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This study aims to analyze memes as valuable engagement and marketing communication tools in promoting over-the-top (OTT) platforms by monitoring users' sentiments and offering insightful information about their opinions by drawing themes from viral memes.

Content analysis of 1,230 user interactions was conducted using NVivo software on Instagram and Twitter pages from May 2022 to July 2023. Data were collected for sentiment analysis (consumer responses), and relevant themes (consumer interactions) were drawn which created the virality of memes.

Research findings reveal relevant themes, such as relatable, informative and interest-generating, that make memes go viral over social media. The sentiment analysis results showed that the intensity and strength of the positive comments were more substantial, contributing more to the virality of memes.

These findings provide themes for engaging content for OTT advertisers to boost brand recognition and engagement by strategically creating meme content and implementing better marketing communication.

This study uses factual data to offer new perspectives on viral meme propagation. It provides evidence that OTT marketers boost brand value and customer engagement through innovative customer-centric social media analysis.

This study aims to review and synthesize existing research in the field. Additionally, this study identifies emerging themes and future research opportunities based on the discussions within these studies. This research also develops a model to integrate artificial intelligence with agile human resource (AHR) practices and strives to outline potential directions for future researchers.

This study adopted a systematic literature review (SLR) and bibliometric analysis followed by content analysis through bibliographic coupling to analyze the identified literature. The SCOPUS database was used in this study, using a search string of keywords to identify the relevant research literature. The initial extraction resulted in 151 articles after adopting a series of inclusion–exclusion criteria, which led to the final attainment of 73 articles to be included for further analysis and discussion.

This study through the extant literature identified five themes and foundations of artificial intelligence in AHR practices research and developed a model for future investigation by future researchers.

To the best of the authors’ knowledge, this study is one of a kind that explores artificial intelligence within AHR practices for improved employee and organizational well-being. Thus, developing a synthesized work provides a comprehensive picture of the research domain.

This paper aims to develop carbon dots using whey as a valuable resource and to create a sustainable and biocompatible nanomaterial with potential applications in a variety of fields owing to its unique optical properties and antimicrobial capabilities, which are frequently used as sensing agents for detecting specific molecules in food, environmental and biomedical applications. Versatility of carbon dots (CDs) allows the utilization of these dots for a wide range of applications in areas such as food safety, antibacterial properties, production of composite polymers for food packaging, treatment of different diseases and detection of food-borne pathogens. Owing to their high brightness, low toxicity and excellent biocompatibility, CDs have attracted significant interest in food safety. This is also a cutting-edge technology that bids new ideas for treating various diseases.

Literature review related to using whey as the carbon source for synthesis of CDs was collected and studied from different sources like Google Scholar, Research Gate, online journals available at library of Banaras Hindu University, Web of Science and Scopus. A database of more than 100 scientific sources from different sources was made as per the headings and sub headings of the paper.

Whey generated as a by-product from the cheese industry contained a good amount of carbon and nitrogen that can be used for the fabrication of CDs. CDs produced using whey exhibited great photostability, high sensitivity and outstanding biocompatibility and also showed that Fe3+ ions could be quickly, sensitively and extremely selectively detected in an aqueous solution of CDs, with a revealing limit of 0.409 µM in the linear range of 0–180 µM. CDs are a promising area of study to a key component of next-generation multifunctional nanomaterials, promoting creativity, sustainability and useful solutions across a variety of industries, including health care and energy. The susceptibility of S. typhimurium (Gram-negative) was found to be higher than that of L. monocytogenes (Gram-positive) bacteria with MIC and MBC of 500  and 1000 µL/mL, respectively.

Whey-derived CDs are an environmentally beneficial substitute for conventional additives and their biocompatibility guarantees that they adhere to food safety regulations. In light of the future, the green volarization of dairy waste for the synthesis of CDs is consistent with the increasing worldwide focus on environmental responsibility and sustainability.