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The purpose of this study is to explore the influence of key factors of unified theory of acceptance and use of technology model 2 (UTAUT2) on the behavioral intention (BI) to accept and use of e-government services in Tunisia.

The research was conducted out with a sample of 203 participants. Confirmatory factor analysis was employed to evaluate the validity of the model, and Structural equation modeling was utilized to test the research hypotheses.

The results indicated that performance expectancy was the most significant predictor of the intention to accept and use e-government services. Facilitating conditions, social influence, effort expectancy and habit had a positive influence on BI to accept and use of e-government services. However, hedonic motivation and price value do not have a significant effect on BI to accept and use of e-government services. It was also found that BI to use e-government services had a significant influence on the actual use of e-government sites.

The proposed model can be used as a guideline for e-government strategy formulation and implementation for the Tunisian Government.

This paper is among the first to investigate e-government services adoption in Tunisia using the UTAUT2 model.

The study aims to explore the theoretical framework of Halal B2B marketing in the metaverse, develop a conceptual framework for future research, identify challenges and opportunities, including technological, cultural and compliance aspects, and provide insights for the effective integration of the metaverse into Halal B2B marketing practices.

The research employs a comprehensive literature review, examining works on halal marketing, Islamic business ethics and technology adoption in Islamic markets. The study also identifies key stakeholders in Halal B2B marketing within the metaverse, such as Halal businesses, Muslim buyers, technology developers, regulatory bodies and others, and discusses their unique challenges and contributions.

The study presents a conceptual framework depicting the interaction among various stakeholders in Halal B2B marketing within the metaverse. It identifies opportunities such as enhanced customer engagement, global market expansion and innovative branding, and discusses challenges including technological disparities, cultural sensitivities and Halal compliance.

The conceptual framework delineated in this paper succinctly outlines the potential challenges confronted by diverse stakeholders in building the digital Halal market ecosystem within the metaverse. These frameworks augment the understanding of the metaverse as an evolving digital technology for brands operating within this digital space. This contributes to both theoretical and practical insights into the integration of the metaverse into business operations. While the metaverse holds promise for immersive and interconnected digital experiences, it also comes with several limitations and challenges that need to be taken into account.

The research introduces a framework that elucidates the professional relationships among key entities: Halal B2B brands aiming to enter the metaverse for brand promotion, buyers seeking business opportunities within the metaverse, and technology developers responsible for establishing the required infrastructure. This framework offers a succinct portrayal of the stakeholders' positions, delves into potential opportunities within the metaverse, and scrutinises the inherent challenges associated with these possibilities.

The metaverse empowers Halal enterprises to provide tailor-made experiences that resonate with the preferences of Muslim consumers. It offers scope for personalised marketing, emphasising its potential as a pivotal element in the triumph of Halal B2B marketing within the metaverse. In the realm of Halal marketing, cultural and ethical alignment holds paramount importance. The metaverse provides opportunities for devising marketing approaches that are attuned to Islamic cultural and ethical values.

The study results in several recommendations that could help Halal B2B brands effectively leverage the metaverse's potential and cater to Muslim consumers' needs innovatively. These are: (a) Invest in Metaverse Infrastructure by partnering with technology developers or invest in virtual spaces tailored to Halal products; (b) Tailor Marketing Experiences through creating immersive experiences aligned with Muslim consumers' preferences; (c) Ensure Cultural and Ethical Alignment by consulting religious scholars to ensure marketing respects Islamic values; (d) Foster Business Opportunities by facilitating virtual trade shows and marketplaces for Halal products; (e) Educate Stakeholders by organising workshops to introduce the metaverse's potential benefits; (f) Address Challenges Proactively by tackling privacy, accessibility and regulatory issues head-on; (g) Collaborate with Industry Partners and work with other Halal brands and tech partners to drive innovation.

This study aims to empirically examine the role of privacy, security, trust and autonomy in Millennials’ continued use of online dating applications. Emerging markets have been famous for their rapid modernization, growth and cultural shifts. Yet, consumer worries about online dating consumption need to be addressed in the literature through a better understanding of their behavioural intentions. This study examines the interplay of the underlying variables by testing a conceptual framework grounded on the theory of reasoned action (TRA), the self-determination theory (SDT) and the information systems continuance theory (ISCT) with regard to an emerging market.

A cross-sectional and quantitative research design is adopted. Using a well-designed structured questionnaire adapted from established scales, data was collected through a survey featuring 332 substantive responses from actively involved Millennial users of online dating apps in India. The data was analysed using confirmatory factor analysis (CFA) and structural equation modelling (SEM) through IBM SPSS AMOS (Analysis of Moment Structures) 24.0 to provide evidence of the reliability and validity of constructs alongside testing the hypothesis in the proposed model. Furthermore, Preacher and Hayes’ (2004) approach is used to explore mediation effects.

The results show that autonomy and trust positively affect the continued use of online dating apps. The study further reveals that autonomous behaviour motivates Millennials to use online dating apps, overriding their concerns for privacy and security. Furthermore, the results indicate that trust fully mediates the relationship between concern for privacy, perceived security and continued usage intention. Therefore, trust affects users’ intentions to continue using online dating apps as it bridges the effect of users’ concern for privacy and the perceived security in the online dating platform, making these dimensions relevant as a whole.

This study provides critical insights into the theory and practice. The findings demonstrate that autonomy is more significant in motivating Millennials to use online dating apps than concerns about privacy and perceptions of security. In addition, trust plays a crucial role in mediating the relationship between these variables. Therefore, app developers, app marketers and app stores can use the findings to motivate Millennials to continue using their platforms by encouraging a sense of freedom and a better inner self, fostering engagement and conveying user trust.

Several studies have investigated the pre-adoption behaviour of users of online dating apps, and little attention has been paid to continuance usage. This study provides a unique theoretical research model and perspective for online dating apps that uncovers the role of concern for privacy, perceived security and trust that affect post-adoption behaviour by integrating the TRA, SDT and ISCT. This integration offers a more futuristic and refined perspective on human behaviour by considering both cognitive and motivational aspects. The study establishes that autonomy outweighs concern for privacy and perceived security.

This study aims to focus on how the design of an organization influences employee sustainability. It also highlights how top management support can mediate this relationship.

In order to examine the role of employee quality of life on performance sustainability, a quantitative survey approach was adopted. A questionnaire was distributed using simple random sampling to the employees working in the hotel sector.

Results suggest that organizations can enhance employee sustainability, including performance, commitment, motivation and retention, by investing in values that align with their employees, providing suitable health and wellness initiatives, and adopting in career growth policies. In that, values, health and wellness and human development are confirmed to be core determinants of employee sustainability, with a negligible role of fair compensation and physical artifacts. Top management support is found to mediate the relationship between employee quality of life and sustainability.

This study contributes to a better understanding of how organizational design for quality of life can assist employee sustainability with the mediation role of top management support. The study recommends that the hotel organizations should consider designing their work environments to promote their employee quality of life, which affects their sustainability within the hotel industry.

This study contributes to a better understanding of how organizational design for quality of life can assist employee sustainability with the mediation role of top management support. The study recommends that the hotel organizations should consider designing their work environments to promote their employees’ quality of life, which affects their sustainability within the hotel industry.

While there is ample research in business and management literature on the economic and environmental factors of sustainability, social sustainability has received less concentration. This study gives more attention to how employee social sustainability can be affected by the managerial and organizational factors of ensuring work life balance and top management support.

This study investigates Generation Z’s perceptions of entrepreneurial innovation through the Metaverse, including user perceptions of privacy and trust, and their impact on the acceptance of Metaverse technology.

Using a quantitative approach to examine relationships between the targeted factors, this study employs a structural equation modeling (SEM) based on the technology acceptance model extended with the variables related to privacy, trust and product innovation. The data were collected through a survey distributed to a representative sample of Gen Z individuals.

The results reveal that user perception of trust and product innovation positively influences attitudes toward using the Metaverse and the behavioral intention to use it. However, while privacy risk is found to significantly influence trust, it does not affect user attitudes or intention to use the Metaverse.

The results of this study provide useful insights for enterprises, raising considerations to maximize the innovative potential of the Metaverse in the current business ecosystem. The understanding of Gen Z’s perceptions can help enterprises to better adapt their innovation management practices so as to effectively engage this demographic, ensuring the successful adoption of Metaverse technologies.

This study is among the first empirical investigations on the impact of Gen Z on innovation management through the Metaverse, which is an emerging and increasingly important area.

Following the COVID-19 pandemic, most higher education institutes shifted to online learning as the sole alternative to continuing education while mitigating the risks imposed by the pandemic. This has raised several concerns regarding students’ learning experience, satisfaction and academic achievement, particularly in countries where students have restrained technological resources (i.e. developing nations). The current research aims to investigate the key factors influencing students’ attitudes, satisfaction and academic achievement among university students in an emerging market context (i.e. Morocco). The moderating effect of students’ motivation to study online was also scrutinized.

The authors propose an integrated conceptual framework that combines the technology acceptance model (TAM) with the outcomes of prior literature related to online learning. Based on data collected from 850 Moroccan university students, the authors empirically tested the conceptual model using a partial least squares (PLS) estimation.

First, attitude toward online learning and satisfaction positively impact university students’ academic achievement; at the same time, attitude positively impacts students’ satisfaction with online learning. Second, students’ satisfaction and attitude toward online learning were found to be mainly influenced by instructor performance, ease of use of the online learning platform, information quality, interactivity and perceived usefulness (PU). Finally, student motivation acts as a moderator, e.g. students with higher motivation to learn online are more likely to develop a favorable attitude toward online learning and can, therefore, accomplish better academic performance.

The current study makes a considerable contribution to the literature by contributing to the on-going debate about the potentials and challenges of online learning, particularly in an emerging country where education remains a considerable challenge. The study findings can help higher education institutes gauge the quality of online education programs and design efficient strategies to develop high-quality online learning for students. Our findings have implications not only for educational institutions and instructors in developing markets but also for the vendors of online course delivery software.

In China, it is prevalent for parents to share health information on WeChat and receive feedback from their children. This study aims to investigate the feedback from younger generations regarding their parents’ health information sharing. It will examine the different types of feedback, explore the factors influencing it and analyze the outcomes that result from this feedback exchange.

The empirical findings draw on the qualitative analysis using grounded theory. This study collects data from 34 participants (17 pairs of one young person and one parent) through in-depth interviews and WeChat chat records. Then, a theoretical model was developed through open, axial and selective coding.

Feedback can be classified into five types: support, correction, perfunctoriness, ostracism and rejection as well as into “Affective-Behavioral-Cognitive” dimensions. Younger generations’ feedback types are influenced by a variety of factors, including information, emotion and individual and family-related factors. Each feedback type has distinct effects, such as altering older generations’ emotional and communication responses.

This pioneering study explores how younger generations in China perceive their parents’ health information sharing on social media. It highlights the importance of feedback in this context, providing actionable insights to enhance digital literacy among older adults, strengthen family bonds and enhance the spread of valuable and scientific health information online.

This study investigates lecturers’ challenges in guiding students’ final scientific work online during the COVID-19 pandemic. It explores the impact of lecturers’ digital technology proficiency on the students’ ability to compile their thoughts and produce scientific work independently.

The study involved 45 lecturers and 140 students. Data was collected through online surveys using the Google Forms application and focus group discussions. The data were analysed qualitatively and interpretively based on the surveys and interviews.

The findings reveal three modes of mentoring: online, mixed, and offline. Many lecturers’ reluctance to use digital technology for mentoring stems from their lack of proficiency, resulting in mixed mentoring methods. This digital inadequacy affects students’ ability to write scientific work independently, as they are not accustomed to self-directed learning. The pandemic has necessitated more independent work from students, with limited physical guidance from lecturers, leading to a decline in the quality of scientific writing.

This paper contains the latest information related to students' scientific writing activities. Student scientific writing activities are disrupted because supervisors do not have the skills to use technology in the remote student mentoring process. Lecturers are not skilled at using technology in carrying out online tutoring assignments.

This study aims to examine the impact of high performance work practices on innovative work behavior with individual and serial mediation effects of workplace support and job embeddedness in emerging service industry related to information technology (IT).

This research was conducted under an explanatory research design following stratified sampling techniques. Altogether, 465 employees holding different positions in the organizational hierarchy participated in this survey. Confirmatory factor analysis was used for the data’s reliability and validity, and mediation effects were examined following the Preacher and Hayes Process Macro approach.

The result revealed a significant positive relationship between high performance work practices and employee innovative work behavior. It concludes that partial and complementary serial mediating effects exist on workplace support and job embeddedness in the relationship between high performance work practices and innovative work behavior.

IT-based organizations can use the findings of this study to improve high performance work practices so that they can enhance innovative work behavior. These results become guidelines for creating a supportive work environment and increasing job embeddedness to adopt innovative work behavior, particularly in service industries.

This study contributes to the human resource management literature for strategic orientation in support of the social exchange theory and ability, motivation and opportunity theory and enriches the understanding of the mediating effect on innovative work behavior.

This paper aims to provide a conceptual framework containing SERVQUAL original dimensions and add two additional dimensions: patient satisfaction and loyalty in the hospital SQ model that demonstrates the relationship between hospital service quality, patient satisfaction and loyalty from patients’ perspective.

This research conducted a thorough literature review using specific keywords and electronic databases, adhering to Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. Through analysis, the key dimensions of service quality in Indian hospitals were identified, with the addition of patient satisfaction and loyalty as variables. Of 1,000 initially downloaded papers, 497 were included.

While many researchers rely on the SERVQUAL model, some introduce new or modified dimensions, often renaming existing ones. This study identifies the RATER factors as the main dimensions patients use to evaluate hospital services. This study finds a positive relationship between service quality, patient satisfaction and loyalty.

An understanding of how health-care service quality dimensions, directly and indirectly, affect patient satisfaction and loyalty is important for hospital marketing managers. This study helps them take action to improve patient satisfaction, which encourages patients to be loyal.

This research provides a comprehensive framework for measuring health-care service quality, combining SERVQUAL dimensions and new variables. This study offers useful insights for academics and health-care professionals, promoting more accurate measurement and enhancement of service quality. The use of PRISMA in this context is also innovative, as it is less common in administrative health-care research.