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Article
Publication date: 1 July 1993

Ron Sanchez and D. Sudharshan

Use by some firms of a revolutionary new form of market research,here termed “real‐time market research”, has been observedin certain dynamic product markets where technologies…

692

Abstract

Use by some firms of a revolutionary new form of market research, here termed “real‐time market research”, has been observed in certain dynamic product markets where technologies and consumer preferences change rapidly. In real‐time product research, firms produce small lots of new product models and research consumer reaction by offering product model variations to consumers. This product research has been made economically feasible by the development of methods for shortening the time required for product development, by the adoption of flexible manufacturing systems, and by the rise of important new regimes for designing products. Documents the apparent use of real‐time market research by some firms and discusses the new product design regimes which make real‐time research feasible and economic.

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Marketing Intelligence & Planning, vol. 11 no. 7
Type: Research Article
ISSN: 0263-4503

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Publication date: 2 July 2024

Pedro Arturo Flores-Gómez and Héctor Hugo Pérez-Villarreal

This paper aims to focus on the evolution of nonprofit cultural institutions in Mexico and their relationship with Spain, regarding the four traditional elements of a marketing…

126

Abstract

Purpose

This paper aims to focus on the evolution of nonprofit cultural institutions in Mexico and their relationship with Spain, regarding the four traditional elements of a marketing mix. Specifically, this paper examines marketing advancements in the digital environment, placing emphasis on the virtual exhibition Códices de México: Memorias y Saberes, as well as the marketing activities related to prehispanic and novohispanic codices between 2010 and 2022.

Design/methodology/approach

The first part of the present study provides a chronological framework based on the four components of a marketing mix, illustrating the transition of Mexican and Spanish public cultural institutions from their foundations to current times. It particularly provides insight into their recent accomplishments in the digital environment, underscoring potential networking areas. The second part offers an in-depth examination of the exhibition Códices de México: Memorias y Saberes (INAH 2015) and a review of digital sources from Mexican government entities to investigate marketing activities related to prehispanic and novohispanic codices.

Findings

Due to the historical approach used to document the transition of nonprofit cultural institutions in Mexico and Spain to the digital era, this article sheds lights on co-joint efforts in the digital marketing domain around prehispanic and novohispanic codices. Additionally, it illustrates the activities used by Mexican cultural institutions during the past two decades to disseminate knowledge on codices.

Research limitations/implications

Regarding the methodological aspects of using historical resources through digital archives, this study solely comprised marketing activities reported in the records available on the official portal of cultural institutions.

Originality/value

This study argues for the utility of the four components rooted in a traditional marketing mix as a tool to illustrate the evolution of marketing practices within the cultural heritage domain. It also highlights the role played by cultural institutions in Mexico and Spain in the digital environment to strategically network around cultural heritage. Additionally, it sheds light on the implementation of methods for presenting Mexican codices grounded in virtual terrain.

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Journal of Historical Research in Marketing, vol. 16 no. 3
Type: Research Article
ISSN: 1755-750X

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Available. Content available
Article
Publication date: 6 February 2009

2187

Abstract

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International Journal of Operations & Production Management, vol. 29 no. 2
Type: Research Article
ISSN: 0144-3577

Available. Content available
Article
Publication date: 1 February 2002

95

Abstract

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Foresight, vol. 4 no. 1
Type: Research Article
ISSN: 1463-6689

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Article
Publication date: 1 October 2005

Georgios I. Zekos

Globalisation is generally defined as the “denationalisation of clusters of political, economic, and social activities” that destabilize the ability of the sovereign State to…

2732

Abstract

Globalisation is generally defined as the “denationalisation of clusters of political, economic, and social activities” that destabilize the ability of the sovereign State to control activities on its territory, due to the rising need to find solutions for universal problems, like the pollution of the environment, on an international level. Globalisation is a complex, forceful legal and social process that take place within an integrated whole with out regard to geographical boundaries. Globalisation thus differs from international activities, which arise between and among States, and it differs from multinational activities that occur in more than one nation‐State. This does not mean that countries are not involved in the sociolegal dynamics that those transboundary process trigger. In a sense, the movements triggered by global processes promote greater economic interdependence among countries. Globalisation can be traced back to the depression preceding World War II and globalisation at that time included spreading of the capitalist economic system as a means of getting access to extended markets. The first step was to create sufficient export surplus to maintain full employment in the capitalist world and secondly establishing a globalized economy where the planet would be united in peace and wealth. The idea of interdependence among quite separate and distinct countries is a very important part of talks on globalisation and a significant side of today’s global political economy.

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Managerial Law, vol. 47 no. 5
Type: Research Article
ISSN: 0309-0558

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Article
Publication date: 17 May 2019

Alfonso Vargas-Sánchez and María Moral-Moral

The first problem when diving into this topic is the confusion caused by a number of terms intended to designate the same concept, in addition to the lack of a shared…

2017

Abstract

Purpose

The first problem when diving into this topic is the confusion caused by a number of terms intended to designate the same concept, in addition to the lack of a shared interpretation on what Islam requires from tourism services to secure their acceptability. This paper aims to contribute to the clarification of what halal tourism is, as it seems to be the most appropriate term to refer to practices allowed when travelling, in accordance with the Islamic law.

Design/methodology/approach

A synthesis of the current situation was carried out, based on the papers contained in Web of Science and Scopus databases. Moreover, a consultation of tourism experts was implemented to extract a number of practical implications for the promotion and development of this segment.

Findings

As the literature review suggested, halal tourism is a field of study that is still in a very early stage. In spite of this fact and the ambiguity found, halal tourism can be understood as the offer of tourist services designed to meet the needs of Muslim tourists in accordance with their religious obligations.

Practical implications

It is imperative to offer halal services (food, worship facilities, etc.) to attract this type of tourists. However, the diversity of interpretations has prevented the existence of one single certification. The lack of knowledge on this market is the main obstacle to overcome.

Originality/value

This paper contributes to clarifying the conceptualization of halal tourism. It takes a theoretical review and experts’ view as a preliminary step to study this topic in more depth.

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Journal of Islamic Marketing, vol. 11 no. 3
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 25 January 2021

Ankit Agarwal and Peter John Sandiford

This paper proposes a dialogical approach for analyzing and presenting Interpretative Phenomenological Analysis (IPA) data in organizational research.

702

Abstract

Purpose

This paper proposes a dialogical approach for analyzing and presenting Interpretative Phenomenological Analysis (IPA) data in organizational research.

Design/methodology/approach

The paper explores the story behind a story, showing how qualitative research can be fictionalized and reflexively framed in contemporary organizational settings, illustrated by IPA research conducted by the authors, into selection interviewing in Australia. Drawing from researchers' narrative notes that reflexively interpret interview data in narrative form, the data were re-interpreted in fictionalized dialogical form, enabling findings to be analyzed and presented more interactively.

Findings

The application of new interpretative techniques, like fictionalized dialogue, contributes to a richer interpretation of phenomena in qualitative organizational and management research, not limited to IPA studies.

Originality/value

Fictionalized dialogue brings to the surface an additional level of analysis that contributes to thematic analysis in a novel manner, also serving as a communicative tool.

Details

Qualitative Research in Organizations and Management: An International Journal, vol. 16 no. 1
Type: Research Article
ISSN: 1746-5648

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Article
Publication date: 6 October 2020

Shidi Dong, Lei Xu and Ron McIver

This paper aims to provide a longitudinal analysis of influences on China’s financial sector’s sustainability reporting practices, examines “green finance” disclosures and…

2352

Abstract

Purpose

This paper aims to provide a longitudinal analysis of influences on China’s financial sector’s sustainability reporting practices, examines “green finance” disclosures and undertakes subsector comparisons. The state’s impact on the quantity and quality of reporting practices is analyzed.

Design/methodology/approach

Content analysis is used to examine the volumes, frequency and content of sustainability disclosures by China’s financial institutions. Survival analysis is used to identify factors significant in firms’ initiation of these disclosures. In total, 308 firm-year observations on disclosures are examined for 2007–2016.

Findings

China’s financial sector’s sustainability reporting pieces of evidence an “emerging stage” (2007–2009), “developing stage” (2010) and “greening stage” (2011–2016). The roles of institutional theory and regulatory pressure in explaining Chinese financial firms’ reporting behaviours are supported.

Research limitations/implications

This study has several limitations. Firstly, given data restrictions, use of a relatively small sample size. Secondly, it examines different categories of disclosures made by financial firms, not more detailed content. Thirdly, is the potential overlap in disclosure themes under the classification scheme.

Practical implications

China’s financial sector’s adoption of sustainability reporting has been institutionalized, mainly in its banking subsector, consistent with general regulatory pressures.

Social implications

“Greening the finance system” is examined in China’s context, as the country transforms from a resource and pollution-intensive to a green economy.

Originality/value

The financial sector is normally excluded from in-depth qualitative research. This study examines China’s financial sector’s responses to recent governmental pressures on green finance disclosures.

Details

Sustainability Accounting, Management and Policy Journal, vol. 12 no. 2
Type: Research Article
ISSN: 2040-8021

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Article
Publication date: 18 May 2022

Shidi Dong, Lei Xu and Ron P. McIver

Based on institutional theory, this paper aims to examine whether, and if so which, institutional forces influence the quality of China’s listed financial institutions’ (FIs…

1653

Abstract

Purpose

Based on institutional theory, this paper aims to examine whether, and if so which, institutional forces influence the quality of China’s listed financial institutions’ (FIs) sustainability disclosures.

Design/methodology/approach

Using univariate statistical and multiple regression analyses, this study quantitatively examines the impacts of coercive pressure from the government and stock exchanges, imitation within subsectors and normative pressure from industry associations and regulators on the quality of China’s listed FIs’ sustainability disclosures. Assessment of the robustness of regression results uses panel random-effects and generalized methods of moments estimation.

Findings

Financial sector corporate social responsibility (CSR) disclosure quality did not increase dramatically following issue of the “Guiding Opinions on Establishing a Green Finance System.” However, a convergence in quality is found over time. State ownership concentration and state links to dominant shareholders negatively impact the quality of financial sector sustainability disclosures, whereas stock exchange index listing requirements and industry association reporting guidance have positive influences.

Research limitations/implications

First, data availability limits the sample to listed financial firms with RKS quality scores. Thus, results may not be generalizable to the broader listed and unlisted financial sector. Second, this study only examines the influence of external forces based on institutional theory. However, internal institutional forces, such as corporate governance, may require examination. This study’s results indicate that coercive pressure, as represented by issue of the “Green Finance” policy, has not yet prompted the financial sector to improve reporting quality; however, normative pressure has had significant influence in influencing FIs’ CSR practices, with China’s banks potentially taking a leading role.

Originality/value

The financial sector has a lower direct environmental impact than traditional polluting industries and different operating and reporting structures, features often used to argue for its exclusion in prior studies. However, its indirect environmental impact via lending and investing activities is significant, suggesting evidence on the determinants of sustainability disclosure quality is required. This study uses evidence from China’s financial sector to reduce this gap in the literature.

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Meditari Accountancy Research, vol. 31 no. 5
Type: Research Article
ISSN: 2049-372X

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Article
Publication date: 6 March 2017

Jesús Claudio Pérez Gálvez, Mónica Torres-Naranjo, Tomas Lopez-Guzman and Mauricio Carvache Franco

The purpose of this paper is to analyse the attitude declared by the tourists towards the local gastronomy as a variable of tourist interest in a WHS destination. Gastronomic…

873

Abstract

Purpose

The purpose of this paper is to analyse the attitude declared by the tourists towards the local gastronomy as a variable of tourist interest in a WHS destination. Gastronomic tourism strengthens and consolidates the tourist destinations.

Design/methodology/approach

The methodology is based on a survey conducted on foreign travellers who visited the city of Quito. In total, 516 valid surveys of foreign tourists were conducted, using convenience sampling. As for the data analysis, a multivariate technique of grouping cases (K-mean clusters) was applied with the objective of analysing the similarity existing among those surveyed, taking as a reference variables that indicate greater or lesser interest in the local gastronomy.

Findings

The results show evidence on the existence of different attitudes towards gastronomy as a variable of interest in the choice of a tourist destination. There is a direct relationship between their attitude towards gastronomy and their expenditure.

Research limitations/implications

The principal limitation of this research is found in the time period in which the surveys were conducted.

Practical implications

The study allows the hotel/restaurant companies and tourism rooted in the city of Quito to know the importance of the local gastronomy as variables of interest for the foreign tourists as well as the segmentation carried out with regard to their attitudes.

Originality/value

Gastronomy is used as a source of inspiration in tourist destinations. This research reinforces this theme, taking on the study of food tourism in an important heritage destination, such as the city of Quito, in a geographic area, Latin America, characterised by a recognised gastronomy, but still little studied in the scientific literature.

Details

International Journal of Tourism Cities, vol. 3 no. 1
Type: Research Article
ISSN: 2056-5607

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