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This paper aims to be a balance of mixed management and engineering concepts that aims to fuse classical engineering methodologies into a systems engineering framework to assess and compare systematically and comprehensively services rendered by engineering systems.

An auditing framework is developed to assess the performance of engineering services in the context of engineering services found within a facility. As a result of a system heterogeneity factor, an approach to remove this confounding issue is developed to provide a different insight into the performance of engineering services.

The output of the audit exercise serves as an input to the second methodology, direct age‐adjusted failure, which overcomes systems attributes confounding issues when comparison is made between different systems populations of the same class type. This method allows management to identify areas in which extra resources are needed to improve maintenance performance.

The proposed standardization technique, which can be applied to system attributes other than age, overcomes the systems heterogeneity issue between localities. This research work is positioned in the context of building engineering services, as they are the most important in terms of socio‐economical impact. A case study based on an actual facilities assessment in Singapore is used to demonstrate the usefulness of such an integrated systems approach.

This paper presents a qualitative‐quantitative assessment framework that consists of two major methodologies to help in identifying and prioritising engineering system services in order to allocate limited resources to the appropriate engineering service so as to improve its performance.

Unique product design is a highlight of sustainable branding. The purpose of this paper is to investigate whether product design affects customers’ psychological responses (i.e. cognitive and affective responses) to smartphones, and, in turn, affects their brand loyalty (i.e. attitudinal and behavioral brand loyalty), further advancing the knowledge of product design and brand management.

This work used survey data from 456 Taiwanese with experience using smartphone. Structural equation modeling was employed to test the proposed model and hypotheses.

The results indicate that the product design significantly affects both cognitive response and affective response, which, in turn, significantly affect both attitudinal brand loyalty and behavioral brand loyalty. The findings also suggest that the moderating effect of product involvement on the relationship between product design and affective response is statistically significant, although it does not positively and significantly moderate the link between product design and cognitive response.

This study has two main limitations. First, this study was conducted in the context of smartphones, thus potentially constraining the generalization of the results to other industries. Second, the data in this study were obtained from a cross-sectional design.

These findings can permit companies to generate more brand loyalty in their customers and guide their management of assets and marketing activities.

This paper presents new insights into the nature and importance of product design in brand value.