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Article
Publication date: 1 April 1999

Xavier Font and Tor E. Ahjem

This article introduces the ethical reasons for tourist destinations to follow market‐led or supply‐oriented strategies when developing tourism as an economic option. Economic…

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Abstract

This article introduces the ethical reasons for tourist destinations to follow market‐led or supply‐oriented strategies when developing tourism as an economic option. Economic, environmental and social issues will be used to exemplify the consequences of either pure strategy. The article argues that there is a need to take into account the public sector, the private sector, non‐profit organizations and the residents in order to design sustainable tourism strategies.

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International Journal of Contemporary Hospitality Management, vol. 11 no. 2/3
Type: Research Article
ISSN: 0959-6119

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