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To gain a deeper understanding of the determinants impacting the intention of Chinese young consumers to utilize virtual try-on apps (VTOs), this study adopts a modified version of the electronic technology acceptance model (e-TAM). The primary objective is to investigate how consumers' characteristics influence their post-use feelings, subsequently affecting their attitude towards VTOs and their intention to use them. Additionally, this research aims to explore potential gender differences within this process.

In this study, a sample of 243 college students from a university in China was recruited to participate in on-site software use. A total of 227 valid questionnaires were collected and used for data analysis. Structural equation modeling (SEM) was employed to empirically evaluate the data and test the research hypotheses. Additionally, multiple group comparisons were conducted based on gender to examine potential differences in the acceptance process.

The findings of this study reveal a significant association between users' individual characteristics and post-use feelings. Moreover, there are notable differences between male and female students in terms of their perceptions of innovativeness, knowledge and understanding regarding post-use feelings. Notably, four variables within post-use feelings, except for perceived compatibility, are found to be predictive of attitude towards VTOs. Additionally, it is observed that attitude towards VTOs directly influences users' intention to utilize them.

This study contributes to the research on consumers' intention to use VTOs by examining the antecedents of post-use feelings, specifically four consumers’ individual characteristics. The findings of this study offer managerial insights for professionals to formulate marketing positioning and communication strategies.

Family dinner on Lunar New Year's Eve is the most important and most ritualized feast for families in China. It is the time for the entire family to reunite. Families gather together to reflect their past and talk about the future. Through the lens of consumer culture theories, this study explores how Chinese consumers construct family identity.

Based on constant comparative analysis of primary data including in-depth interviews and participant observation, and secondary data including historical archives, cultural tracing, documentary reports and essays, the authors deconstruct the consumption rituals of family dinner on Chinese Lunar New Year's Eve. The authors focus on four aspects, including participants, place, time and related activities, and analyze Chinese consumers' ritual experiences.

The authors’ findings show how young consumers construct and strengthen individual self-identity, relational identity and family identity in various ways through consumption and ritual practices during Chinese Lunar New Year celebration.

The study of family dinner on Lunar New Year's Eve helps the authors understand contemporary consumer culture in three aspects. First, it helps the authors understand the relationship between consumption and culture. Second, the study shows the changes and continuities of consumption rituals. Third, the research highlights the experience of “home” among contemporary Chinese consumers.

This paper is a study of the current trends and conditions of electronic resources for Chinese studies, based on a recent survey on the Internet of 29 Chinese libraries in North America and eight Chinese libraries in China, Taiwan and Hong Kong. The survey discussed current electronic resources for Chinese studies, with a union list of major Chinese language databases currently used in libraries in Asia and the US. Current views on the use and development of electronic resources for Chinese studies were summarised.

Decision makers in the service industry must effectively cope with queuing problems, service capacity optimization, service efficiency and service quality problems. This study proposes a computer simulation‐enabled MCDM framework that integrates computer simulation analysis, Taguchi method, expert opinion and multiple criteria decision making (MCDM) to assist decision makers in coping with decision problems. In this framework, Taguchi method is adopted to reduce the time required for the simulation experiment. Computer simulation analysis is adopted to obtain useful information for rapid decision‐making without interrupting actual production. MCDM is used to select the optimal alternative. The illustrative result is extremely promising.

Based on the scrap ammunition processing which is a part of the ordnance supply engineering, this paper established a decision‐making model of locations and amounts of scrap ammunition processing by the use of multiple‐objectives linear programming theory. In addition, an example was analyzed in detail to testify the model further.

This article proposes a chattering‐free sliding mode control scheme with unidirectional auxiliary surfaces (UAS‐SMC) for small miniature autonomous helicopters (Trex 250).

The proposed UAS‐SMC scheme consists of a nested sequence of rotor dynamics, angular rate, Euler angle, velocity and position loops.

It is demonstrated that the UAS‐SMC strategy can eliminate the chattering phenomenon exhibiting in the convenient SMC method and achieve a better approaching speed.

The proposed control strategy is implemented on the helicopter and flight tests clearly demonstrate that a much better performance could be achieved, compared with convenient SMC schemes.

This paper seeks to present a wavelet Galerkin boundary element method (WGBEM) for solving 2D Laplace's equation in which the coefficient matrices are exactly computed through fast Fourier transform (FFT).

When Daubechies periodized wavelets are used to approximate smooth functions the wavelet coefficients can be exactly computed through FFT, and numerical evaluation of wavelet integrations is discarded. The same methods for computing the expansion coefficients of 2D function and singular function are derived.

For Daubechies periodized wavelets based WGBEM, two remarkable advantages over the existing WGBEM are: the coefficient matrices can be exactly calculated through FFT; a linear system with potential and flux values at dyadic points as unknowns can be gained. Thus, the mixed boundary condition can be enforced with ease. Sparse matrices with only O(N log N) nonzero entries are obtained by performing the fast wavelet transform (FWT) and the truncation of matrix entries.

A wavelet‐integration‐free method for computing the wavelet coefficients is introduced into the WGBEM. The conventional numerical evaluation of wavelet integrations is avoided. Good performance and accuracy are obtained.

The purpose of this paper is to clarify the question: should management segment the markets according to different “cultures”, serving the target consumers with the minimum “cultural shock” and providing the most appropriate service for consumers from different nations?

This research regards Hofstede's cultural perspective as the main basis for deduction. Drawing on a self‐administered questionnaire, the data are collected from Taiwanese and American consumers in the international tourist hotels in Taiwan. Based on theoretical considerations, hypothesis are proposed to examine what are the Taiwanese and American consumers' evaluation factors toward international tourist hotel service quality.

Based upon the empirical findings of this research, Taiwan consumers and American consumers have different cognition toward international tourist hotel service quality due to their cultural difference. The differences are most pronounced in the perceptual categories labeled “Assurance”, “Tangibles”, “Reliability”, “Reaction” and “Empathy”. Cultural differences do influence consumer behavior.

The research problems and objectives of this research are merely to understand if there is any difference between the two and where the differences might lie. However, according to the research finding, “cultural difference” plays a significant role. Since this research is a “descriptive study” which cannot assure causality, future research can investigate effect and causality of “national culture dimension” and “service quality dimension” and further expand the theory.

In order to respond to different cultural values, enterprises should recognize different needs of consumers from different cultures and employ various operational strategies, diminish the gap between expectation and cognition of service quality, transcend cross‐cultural boundaries, upgrade consumers' cognition toward hotel service quality. Via the characteristic of international tourist hotel industry, which is highly connected with consumers, one can thus clarify the consumers' various responses under the influence of their different cultures. Furthermore, with the related study on service marketing, one can supplement the theory from the cross‐cultural perspective. As to the empirical aspects, the said study is able to function as a reference for upgrading the cultural sensitivity of the industry.

Previous researches neglect whether there is any difference between the optimal international marketing strategies with respect to “service”, the intangible product, and the “tangible product” of manufacturing industry. Confirming the difference of each country can result in valuable insight such as understanding the relationship among culture, economics, society and space. Consequently, understanding the cultural differences with respect to evaluation and cognition of service quality qualifies as the most important issue for this research.

The purpose of this article is to investigate the detailed relationships between Chinese cultural values (Confucian dynamism, individualism, masculinity, and power distance) and work values (self‐enhancement, contribution to society, rewards and stability, openness to change, and power and status) in an integrated model. Further attempts are also made to explain the above relationship in terms of different cultural exposure experiences.

The sample was collected from China (selected from after‐work classes for Chinese businessmen in China) and Australia (overseas Chinese living or working in Sydney) by questionnaires. Altogether, 185 respondents took part in the study. SEM was used to test the relationship between Chinese cultural values and work values, and difference analysis was employed to test the impact of respondents' Western cultural exposure experiences.

Interesting results are found concerning Chinese employees' cross‐cultural work values. The study not only confirms the impact of cultural values on work values, but also brings some new thoughts on Hoftstede's belief that instead of high masculinity and individualism, Confucian dynamism is the main cultural value to foster self‐enhancement and most work value of Chinese employees.

Because China is a complex country, the limited Chinese sample should not be taken as representative. The current study did not differentiate respondents' demographic differences. Hence some demographic variables may have produced some of the intergroup differences reported in this study.

The findings provide useful input for managers who are seeking to develop effective working relationships with Chinese counterparts.

This paper enriches existing Chinese values studies and serves as a starting point for future research concerning the detailed relationship between Chinese cultural values and work values.