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1 – 10 of 13Kelly Weidner, Anjali Bal, Samantha Rains and Christopher Leeds
The purpose of this paper is to explore how consumers view sponsorship tattoos. This study specifically addresses three research questions: first, how consumers view the idea of…
Abstract
Purpose
The purpose of this paper is to explore how consumers view sponsorship tattoos. This study specifically addresses three research questions: first, how consumers view the idea of sponsorship tattooing; second, how the brand of the tattoo alters acceptance of the tattoo; and third, how the placement on the body of the athlete affects acceptance of the tattoo.
Design/methodology/approach
To address these research questions, focus groups were conducted.
Findings
Findings highlighted three important themes related to tattoos, sponsorships and brand perceptions: meaning of the tattoo itself, meaning related to the brand and the tattoo and meaning related to the tattoo and athlete.
Practical implications
For practitioners, this research highlights the complexity between consumers’ interaction with brands through sponsorship tattoos, which is a complicated, multi-dimensional process during which meaning can be assigned to multiple facets of the sponsorship relationship.
Originality/value
For scholars, this research offers a glimpse into an emerging trend that ties together the multi-billion dollar sports and tattoo industries. In sum, this research identifies ways in which consumers interpret meaning related to the tattoo itself, the brand and the athlete based on placement, sport and brand perceptions.
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Heritage tourism has become increasingly popular, and improving the sustainability of such sites is essential both nationally and internationally. The purpose of this paper is to…
Abstract
Purpose
Heritage tourism has become increasingly popular, and improving the sustainability of such sites is essential both nationally and internationally. The purpose of this paper is to explore the opportunities and challenges of improving the condition and sustainability of a chapel at a busy international heritage tourist attraction.
Design/methodology/approach
A case study approach was adopted. This utilised interviews with four of the primary building professionals involved with the refurbishment project. Documentary analysis and observations were also used.
Findings
The present case study presents the opportunities and challenges faced by a tourist heritage attraction. Improvements to the condition and sustainability of such assets are essential to ensure their sustained and enhanced use, and the protection of heritage buildings. Such projects create opportunities to increase knowledge and understanding about these assets as well as enhancing opportunities for meaning making for visitors. The paper highlights the importance of a strong leader and a balanced team working towards common objectives. Further, whilst synergies between conservation and sustainability exist, there are also tensions and compromises.
Research limitations/implications
This case study highlights the opportunities and challenges of improving the condition and sustainability of built cultural heritage at a tourist attraction. Opportunities included increased knowledge and understanding about the heritage asset; enhancement of values for present and future generations; improved condition, increased usability; and increased sustainability. Challenges were: team turnover; delays resulting from archaeological findings; previous work resulting in building defects; the existing building condition; and unfamiliarity and the uncertainty regarding particular measures.
Practical implications
The practical implications of this case study include ensuring clear project objectives and a balanced project team are in place. These should be enhanced by a good system of information recording throughout the project to limit the impact of staff absence. Good communication within the team and with external members such as manufacturers will reduce the impact of unfamiliar products and aid in decision making. Future research should explore whether these findings are applicable to other heritage tourist attractions, and whether visitors’ narrative encounters with the asset change following a sustainability improvement project.
Originality/value
Limited research has been previously performed on improving the sustainability of built cultural heritage at tourist attractions. This research investigates the opportunities and challenges facing building professionals in improving such heritage assets. The improvement of heritage tourist attractions requires careful consideration. Whilst they need to be conserved for future generations, increasing the sustainability of such assets is essential to ensure their continued usability.
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Vitor Lima, Marco Tulio Zanini and Hélio Arthur Reis Irigaray
This research investigates and conceptualizes non-dyadic human–robot interactions (HRI).
Abstract
Purpose
This research investigates and conceptualizes non-dyadic human–robot interactions (HRI).
Design/methodology/approach
The authors conducted a netnographic study of the Facebook group called “iRobot – Roomba,” an online brand community dedicated to Roomba vacuums. Their data analysis employed an abductive approach, which extended the grounded theory method.
Findings
Dyadic portrayals of human–robot interactions can be expanded to consider other actants that are relevant to the consumption experiences of consumer robots. Not only humans but also nonhumans, such as an online brand community, have a meaningful role to play in shaping interactions between humans and robots.
Research limitations/implications
The present study moves theoretical discussions on HRI from the individual level grounded in a purely psychological approach to a more collective and sociocultural approach.
Practical implications
If managers do not have a proper assessment of human–robot interactions that considers different actants and their role in the socio-technical arrangement, they will find it more challenging to design and suggest new consumption experiences.
Originality/value
Unlike most previous marketing and consumer research on human–robot interactions, we show that different actants exert agency in different ways, at different times and with different socio-technical arrangements.
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Robert Detmering, Anna Marie Johnson, Claudene Sproles, Samantha McClellan and Rosalinda Hernandez Linares
– The purpose of this paper is to provide a selected bibliography of recent resources on library instruction and information literacy.
Abstract
Purpose
The purpose of this paper is to provide a selected bibliography of recent resources on library instruction and information literacy.
Design/methodology/approach
Introduces and annotates English-language periodical articles, monographs and other materials on library instruction and information literacy published in 2013.
Findings
Provides information about each source, discusses the characteristics of current scholarship and describes sources that contain unique scholarly contributions and quality reproductions.
Originality/value
The information may be used by librarians and interested parties as a quick reference to literature on library instruction and information literacy.
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Eva Seewald, Samantha Baerthel and Trung Thanh Nguyen
This study aims to investigate whether the participation in land rental markets helps to mitigate impacts by climate change on multidimensional poverty in Thailand and Vietnam.
Abstract
Purpose
This study aims to investigate whether the participation in land rental markets helps to mitigate impacts by climate change on multidimensional poverty in Thailand and Vietnam.
Design/methodology/approach
The authors use precipitation data from the National Aeronautics and Space Administration (NASA) and self-reported shocks from the Thailand Vietnam Socio-Economic Panel (TVSEP) project to estimate climate change. Data from the TVSEP are also used to calculate a multidimensional poverty index (MPI). Fixed-effect logit panel regressions with interaction terms are implemented to analyze the above mentioned.
Findings
The results show that land rental markets are used as mitigation strategies to climate change in Thailand and Vietnam. The participation in land rental markets also reduces multidimensional poverty. However, as a mitigation strategy, land rental markets are only successful in certain circumstances.
Research limitations/implications
The results show that there is potential in using land rental markets as mitigation strategies to climate change. Further research is needed to better understand which adaptation strategies, besides land rental market participation, and which combinations of different adaptation strategies are successful to mitigate negative effects induced by climate change.
Practical implications
The results show that there is potential in using land rental markets as mitigation strategies to climate change. Therefore, education in the participation in land rental markets and how to use them as a mitigation strategy can be a way to increase households' resilience to negative effects induced by climate change. Households make better decisions regarding their land when they are better informed on the functionality of land rental markets. Additionally, being better informed increases self-confidence to participate in land-rental markets.
Originality/value
Land rental markets as a mitigation strategy to climate change rarely have been studied, and if so, mainly the effect of leasing land has been studied. Additionally, the authors implement new measures of poverty – a multidimensional view on poverty which provides new insights into who are the poor and how they can be lift out of poverty.
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This paper aims to explore the entangling of economic, social and cultural values which circulate in visual branding, reflect business practice and add intangibles to…
Abstract
Purpose
This paper aims to explore the entangling of economic, social and cultural values which circulate in visual branding, reflect business practice and add intangibles to organisations.
Design/methodology/approach
The study is placed in the context of the difficulties and shortcomings of accounting for brands. A conceptual framework is constructed, based in critical theory from arts disciplines, notably from the thought of Barthes, Panofsky and Peirce. The icon is a primary denotation or representation. Iconography is a secondary level of coded meaning. Iconology is an interpretation that calls on the unconscious. Intermingling of the icon and the logos is considered. This accounting context and arts framework are used to compare the financial statements of the Bradford & Bingley Bank with its visual branding.
Findings
The financial statements are almost silent regarding brands, in line with regulation. In response to the greater competition that accompanied deregulation and globalisation, the Bank's lending and funding practices become more innovative. The visual framework reveals a changing iconography and iconology where class, detectives, music hall and the bowler‐object may be discerned. An iconology is suggested of dreamlike connotations and magical powers in the collective unconscious. The Bradford & Bingley have actively managed their visual branding to reflect and appeal to a changing society, and a more competitive business environment.
Research limitations/implications
The study provides a model which may be applied to visual aspects of financial reporting and branding. It would benefit from an assessment of readership impact.
Practical implications
The analysis is of interest to accounting researchers, practitioners, trainees and auditors. It illuminates the ways in which visual branding interacts with business practices and conveys intangible values that are not reflected in the accounts.
Originality/value
The paper augments theoretical and empirical work on visual images in accounting.
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THORN EMI will be showing its new easy to use, extended warranty multi‐channel laboratory data recorder, the Multiband Data Recorder series (MDR), to be unveiled to users for the…
Abstract
THORN EMI will be showing its new easy to use, extended warranty multi‐channel laboratory data recorder, the Multiband Data Recorder series (MDR), to be unveiled to users for the first time at Farnborough (Stand 3A7).
Liyanage Chamila Roshani Perera and Chandana Rathnasiri Hewege
The paper's aim is to investigate environmentally conscious behaviour among young individuals in Australia with special attention given to their climate change risk perceptions.
Abstract
Purpose
The paper's aim is to investigate environmentally conscious behaviour among young individuals in Australia with special attention given to their climate change risk perceptions.
Design/methodology/approach
In total, 20 in‐depth interviews were employed in this qualitative investigation. The informants of the investigation are young individuals (aged between 19‐25 years) in a major city in Australia. Twenty semi‐structured, in‐depth interviews ranging from 1.5‐3 hours were conducted. Purposive and snowball sampling techniques were used to ensure informant diversity and access to “information rich” cases of youth engaged in environmental groups, activism and environmental behaviour.
Findings
Four thematic categories were derived. They are: unperceived adverse effects of climate change, disassociation between adverse effects of climate change and environmentally conscious behaviour, challenges to the dominant economic model and, redefined environmental paradigm
Research limitations/implications
Based on the implications of the findings, several recommendations for communicating climate change remedial actions and encouraging environmentally conscious behaviour among young individuals are made.
Originality/value
The study contributes toward enhancing the understanding of climate change risk perceptions and environmentally conscious behaviour among young environmentalists in Australia where studies on young consumers are scarce. Findings of the study are useful in gaining young individuals' support for the successful implementations of climate change remedial actions.
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The paper aims to respond to three questions: Are Canadian organizations committed to sustainability? Are there any links between sustainability and records management and…
Abstract
Purpose
The paper aims to respond to three questions: Are Canadian organizations committed to sustainability? Are there any links between sustainability and records management and archives programs? And, to what extent are records managers, archivists and technologists engaged in climate action? The paper also provides background on climate change in the Canadian and global contexts, defines relevant terminology, and presents a literature review that positions sustainability, adaptation and mitigation in relation to records management and archives.
Design/methodology/approach
The paper is based on qualitative participatory research involving expert interviews in 24 government agencies, universities and businesses located in 10 Canadian cities.
Findings
The organizations in the study are committed to sustainability and have developed significant programs and activities in support of this aim. Although the records managers, archivists and technologists interviewed are involved in related activities, there is a gap between what they are doing as a matter of course and the wider sustainability efforts of their parent organizations. As resources are tight, sustainability measurement entails more work and there are no real incentives to add sustainability components to programs, the participants are focused on delivering the programs they are hired to do. As a result, there is a sense of serendipity around outcomes that do occur – “sometimes, green is the outcome”.
Research limitations/implications
This paper presents the results of research conducted at 24 organizations in 10 Canadian cities, a small but meaningful sample that provides a springboard for considering climate action in records and archives. Based on the discussion, there is a need for a records and archives agenda that directly responds the United Nation's climate action targets: strengthening resilience and adaptive capacity to climate-related hazards and natural disasters; integrating climate change measures into policies, strategies and planning; and improving education, awareness-raising and human institutional capacity on climate change mitigation, adaptation, impact reduction and early warning. In support of this aim, the paper charts possible material topics from the literature and compares these with research findings.
Practical implications
From a top-down perspective, organizations need to expand sustainability programs to address all business areas, including records and archives. From a bottom-up perspective, records managers and archivists should include adaptation in disaster planning and consider the program benefits of developing economic, environmental and social sustainability initiatives to mitigate climate change.
Originality/value
The paper defines resilience, sustainability, adaption and mitigation and positions these terms in records management and archives. The paper examines how records managers, archivists and technologists think about sustainability; where sustainability intersects with records and archives work; and how records managers and archivists can engage in climate action.
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