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Article
Publication date: 21 August 2017

Golnaz Rezai, Phuah Kit Teng, Mad Nasir Shamsudin, Zainalabidin Mohamed and John L. Stanton

The concept of functional foods is not new to the Malaysian people. Functional foods as traditional medicine have made tremendous contributions over the past couple of centuries…

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Abstract

Purpose

The concept of functional foods is not new to the Malaysian people. Functional foods as traditional medicine have made tremendous contributions over the past couple of centuries. The growth in the economy, coupled with a strong desire among the Malaysian consumers to maintain a healthy lifestyle has made functional foods an alternative medicine among the populace. Although the consumption of functional foods is increasing in Malaysia, relatively little is known about the factors which affect consumer purchase intention toward natural functional foods. The purpose of this paper is to determine Malaysian consumer intention to purchase natural functional foods.

Design/methodology/approach

A survey was conducted in the country where 2,004 household were interviewed using structured questionnaires. The theory of reasoned action (TRA) and health belief model were adopted and modified in this study. Descriptive statistics and structural equation modeling were used to analyze the collected data.

Findings

The results have shown that the data set was normal, valid and reliable. Attitude has a partial mediating effect on perceived barriers, perceived susceptibility and perceived benefits which influence consumer intention to purchase natural functional foods. Nevertheless attitude had no mediation effect on subjective norms for consumers to form their intention to purchase natural functional foods. In other word, subjective norms had a direct influence on consumer intention to purchase natural functional foods.

Research limitations/implications

The main concern of this paper is about the factors which affect consumer purchase intention toward natural functional foods. However the results from this paper are limited in terms of determining consumer purchasing behavior for natural functional foods.

Originality/value

The paper expands on the TRA and health belief model to examine the factors which influence Malaysian consumer purchase intention toward natural functional foods.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 7 no. 2
Type: Research Article
ISSN: 2044-0839

Keywords

Article
Publication date: 7 September 2012

Zainalabidin Mohamed, Golnaz Rezai, Mad Nasir Shamsudin and Muhammad Mu’az Mahmud

The purpose of this paper is to evaluate the effectiveness of the Basic Student Entrepreneurial Programme (BSEP) among local university graduates who have undergone the training…

5786

Abstract

Purpose

The purpose of this paper is to evaluate the effectiveness of the Basic Student Entrepreneurial Programme (BSEP) among local university graduates who have undergone the training programme in entrepreneurship development.

Design/methodology/approach

In total, 410 respondents who had participated in BSEP were interviewed with a structural questionnaire to gather information on their social attitude towards the effectiveness of BSEP on their intention to become an agri‐entrepreneur. Chi‐square analysis was used to determine the relationship between demographic variables towards motivating agri‐entrepreneurship among the participants.

Findings

The results show that the participants agreed upon the effectiveness of BSEP in developing graduates’ intention towards becoming agri‐entrepreneurs. The results also show that there is a significant relationship between three variables which motivate participants to become agri‐entrepreneurs. These were the origin of the participant, the presence of family members already involved in entrepreneurial activities and educational background.

Research limitations/implications

The paper is only concerned with students’ perceptions towards the effectiveness of BSEP in encouraging them to become agri‐entrepreneurs. The results from this paper are limited in terms of determining whether they really become an agri‐entrepreneur or not because this research only focuses on intention.

Practical implications

The paper provides an important exploratory analysis of the BSEP programme to enable further research to take place in the area of entrepreneurship education. The findings provide a valuable insight on effective teaching methodologies in the area of entrepreneurship education.

Originality/value

The paper expands on Ajzen's framework to provide a basis to improve the effectiveness of entrepreneurship education in Malaysia.

Article
Publication date: 23 March 2012

Golnaz Rezai, Zainalabidin Mohamed and Mad Nasir Shamsudin

The aim of this paper is to determine the factors that most likely influence non‐Muslims' understanding of Halal principles in a country where almost 60 percent of the population…

7116

Abstract

Purpose

The aim of this paper is to determine the factors that most likely influence non‐Muslims' understanding of Halal principles in a country where almost 60 percent of the population is Muslim.

Design/methodology/approach

Cross‐sectional data were collected through a survey of 800 non‐Muslims in the Klang Valley, via structured questionnaires, to gather information on their understanding of Halal principles and food products. The logit model was applied to determine the extent to which socio environment factors influenced the respondents' understanding and familiarities with Halal principles and Halal food products.

Findings

The results of this study suggest that non‐Muslim consumers are aware of the existence of Halal food in Malaysia. In general, socio‐environmental factors such as mixing with Muslims socially and the presence of advertised Halal food significantly influence non‐Muslims' understanding of Halal principles. The findings also suggest that non‐Muslims understand that Halal principles are also concerned about food safety issues and environmentally friendly ways of doing things.

Research limitations/implications

The research used a quantitative method to analyse 800 non‐Muslim respondents in the Klang Valley only.

Practical implications

The practical implications extend to food policy decision makers and food marketers who might pursue strategies in their distribution and communication efforts which target the growing Halal food market segment among non‐Muslims. Dissemination of information plays an important role in making non‐Muslims improve their understanding of Halal principles.

Originality/value

This study is one of the first to investigate the level of understanding of Halal principles among non‐Muslims in Malaysia.

Article
Publication date: 23 March 2012

Baizuri Badruldin, Zainalabidin Mohamed, Juwaidah Sharifuddin, Golnaz Rezai, Amin Mahir Abdullah, Ismail Abd Latif and Mohd. Ghazali Mohayidin

The aim of this study is to examine the level service quality from the perspective of food manufacturers. Malaysia is gearing towards becoming a major player in the world Halal

4305

Abstract

Purpose

The aim of this study is to examine the level service quality from the perspective of food manufacturers. Malaysia is gearing towards becoming a major player in the world Halal market. Its Halal certification is under the jurisdiction of the Department of Islamic Development Malaysia (JAKIM). The process of awarding Halal certificates involves not only an official site inspection of production plants but also the examination on the Halal status of raw materials. In 2007, JAKIM only approved 75 percent of the total number of applications for Halal certification.

Design/methodology/approach

A total of 547 small and medium‐sized enterprise manufacturers in Malaysia represented the population for this study. SERVQUAL gap analysis was used to measure the gap between clients' expectations and their perceptions of JAKIM's services.

Findings

The results of the analysis indicate that the biggest gap was in the empathy dimension, followed by responsiveness, reliability, assurance and tangibles. The results show that JAKIM had not met food manufacturers' expectations in all five service quality dimensions, especially the empathy dimension.

Practical implications

Practical implications extend to food policy decision makers involved in JAKIM to develop and formulate appropriate strategies to meet the needs of its clients more effectively.

Originality/value

JAKIM could design training programs by emphasizing on the issues of human factors in service delivery, in particular the requirements of customer care, work ethics and human relations skills. Training in customer relationships is important and this applies to employees at all levels.

Article
Publication date: 16 November 2015

Hayrol Azril Mohamed Shaffril, Jeffrey Lawrence D'Silva, Nurani Kamaruddin, Siti Zobidah Omar and Jusang Bolong

The present paper attempts to investigate the awareness of coastal community towards climate change in Malaysia and to explore the factors associated with their awareness toward…

1780

Abstract

Purpose

The present paper attempts to investigate the awareness of coastal community towards climate change in Malaysia and to explore the factors associated with their awareness toward the climate change.

Design/methodology/approach

This is a quantitative study where a set of questionnaires was developed based on reviews of literature and series of instrument development meeting. Through a multi-stage cluster sampling, a total of 210 respondents from three coastal villages in Peninsular Malaysia were selected.

Findings

The coastal community are shown to record a high mean score on their awareness toward changes relating to the sea, temperatures and the coast. Surprisingly, fishermen are found to be less aware toward climate change compared to other groups, such as housewives/retirees and students. Further analysis confirms that there are significant differences regarding coastal community awareness to changes relating to the sea, temperatures and the coast.

Research limitations/implications

This study represented the answers of 210 respondents who were randomly selected from three coastal villages in Peninsular Malaysia, and the results might be enriched if the number of respondents is increased and respondents from other villages are included. A future study should be conducted to gather information on the possible effects, rather than focusing on the respondents’ awareness. Additionally, because of the nature of the topic, non-governmental organizations (NGOs) and officers from environment-related agencies should cooperate during the research.

Practical implications

It is recommended that information management activities with regard to the climate change should be actively conducted by NGOs, universities and related parties.

Originality/value

Most of the related studies are scientific in nature, leading to a gap relating to the social aspects of climate change, particularly in terms of communities’ awareness toward the climate change. Moreover, a number of local studies have produced inconsistencies in term of their results regarding the awareness of the climate change among the community. In response to this, the current study aims to fill this gap.

Details

International Journal of Climate Change Strategies and Management, vol. 7 no. 4
Type: Research Article
ISSN: 1756-8692

Keywords

Open Access
Article
Publication date: 3 February 2023

Mahmoud Amer

The purpose of this paper is to study the correlational and effect relationship between Halal standards and the performance of Halal-certified Palestinian Food Companies.

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Abstract

Purpose

The purpose of this paper is to study the correlational and effect relationship between Halal standards and the performance of Halal-certified Palestinian Food Companies.

Design/methodology/approach

Quantitative method was used, using a questionnaire survey of 40 Halal-certified Palestinian organizations out of a total of 47 certified organizations, the analysis was done using the partial least squares structural equation modeling (PLS-SEM) and the literature review was conducted using a well-known systematic literature review methodology.

Findings

Halal implementation and certification had a positive impact on performance (operational, financial and marketing). The depth/intensity of implementation fully mediates operational performance and partially mediates marketing and financial performance.

Research limitations/implications

As the sample size is small, it is recommended to conduct the study using a larger sample size, once the number of Palestinian Halal-certified organizations increases. A longitudinal or panel study is recommended to capture data that are more accurate and avoid objectivity and bias issues using a cross-sectional research design method. Finally, the study recommends to conduct additional research in the field of Halal awareness for customers to gage their intention and welling to buy Halal products within the Middle East region.

Originality/value

The importance of this study exists in the lack of previous Halal-related studies in the Palestinian context and the previously described gap in the literature. Nevertheless, the quality management drivers and impact are limited in the Palestinian context compared with other contexts; the results of the previously published studies revealed mixed results such as the drivers of quality management are based on the type of business. Finally, this research gives small insights and directions toward conducting additional studies concerning customer awareness about Halal products.

Details

Arab Gulf Journal of Scientific Research, vol. 42 no. 1
Type: Research Article
ISSN: 1985-9899

Keywords

Open Access
Article
Publication date: 9 August 2021

Erose Sthapit, Peter Björk and Senthilkumaran Piramanayagam

This study aims to explore non-Muslim tourists’ general halal food preferences, motivations for tasting halal food during their recent trips, positive and negative emotions and…

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Abstract

Purpose

This study aims to explore non-Muslim tourists’ general halal food preferences, motivations for tasting halal food during their recent trips, positive and negative emotions and memorable dimensions associated with their recent halal food experiences after returning from holiday.

Design/methodology/approach

Data were collected using the authors’ personal networks and Amazon Mechanical Turk (MTurk) using a questionnaire. An email containing a link to the questionnaire was sent to the authors’ personal networks and posted on MTurk in January 2021.

Findings

Of the 311 non-Muslim respondents, more than half considered themselves as food neophiliacs and considered halal food experiences as imperative whilst travelling. However, tasting halal food was not a major travel motivation. Novelty and taste were the two main motivations for tasting halal food whilst at a tourism destination. Emotions elicited by halal food experiences focussed on “joy” and “love”. The proposed conceptual framework for memorable halal food experiences comprises several dimensions: taste, spending time with family and friends, novelty, quality and safety, hospitality, ambience (setting/servicescape) and experiencing others’ culture through food.

Originality/value

This is one of the first studies to explore non-Muslim tourists’ motives, emotions and memorable dimensions of halal food experiences.

Details

Journal of Islamic Marketing, vol. 14 no. 1
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 28 August 2019

Abdalla Mohamed Bashir

The purpose of this paper is to identify and investigate the awareness level of non-Muslim consumers to purchasing halal food products. Research on the non-Muslim consumers’…

1545

Abstract

Purpose

The purpose of this paper is to identify and investigate the awareness level of non-Muslim consumers to purchasing halal food products. Research on the non-Muslim consumers’ awareness towards purchasing halal food products is poorly understood so far in South Africa.

Design/methodology/approach

An exploratory case study was adopted to explore new points of views about a particular issue, which is unknown, or not much known about it, to formulate ideas or propositions. Semi-structured interviews were the major primary data collection method. Four non-Muslim consumers from different settings purposively were selected. Thematic data analysis procedures were used.

Findings

The study found that non-Muslim consumers in Cape Town have a positive awareness of halal food, including its benefits and the production processes involved in producing it. The study also concluded that halal is not merely a commercial name using as a trademark in the global market. However, halal has several dimensions; primarily, for non-Muslim consumers, it is a mark of health and hygiene. With regard to psychological aspect, halal is considered as a sign of trust, comfortable and safe. It gives consumers a peace of mind when they consume food products that carry the halal label.

Research limitations/implications

Limitations in the study should be acknowledged. The main limitation of the study is that a small sample size was selected for this study. Another limitation is that the study was only conducted in the city of Cape Town.

Originality/value

This is the first qualitative study of its kind that presents an empirical evidence about the awareness of the non-Muslim consumers towards purchasing halal food products in South Africa, in general, and in Cape Town, in particular.

Details

Journal of Islamic Marketing, vol. 11 no. 6
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 14 November 2016

Mohamed Syazwan Ab Talib, Abu Bakar Abdul Hamid and Thoo Ai Chin

The purpose of this paper is to establish the halal certification–logistics performance relationship by means of developing a theoretical model and to suggest areas for future…

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Abstract

Purpose

The purpose of this paper is to establish the halal certification–logistics performance relationship by means of developing a theoretical model and to suggest areas for future research undertakings. The relationship between various forms of certification and logistics performance has been reported in many logistics literature. However, there is paucity in research concerning the relationship between halal certification and logistics performance.

Design/methodology/approach

The literature representing the concept of halal, halal logistics, institutional support and logistics performance are synthesised to develop a framework. Two distinguished management theories, namely, the resource-based view (RBV) and institutional theory, set the foundation of the proposed theoretical framework.

Findings

The paper suggests that proper application of resources, in this case halal certification, could positively influence logistics performance. The paper asserts that governmental factors act as the moderator between the halal certification–logistics performance relationship, or could directly influence logistics performance.

Research limitations/implications

The paper presents a synthesis of previously unconnected variables of halal certification and logistics performance, and integrates the RBV and institutional theories as the basis for a theoretical framework. However, the proposed theoretical framework requires further validation through the supports of additional empirical research.

Practical implications

Apart from implementing halal certification as a tool to gain business legitimacy, the paper offers insights to logistics service provider as to how halal certification can be used as a mechanism to improve organisational performance, particularly logistics performance.

Originality/value

This paper is one of the first to establish the relation between halal certification and logistics performance and highlights the prominent role of government support as an independent and moderating factor. It constitutes a preliminary argument that entices research within the halal certification and halal logistics spectrum.

Details

Journal of Islamic Marketing, vol. 7 no. 4
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 27 September 2021

Dwi Iryaning Handayani, Ilyas Masudin, Abdul Haris and Dian Palupi Restuputri

This paper aims to provide a brief bibliometric review of previous literature reviews in understanding halal suppliers in the food supply chain to achieve halal standards from…

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Abstract

Purpose

This paper aims to provide a brief bibliometric review of previous literature reviews in understanding halal suppliers in the food supply chain to achieve halal standards from upstream to downstream.

Design/methodology/approach

The method used was a structured literature review sample of during 2008–2020 totalling 142 articles. The authors use the R-package bibliometric and VOSviewer to find out information about journals, articles, authors, citations, keywords and word hierarchy maps.

Findings

The analysis reveals five research clusters: halal supply chain, food supply chain, supply chain integration, halal lifestyle, halal logistics.

Research limitations/implications

This study focuses on articles that discuss halal suppliers in the food supply chain.

Originality/value

Bibliometric reviews related to suppliers in the halal food supply chain in this study will help explore halal suppliers and be useful for researchers and practitioners in their fields as well as assist supplier management in the halal food supply chain.

Details

Journal of Islamic Marketing, vol. 13 no. 7
Type: Research Article
ISSN: 1759-0833

Keywords

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