Search results

This paper aims to advance the concept of “menstrual justice” by building on the comprehensive framework developed by Margaret E. Johnson (2019), which integrates legal rights, social justice and intersectional analysis. By applying Johnson’s insights and human rights frameworks to menstrual health management, the study advocates for state interventions to safeguard women labourers from exploitative practices that endanger their reproductive health and to uphold their menstrual rights.

A case study methodology is used to scrutinize menstrual injustices experienced by women labourers in precarious employment conditions. Specifically, it examines two cases, the mass hysterectomies in Beed, Maharashtra and the administration of unidentified pharmaceuticals to women in Tamil Nadu factories to mitigate menstrual pain and maximize productivity.

The findings reveal severe violations pertaining to menstrual justice, with practices deeply rooted in socioeconomic deprivation and systemic neglect. These issues subject female workers to various forms of gender-based violence that goes beyond physical abuse, raising critical concerns about menstrual justice and human rights violations.

The study’s findings have limited generalizability due to the specific contexts of the case study. Furthermore, the absence of insights from managers/supervisors, and factory owners limits a comprehensive understanding of the policies and factors leading to neglect of menstrual management practices.

The findings of the study will prompt the medical industry to initiate research into medications that can effectively alleviate period pain while minimizing harmful side effects. Current treatments often come with significant drawbacks, highlighting the need for safer and more effective alternatives. Addressing this research gap is vital for achieving menstrual equity, as it ensures that individuals suffering from menstrual pain have access to relief that does not jeopardize their overall health. Advancing research in this area will not only enhance the quality of life for menstruators but also contribute to a more equitable and inclusive approach to menstrual health care.

The findings support reframing menstrual friendly labour policies including comprehensive sexual and reproductive health information to everyone, regardless of gender, to reduce misinformation and stigma associated with menstruation at workplaces. Additionally, the study proposes the introduction of reusable menstrual products like menstrual cups to overcome period poverty. Thus, ensuring access to these resources is crucial for enabling informed decision-making, promoting gender equality, addressing health disparities and fostering the development of menstrual-friendly workplace policies.

This study, by using a case study-based approach, has thoroughly examined the issues and challenges faced by female labourers in fields and factories. It uniquely identifies the inadequacies in menstrual management provisions for female workers in India and advocates for a human rights-based approach to ensure that menstruators can manage their menstrual health safely. Unlike most existing studies, which primarily focus on product usage and the stigma or myths surrounding menstruation, this study advances menstrual justice by calling for labour policy reforms and medical research to lessen menstrual pain without compromising menstruators’ health. These reforms aim to provide working women with adequate rest and necessary provisions during menstruation. Addressing these gaps is essential and has been largely overlooked in global health policies.

This study analyzes what type of influencer – microcelebrity or microinfluencer – is best suited to promoting healthy food brands and how that influence depends on consumers’ healthy lifestyles.

An empirical study with a real healthy food brand was developed in which three real influencers from Instagram collaborated and posted a story showing the company’s products. A total of 148 individuals participated in the study. The proposed model was tested using the PROCESS macro.

Drawing on the celebrity endorsement literature and the meaning transfer model, this study proposes that microcelebrities’ and microinfluencers’ influence on consumers’ perception and behavior in terms of post relevance, brand attitude and purchase intention toward healthy food brands depends on the consumers’ healthy lifestyle. Thus, microcelebrities have more influence on individuals with unhealthy lifestyles, while microinfluencers have more influence on individuals that pursue a healthy lifestyle.

It is one of the first studies to examine the different roles of microinfluencers versus microcelebrities in promoting consumers’ attitudes and behaviors toward healthy food brands. In addition, this is one of the few studies to show a higher effect of microcelebrities over microinfluencers.

本研究擬探討是哪類型的網絡名人 - 微名人或微素人- 最為適合去推廣健康食品商標; 研究亦擬探討這些網絡名人的影響會如何取決於消費者健康的生活方式。

研究人員設計了一個觀察研究, 他們安排三位真實的即時電報(lnstagram) 網路紅人一起合作, 各人分別在自己的平台上發帖, 內容是關於一間公司產品的故事。研究參與者共148人, 研究人員使用 PROCESS macro 來測試他們建議的模型。

研究人員使用有關名人代言的文獻和意義遷移模型, 並以此提出一個建議: 消費者健康的生活方式會決定微名人和微素人會如何影響消費者的看法和行為, 這是就帖子相關性、品牌態度和購買保健食品品牌的打算而言的。研究人員從而發現, 微名人對選擇過不良生活方式的人的影響會較大, 而微素人則對追求健康生活方式的人的影響會較大。

本研究為首個研究, 去探討微素人在推動消費者對保健食品品牌的態度和行為上所扮演不同的角色; 而且, 本研究證實了微名人的影響比微素人的更大, 而找到這研究結果的學術研究為數不多。