Search results

1 – 2 of 2
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Case study
Publication date: 1 May 2005

Judith W. Spain and Gina Vega

SONY Online Entertainment (SOE) was planning to release a new version, EverQuest II®, of its popular online game, EverQuest®. The first EverQuest® game was very successful…

Abstract

SONY Online Entertainment (SOE) was planning to release a new version, EverQuest II®, of its popular online game, EverQuest®. The first EverQuest® game was very successful financially, generating approximately $5 million/month in 2002 for SOE. However, some issues surrounding addictions and corporate responsibility were interfering with the new product launch. These problems revolved around several deaths in which the EverQuest® game had been implicated. The case focuses on the dilemma faced by the Vice President of Marketing prior to the new product release: How far must a company go to protect possible misuse of a product by consumers?

Details

The CASE Journal, vol. 1 no. 2
Type: Case Study
ISSN: 1544-9106

Access Restricted. View access options
Case study
Publication date: 1 May 2005

Herbert Sherman

Abstract

Details

The CASE Journal, vol. 1 no. 2
Type: Case Study
ISSN: 1544-9106

Access

Year

Content type

Case study (2)
1 – 2 of 2
Per page
102050