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The alternative sector still offers women substantial and meaningful advantages over the formal sector in employment. A project group, “Women in the Labour Market”, associated with the Department of Economics at the Freie Universität Berlin in 1983 set out to study the opportunities for women to acquire gainful employment within the alternative sector and to examine the choices offered and the quality of employment attained within the projects examined. Co‐workers of 22 different projects (eight all‐women and 14 mixed) in crafts/manufacturing, transport, retail, trade, service sector and social services in Berlin were interviewed. All projects consciously tackled problems arising with an uneven distribution or assignment of tasks and information by concrete actions. Some branches required a specialised qualification or training, others did not. Gender‐specific work divisions are still found. However, these issues are being positively addressed. Care is needed to avoid repressive and unchangeable structures. The limited ability to secure a viable subsistence is the greatest constraint to the expansion of the alternative sector. Incorporating work and home life is no longer important. In the long term, the crafts/manufacturing projects appear most promising economically but may offer only limited access to women. Trade and retail projects are more easily accessible.

The purpose of this paper is to examine the relationship between project-based organizing and the initiatives labelled as “development” by critically engaging with some unchallenged assumptions inherent in the notion of both projects as a means through which social change can be achieved and the wider possibility of delivering social good as an objective of development.

From a phenomenologically informed critical participatory perspective the authors focus on contradictions within the practices of community development (CD) by attending to the interplay between the dominant project form of organizing that frames those practices and the rhetoric of “development”.

Drawing on two CD examples, the authors illustrate and discuss the contradictions and damaging consequences of the developmentalism-projectification double-act. The position is that social good is local and contextual and draws expediently and contingently on the means through which it can be achieved by the collective action of those who co-define and co-create the social good.

The authors propose that there is a need to open the dialogue with development practitioners, funders, project managers, project workers, and the recipients and stimulate multiple participation.

The authors believe the critical participatory approach that the authors have taken to CD project management could be both novel and useful as it refocuses attention to non-performative aspects of CD, arguing for de-naturalization of project organizing logic and encouraging emancipation from dominant epistemic inequalities. With an uncompromising focus on embedded practices, the authors hope to spur further debate on the important issue of CD and the possibilities of creating “social good”.

The purpose of this paper is to reflect upon social marketing and its implications for the contemporary marketing practices (CMP) classification scheme.

The paper adopts a theoretical approach. Examples from the public engagement with science are used in the reflection.

A phenomenon not commonly associated with social marketing is the growing number of science communication, outreach and public activities to engage the public with science. These scientific initiatives, established to drive knowledge‐based societies around the world, are charged with changing the public's behaviour towards science. This analysis shows the application of the CMP classification explicitly to the broader context of social marketing.

This paper examines how complex multiple exchanges, and social and environment influences, associated with social marketing provide a broader context to examine marketing practice. Further investigation is needed as to whether a sixth aspect of marketing practice is required to fully capture social marketing practice.

The purpose of this paper is to present the findings of one part of a larger study, funded by the National Institute for Health Research, which explored the management of pain in adult male prisoners in one large category B prison in England. In this paper, the authors focus on the attitudes and perceptions of prison staff towards pain management in prison.

A qualitative design was utilised to explore the staff perceptions of pain and pain management in one adult male prison. Questionnaires were provided for all staff with prisoner contact, and a follow up focus group was undertaken to further explore questionnaire data.

The questionnaire and focus group findings demonstrated that staff had a good awareness of pain and pain management in prison, with both physical and emotional pain identified. The frequency of approaches by prisoners to staff for pain relief was noted to be high, whilst awareness of how the prison environment could potentially exacerbate pain was discussed. The acquisition of analgesia by prisoners for secondary gain was identified as a challenge to both assessing levels of pain and providing pain relief in prison, illustrating the complexity of providing care within a custodial culture. The effect on staff of caring for prisoners found to be confrontational and deceitful was significant for participants, with feelings of anger and frustration reported.

This study was undertaken in one adult male category B prison with a very high turnover of prisoners. Staff working in other types of prison, for example, higher security or those more stable with longer sentenced prisoners could provide alternative views, as may staff caring for younger offenders and women. The challenges to undertaking research in prison with staff who can understandably be reluctant to engage in reflection on their practice cannot be underestimated and impact significantly on available methodologies.

This qualitative research is the first of its kind to offer the perspectives of both health care professionals and prison staff working with prisoners complaining of pain in an English prison. It provides the groundwork for further research and development.

Social marketing initiatives designed to address the UK's culture of unhealthy levels of drinking among young adults have achieved inconclusive results to date. The paper aims to investigate the gap between young people's perceptions of alcohol consumption and those of government agencies who seek to influence their behaviour set within a contextualist framework.

The authors present empirical evidence from a major study that suggests that the emphasis of recent campaigns on individual responsibility may be unlikely to resonate with young drinkers. The research included a meaning‐based and visual rhetoric analysis of 261 ads shown on TV, in magazines, on billboards and on the internet between 2005 and 2006. This was followed by 16 informal group discussions with 89 young adults in three locations.

The research identified the importance of the social context of young people's drinking. The research reveals how a moral position has been culturally constructed around positioning heavy drinking as an individual issue with less regard to other stakeholders and how the marketing agents function in this environment. Calls to individual responsibility in drinking are unlikely to succeed in the current marketing environment.

The qualitative research was limited to three geographical locations with young adults between the ages of 18 and 25.

The authors explore implications for social marketing theory and for UK alcohol policy. In particular, the authors suggest that the social norms surrounding young people's drinking need to be acknowledged and built into “sensible” social marketing campaigns. The authors suggest that shame, fear and guilt appeals should be replaced with more constructive methods of ensuring young people's safety when they drink.

From the theoretical perspective of contextualism, the paper brings together empirical research with young adults and a critical analysis of recent social marketing campaigns within the commercial context of a “culture of intoxication”. It provides both a critique of social marketing in a neo‐liberal context and recognition of issues involved in excessive alcohol consumption.

Health and education are inextricably linked. Health promotion sits somewhat uncomfortably within schools, often remaining a marginal aspect of teachers’ work. The purpose of this paper is to examine the compatibility of an HP-initiative with teacher professional identity.

A qualitative research design was adopted consisting of semi-structured interviews. In total, 49 teachers in two school districts in the Auvergne region in central France were interviewed in depth post having completed three years’ involvement in a health promoting schools initiative called “Learning to Live Better Together” (“Apprendre a Mieux Vivre Ensemble”).

Teachers in the study had a broad conceptualisation of their role in health promotion. In keeping with international trends, there was more success at classroom than at whole school level. While generally teachers can be reluctant to engage with health promotion, the teachers in this study identified having little difficulty in understanding their professional identity as health promoters and identified strong compatibility with the HP-initiative.

Teachers generally viewed professional development in health promotion in a positive light when its underlying values were commensurate with their own and when the context was seen as compatible with the school mission. The promotion of health in schools needs to be sensitive to professional identity and be tailored specifically to blend more successfully with current teacher identity and practice.

The promotion of health in schools needs to be sensitive to professional identity and be tailored specifically to blend more successfully with current teacher identity and practice.

Ageing populations are national and global phenomena. These older residents are likely to be among the most disadvantaged nationally and in comparison with younger neighbours. The benefits of active ageing are attracting attention from policy makers globally, as it is increasingly recognised that age‐friendly cities encourage active ageing. Resources to sustain active ageing are becoming scarce. Older people's health, social activity, needs, aspirations and the barriers to realising them are at the centre of this investigation. The purpose of this paper is to explore inclusion and exclusion within some of England's most deprived areas.

Between 2002‐2007, over 600 older Liverpool people, key informants and policy makers in five of Liverpool's poorest electoral wards were consulted via semi‐structured questionnaires, key informant interviews and focus groups about their needs and aspirations.

Barriers to active ageing arose primarily from participants' poverty, ill‐health and deprivation, poor neighbourhoods, ageism, and insecure, gendered, racialised and sectarian space.

This in‐depth investigation into active ageing consulted over 600 older people in some of Liverpool's poorest neighbourhoods. In disseminating knowledge of Liverpool's situation, the paper adds significantly to knowledge around the severe challenges to active ageing in localities characterised by multiple deprivation.