, grievance and institutional-political.

The viability hypothesis boosts the continuity of the armed conflict, which is enhanced and perpetuated by the viability and financial incentives from public revenues and natural resources, while the grievance, political fragmentation and institutional dimensions contribute to the opportunity structure in Collier that makes the conflict militarily and economically viable.

Lack of information for some states in Colombia prevents a much more holistic analysis.

Postulate what is required by the Colombian State to cut off the sources of financing of armed groups and thus, one of the determinants of the continuity of the conflict.

The political fragmentation contributes to rebellion, and that variables representing the dimensions of grievance and institutional presence contribute to the opportunity structure that makes the conflict in Colombia militarily and economically viable.

This research proposes as a novelty to incorporate the viability hypothesis with some factors related to the grievance that explain the persistence of the armed conflict as a consequence of decreasing recruitment costs for the insurgent groups, a situation that contributes to the opportunity structure and financial viability of the conflict.

This paper explores effective management strategies to optimise corporate value in the pharmaceutical industry. It uses key variables such as research and development (R&D), board gender diversity, and environmental, social and governance (ESG) factors.

Given the dynamic and multifaceted nature of corporate innovation and its impact on performance, 53 pharmaceutical companies were examined using partial least squares structural equation modelling (PLS-SEM). This methodology enabled exploration of causal and predictive relationships in corporate value and management.

Greater investment in R&D drives innovation and future growth. Despite the short-term financial impact, R&D investment reflects a strategic emphasis on long-term growth and sustainability in the pharmaceutical industry. Management effectiveness mediates the effects of gender diversity on increasing corporate value. The ESG score is the least relevant variable for assessing the value of pharmaceutical companies. It contributes to improving management practices but is not fully considered in the overall corporate value of a company taking into account the selected database.

Pharmaceutical companies can use these findings to adjust and optimise their investment in R&D. They can thus direct their strategies towards more ethical and sustainable practices, thereby enhancing effectiveness and competitiveness. The combination of these elements provides an opportunity to develop integrated management strategies.

This research explores innovative strategies to enhance corporate value, emphasising the pivotal role of R&D and ESG factors. It reveals the intricacies of the pharmaceutical landscape and provides solutions for organisational strategy.