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The main research problem is the relationship between the use motivation (UM) and use behavior (UB) of middle-aged and old short videos users and the difference of the influence of the use motivation of middle-aged and old users, a special group, on the usage behavior is analyzed.

By means of a questionnaire survey and in-depth interview, the middle-aged and old-aged users' short video use motivation and behavior and their influence relationship are discussed.

It is found that information appeal is the main motivation of middle-aged and old-aged users to use short videos and users with different social attributes have differences in motivation and there is a significant relationship between motivation and behavior.

The research objective is middle-aged and elderly short video users. And how to promote the transformation of middle-aged and old-aged users' use mentality and record and create their unique bright spots in the big stage of short videos with a more active and independent attitude, is of unique significance not only to the users themselves but also to the media content of this era and the users' existence in the technological change.

“Sleeping beauties” are very common in science, so this paper aims to uncover the reasons and formulation mechanism of information awakening on a more general level. Based on this, the paper will further propose useful strategies to awaken those “sleeping beauties” earlier.

Explanation‐building of case study is used to develop some models of information awakening and also to uncover different types of reasons for triggering academic information to be awakened.

Based on the three basic elements of information utilisation, namely, information value, access channel and user needs, the paper summarises several reasons for information awakening: the information value is re‐mined because of the relevance among various information; different uses of information are discovered; information availability and visibility are improved; information is placed into the appropriate place; and, with time passing by, demands for the information rise.

The presence of excessive “sleeping beauties” is not only a kind of idleness and waste to knowledge, but also may result in aggravation of information redundancy and increasing cost of storage. The revelation of its essence and reasons is not only helpful to establish better management mechanism to awaken “sleeping beauties” and thus to maximise their value, but also helpful to distinguish “sleeping beauties” from “pseudo‐sleeping beauties” as early as possible, so that all that worthless information can be cleared up without hesitation.

Most existing studies remain on the level of collecting instances and interpreting specific cases, but this paper investigates reasons from a more general level. What is more, current understandings are very one‐sided in that they treat information awakening and delayed recognition as the same, so this paper clarifies their differentiation and summarises the reasons comprehensively.