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Entrepreneurship.

The case can be taught for students at the Master's level and research scholars in management education.

Univexcellence was an idea conceived by Surbhi from her science project in 1997 when she was studying at Kendriya Vidyalaya, Jaipur, India. The science project model was based on the theme “World is a classroom, room is university”. It was shown that the world would be converted into a room, and the room itself would become a University through satellite communication. Surbhi decided to become a computer engineer and learn about it herself so as to become self-dependent as a business woman. Keeping this in mind, she completed a computer engineering course. A strong sense of efficacy enhances human accomplishment and personal well-being in many ways. Surbhi has proved it in her case.

The case describes challenges and setbacks faced by a woman entrepreneur and through her self-confidence and persistence, illustrate show she solved them to the benefit of her business.

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This case examines the queueing issues caused by the growth in popularity of one of the most visited Hindu temples in the world. On January 2, 2015, Ramesh and Vasantha Gupta visit Tirumala Venkateswara Temple, just a day after some 210,000 people crowded the 2,000-year-old site. The case describes the many enhancements that the temple administrator, Tirumala Tirupati Devasthanams (TTD), has implemented since its management of the temple complex began in 1932. The soaring popularity of the temple, however, has led to safety and comfort concerns for pilgrims. While challenging students to consider additional improvements that might benefit pilgrim throughput rate and time in the temple system, the case highlights the tension TTD must manage between maximizing efficiency and maintaining religious traditions. Additionally, the case demonstrates the importance of perceived waiting times in the management of queues.