Citations:
Access Restricted.
View access options
Case study
Publication date: 20 January 2017
Considers why Blockbuster has a competitive advantage in video retailing. Details both Blockbuster's use of revenue sharing contracts with movie studios to coordinate the vertical…
Abstract
Considers why Blockbuster has a competitive advantage in video retailing. Details both Blockbuster's use of revenue sharing contracts with movie studios to coordinate the vertical chain and Blockbuster's “Go Home Happy” marketing campaign. Challenges readers to understand how revenue sharing contracts, which are imitable and sometimes used by Blockbuster's competitors, can nevertheless be a key part of Blockbuster's advantage.
Details
Kellogg School of Management Cases, vol. no.
Type: Case Study
ISSN: 2474-6568
Published by:
