Search results

The purpose of this paper is to examine the challenges presented by search engine visibility for public libraries. The paper outlines the results of a pilot study investigating search engine visibility in two Canadian public libraries.

The study consists of semi-structured interviews with librarians from two multi-branch Canadian public library systems, combined with quantitative data provided by each library, as well as data obtained through site-specific searches in Google and Bing. Possible barriers to visibility are identified through thematic analysis of the interviews.

The initial findings of this pilot study identify a complex combination of barriers to visibility on search engines, in the form of attitudes, policies, organizational structures, and technological difficulties.

This paper describes a small, preliminary pilot study. More research is needed before any firm conclusions can be reached.

A review of the literature shows the increasing importance of search engine visibility for public libraries. By delving into the underlying issues which may be affecting libraries’ progress on the issue, this paper may help inform libraries’ decision-making processes and practices.

There has been little original research investigating the reasons behind libraries’ lack of visibility in search engine results pages. This paper provides insight into a previously unexplored area by exploring public libraries’ relationships with search engines.

The purpose of this paper is to examine the challenges and benefits presented by search engine visibility for public libraries. This paper outlines the preliminary results of a pilot study investigating search engine visibility in two Canadian public libraries, and discusses practical approaches to search engine visibility.

The study consists of semi-structured interviews with librarians from two multi-branch Canadian public library systems, combined with quantitative data provided by each library, as well as data obtained through site-specific searches in Google and Bing. Possible barriers to visibility are identified through thematic analysis of the interviews. Practical approaches are identified by the author based on a literature review.

The initial findings of this pilot study identify a complex combination of barriers to visibility on search engines, in the form of attitudes, policies, organizational structures and technological difficulties.

This paper describes a small, preliminary pilot study. More research is needed before any firm conclusions can be reached.

A review of the literature shows the increasing importance of search engine visibility for public libraries. This paper outlines practical approaches which can be undertaken immediately by libraries, as well as delving into the underlying issues which may be affecting libraries’ progress on the issue.

There has been little original research investigating the reasons behind libraries’ lack of visibility in search engine results pages. This paper provides insight into a previously unexplored area by exploring public libraries’ relationships with search engines.

WITH this issue we are commencing the twenty‐seventh year of our career as an independent Library Journal and trust that we shall carry on the tradition of our illustrious founder and continue to criticise or praise without fear or favour. During the past twelve months our editorial staff has successfully produced special numbers dealing with Bookbinding, Book Selection, Children's Departments, Classification, and Colonial Libraries. Judging by the correspondence we have received, our efforts have been greatly appreciated by the majority of our readers. Naturally we have not pleased everybody and we have even been dubbed the “little contemporary” in some quarters. However, we can point to an unbroken record of twenty‐six years' endeavour to serve the library profession and we ourselves are justly proud of the contemptible “little contemporary” that did not cease to appear even during the darkest hours of the dread war period.

This paper aims to provide a selection of poetry titles from the Poets House Showcase of 2005.

This article gives a review of the 2005 Poetry Publication Showcase.

This review represents a wide‐ranging selection of contemporary poetry collections and anthologies.

This list documents the tremendous range of poetry publishing from commercial, independent and university presses as well as letterpress chapbooks, art books and CDs in 2004 and early 2005.

In providing a fine-grained analysis of public service management, the purpose of this paper is to make an important contribution to furthering research in service management, a body of literature that has tended to regard public services as homogenous or to neglect the context altogether.

Integrating public management and service management literatures, the past and present of public service management are discussed. Future directions for the field are outlined drawing on a service-dominant approach that has the potential to transform public services. Invited commentaries augment the review.

The review presents the Public Service Network Framework to capture the public value network in its abstraction and conceptualizes how value is created in public services. The study identifies current shortcomings in the field and offers a series of directions for future research where service management theory can contribute greatly.

The review encourages service management research to examine the dynamic, diverse, and complex nature of public services and to recognize the importance of this context. The review calls for an interdisciplinary public service management community to develop, and to assist public managers in leveraging service logic.

The review positions service research in the public sector, makes explicit the role of complex networks in value creation, argues for wider engagement with public service management, and offers future research directions to advance public service management research.

The purpose of this paper is to advance the theory and practice of luxury and masstige brand advertising effectiveness by decoding symbolism imbedded in fashion advertising.

This research employs a semiotic analysis of masstige brand advertising to discover those messages and themes that emerge and that communicate masstige values.

The research identifies identitary values that are exclusive to masstige brands, and those they share with luxury brands.

The purpose of this research is not to make generalizations; rather, its purpose is to offer insights into those themes that define luxury and masstige brand identitary values.

The research provides insights into the key identifiers, which may inspire further research and provide marketing insights for the operation management in luxury fashion.

The research contributes to luxury and masstige retail brand research by identifying the symbolic meaning of luxury advertising.

The purpose of this paper is to clarify the relevant determinants of IT project decision making and their relevance in corporate practice.

The empiric analysis used in-depth expert interviews (n=18) as method for data collection and qualitative content analysis using evaluative categories for analysis.

Corporate practice is strongly influenced by descriptive decision making. There is only little use of normative decision models in decision making. In corporate practice little use is made of evaluations to analyze achieved project outputs and impacts to improve decision-making practice. This is the result of several evaluation barriers in organizations.

The sample is restricted to IT projects as the experts are responsible for IT project portfolio management. Also, an industry comparison is not included in the study.

The analysis shows that IT project decision making in corporate practice should include results from descriptive decision theory into project decision processes in corporate practice. More effort should be made in challenging project input data which is relevant for project decision making. By systematically including evaluations for relevant projects, the deviations between planned and achieved project impacts offer valuable feedback for estimators and decision makers.

The paper presents detailed analysis on decision variables and their relevance for IT project decision making in corporate practice. Critical aspects of decision making become clear, such as the aspects of evaluation barriers and the need to incorporate descriptive decision-making aspects into corporate decision processes.

Brand management and marketing have focused on brand-new goods, thus largely neglecting the emergence of markets for used products. This study sheds light on how consumers determine the perceived value of fashion brands in online flea markets. In addition, this study aims to illustrate how fashion brands are perceived when sold second-hand in Facebook flea markets.

Empirical data, consisting of internet discussions, were collected for this study from seven Facebook flea market forums between Fall 2014 and Fall 2015. The discussions were analyzed by means of qualitative content analysis.

In the context of flea markets, the perceived value is negotiated and evaluated through six antecedents: perceived quality, price, design, origin, authenticity and brand availability. Not surprisingly, price and quality appear as focal aspects when determining the value of a used brand in second-hand markets. However, the aspects of availability, origin and design complicate the considerations of the perceived value and can distinguish between different flea markets for fashion brands. In online second-hand markets for fashion brands, the passing of time appears to be an important factor grounding the consumers’ considerations of the perceived value.

This study brings forward novel viewpoints to brand marketing by discussing the formation of the consumer-perceived value in the growing field of online second-hand sales of fashion brands.