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Article
Publication date: 1 June 2023

Roman Egger

This study aims to understand how traveling Instagrammers should be characterized by bridging socio-psychological concepts with Instagram usage and travel typologies.

391

Abstract

Purpose

This study aims to understand how traveling Instagrammers should be characterized by bridging socio-psychological concepts with Instagram usage and travel typologies.

Design/methodology/approach

Using analysis of variance, differences between non-Instagrammers and passive and active users were identified with regard to their personality traits and human values; traveling Instagrammers and their travel types were characterized in more detail using k-means clustering, and, finally, posting behavior was examined using multiple regression.

Findings

The results demonstrate significant differences between the user groups in terms of their personality traits, their human values and their travel behavior. The multiple regressions provide deeper insights into tourists’ Instagram posting.

Research limitations/implications

This study was conducted on 1,100 German travelers, meaning that the results are only valid for this cultural context. All data were collected using an online panel and participants received incentives, and thus extrinsic rewards, instead of using merely intrinsic motivation to take part in the survey.

Originality/value

This study contributes to a better understanding of Instagram usage behavior when traveling and adds valuable insights to this field of research. At the same time, the results are relevant for tourism businesses wishing to optimize their communication and marketing strategies.

Details

Consumer Behavior in Tourism and Hospitality, vol. 18 no. 3
Type: Research Article
ISSN: 2752-6666

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Article
Publication date: 2 May 2019

Julia Beck, Mattia Rainoldi and Roman Egger

Emerging technologies, such as virtual reality (VR), have been influencing both the tourism supply side and tourists alike. The purpose of this study is to analyse VR research in…

9184

Abstract

Purpose

Emerging technologies, such as virtual reality (VR), have been influencing both the tourism supply side and tourists alike. The purpose of this study is to analyse VR research in tourism and to provide a comprehensive state-of-the-art review. As the technological connotation of the term VR has been changing and encompasses various VR systems with different capabilities, this paper aims to provide a systematic and structured overview. The overall objective of this paper is to contribute to a thorough understanding of VR research in tourism.

Design/methodology/approach

This paper comprehensively reviews and analyses existing literature on VR in tourism, published from 1994 to February 2018. Using a wide variety of sources, these papers were examined so as to give a state-of-the-art literature review and to deepen one’s understanding of the diverse applications of VR in a tourism context. This paper also presents a novel classification of different VR systems according to the level of immersion and depicts their respective technological capabilities.

Findings

The advent of new VR hardware necessitates a distinction for different VR systems applied in the tourism sector. Research conducted during the past three years has been focussing on the application of head-mounted displays, which reflects the temporal development of VR technology. Regardless of the VR system, most studies examine VR as a marketing tool for promotion and communication purposes during the pre-travel phase, focussing on behavioural aspects. Advances in technology will yield new opportunities and application possibilities for the tourism industry.

Originality/value

The key contribution of this paper lies in its structural approach, which differentiates between non-, semi- and fully immersive VR systems in tourism, as well as the proposition of respective definitions. The concluding part of the paper proposes practical implications for tourism businesses together with directions for future studies.

Details

Tourism Review, vol. 74 no. 3
Type: Research Article
ISSN: 1660-5373

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Article
Publication date: 14 October 2021

Roman Egger and Joanne Yu

Intrigued by the methodological challenges emerging from text complexity, the purpose of this study is to evaluate the effectiveness of different topic modelling algorithms based…

827

Abstract

Purpose

Intrigued by the methodological challenges emerging from text complexity, the purpose of this study is to evaluate the effectiveness of different topic modelling algorithms based on Instagram textual data.

Design/methodology/approach

By taking Instagram posts captioned with #darktourism as the study context, this research applies latent Dirichlet allocation (LDA), correlation explanation (CorEx), and non-negative matrix factorisation (NMF) to uncover tourist experiences.

Findings

CorEx outperforms LDA and NMF by classifying emerging dark sites and activities into 17 distinct topics. The results of LDA appear homogeneous and overlapping, whereas the extracted topics of NMF are not specific enough to gain deep insights.

Originality/value

This study assesses different topic modelling algorithms for knowledge extraction in the highly heterogeneous tourism industry. The findings unfold the complexity of analysing short-text social media data and strengthen the use of CorEx in analysing Instagram content.

研究目的

基于对文本复杂性的兴趣, 本研究以Instagram文本数据为基准, 旨在比较不同主题建模的算法的有效性。

研究方法

本研究以标有 #darktourism的Instagram帖子作为背景, 评估直观理解(LDA), 相关解释(CorEx)和非负矩阵分解(NMF)在分析与黑暗观光相关的帖子的实用性。

研究结果

CorEx分析出17个新兴的黑暗景点和活动, 亦胜过LDA和NMF。虽然LDA能探讨出较多的主题数, 但它们的内容几乎重复。同样的, 尽管NMF适用于短文本数据, 但它提取出主题相当笼统且不够具体。

原创性

透过将营销和数据科学学科相结合, 本研究为分析非结构化的文本奠定了基础, 并证实了CorEx在分析短文本社交媒体数据(如Instagram数据)中的效益。

Propósito

Intrigado por los desafíos metodológicos que surgen de la complejidad del texto, este estudio evalúa la efectividad de diferentes algoritmos de modelado de temas basados en datos textuales de Instagram.

Metodología

Al tomar publicaciones de Instagram con #darktourism como contexto de estudio, esta investigación aplica la asignación de Dirichlet latente (LDA), la explicación de correlación (CorEx) y la factorización matricial no negativa (NMF) para descubrir experiencias turísticas.

Resultados

CorEx supera a LDA y NMF al clasificar los sitios y actividades oscuros emergentes en 17 temas distintos. Los resultados de LDA son homogéneos y se superponen, mientras que los temas extraídos de NMF no son lo suficientemente específicos como para obtener conocimientos profundos.

Originalidad

Este estudio evalúa diferentes algoritmos de modelado de temas para la extracción de conocimiento en la industria del turismo. Los hallazgos revelan la complejidad de analizar datos de redes sociales de texto corto y fortalecen el uso de CorEx para analizar el contenido de Instagram.

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Article
Publication date: 29 July 2013

Roman Egger

Near field communication (NFC) is currently perceived to be one of the most promising technologies for the future and will most likely become the standard in mobile devices in the…

2439

Abstract

Purpose

Near field communication (NFC) is currently perceived to be one of the most promising technologies for the future and will most likely become the standard in mobile devices in the years to come. Due to the novel nature of this technology, the assessment of its importance for the tourism industry is still relatively unclear. The author is one of the first to focus on NFC in tourism, with the aim of introducing NFC technology and drafting first responses to the following questions: what benefit can NFC technology have for tourism and what functionalities can it trigger? What are the possible future applications in tourism and what challenges will tourism be faced with in this respect?

Design/methodology/approach

The potential of NFC for the tourism industry is outlined in an extensive literature research, as well as in the presentation and discussion of several pilot projects and case studies.

Findings

The paper provides an overview of NFC functionalities and presents a first insight into the range of application for this technology in the tourism industry. The NFC ecosystem is examined and operative and strategic effects for companies, as well as the impacts for tourists, are analysed.

Practical implications

NFC has a huge potential and offers a vast field of possible applications for the tourism industry. The technology must be seen, however, as an enabler that cannot solve problems from a supplier perspective, or increase convenience from a consumer perspective by itself. This paper helps to understand the complexity of NFC as a technology, the need for a common understanding and vision of its ecosystem, consistent business models which generate additional benefit, as well as the combination of market push-and-pull effects with regard to adoption and diffusion.

Social implications

Modern society is virtually inconceivable without mobile devices and the consequent use of mobile services. The multitude of technologies incorporated in the tiniest space has turned mobile phones, and smart phones in particular, into the Swiss knives of our times. NFC could change the way we interact, share, exchange and retrieve information.

Originality/value

Little research has so far been carried out on this topic and the author is one of the first to focus on NFC in tourism so far.

Details

Journal of Hospitality and Tourism Technology, vol. 4 no. 2
Type: Research Article
ISSN: 1757-9880

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Article
Publication date: 4 February 2019

Ander Garcia, Maria Teresa Linaza, Aitor Gutierrez and Endika Garcia

The purpose of this paper is twofold: to present gamified mobile experiences as valid tools for DMOs to enrich the experience of tourists, and to present the benefits provided to…

2246

Abstract

Purpose

The purpose of this paper is twofold: to present gamified mobile experiences as valid tools for DMOs to enrich the experience of tourists, and to present the benefits provided to DMOs by analytics tools integrated on gamified mobile experiences.

Design/methodology/approach

Staff from three DMOs have generated a gamified mobile experience using a custom authoring tool designed and developed to fulfil their requirements. This gamified experience has targeted families with children visiting Basque Country during off-peak season. The experience has been validated over a period of seven weeks within a pilot project promoted by the local tourist information offices of the DMOs. Data directly provided by tourists and data gathered from analytic tools integrated on the gamified mobile experience have been analysed to fulfil the research objectives presented on the paper.

Findings

Both DMOs and tourists can benefit from gamified mobile experiences. The integration of analytics tools to gain insights into the behaviour of tourists can be a relevant information source for DMOs.

Research limitations/implications

The pilot project has targeted a niche tourism market, families with children visiting Basque Country, and has been running during off-peak season. Further studies focusing on other tourist types and different tourism season and destination types will be required to strengthen the validation of the research objectives presented on this paper.

Practical implications

The paper promotes both the development of gamified mobile experiences and the inclusion of analytics tools for DMOs to obtain relevant information about tourists and the mobile experiences.

Originality/value

A gamified mobile experience is generated by DMOs, validated on the basis of experience of real tourists. The analytics tools inside the gamified mobile experience provide DMOs with relevant information.

Details

Tourism Review, vol. 74 no. 1
Type: Research Article
ISSN: 1660-5373

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Article
Publication date: 27 April 2023

Amit Kumar and Gaurav Agrawal

The aim of the study is to examine the role of crowdfunding in entrepreneurial development with the help of a systematic review of the literature and bibliometric analysis.

522

Abstract

Purpose

The aim of the study is to examine the role of crowdfunding in entrepreneurial development with the help of a systematic review of the literature and bibliometric analysis.

Design/methodology/approach

The present research employed bibliometric analysis to study collected data from the database. Using proper keywords, data was retrieved from Scopus. With the scaler and analytical method of bibliometric analysis, the research attempts to answer the following questions, including prominent journals, authors, keywords and cluster analysis based on keyword occurrence. The mapping/networking chart is created using the VOSviewer software.

Findings

The result of the study suggests that it is an attractive and emerging phenomenon for academicians. The most papers were published in 2021, Small Business Economics and California Management Review are the most prolific journals, while Vismara S is the most significant author with 4 publications and 488 citations. Short JC, School of Management, Royal Holland and USA collaborate most. Cluster analysis of the study will help the future researcher to broaden the existing literature utilising the distinct topics.

Research limitations/implications

This research aids entrepreneurs, academia, crowdfunding practitioners and policymakers in identifying application areas for crowdfunding. In conclusion, crowdfunding will enhance the entrepreneurial ecosystem.

Originality/value

This study elaborates the significance of crowdfunding in the development of entrepreneurship, using SLR and bibliometric analysis. The study findings identified crowdfunding's usage, applications and potential future research areas, as well as evaluated, reviewed and assessed their significance in entrepreneurial development. The theme-based cluster was determined based on the frequency of occurrence of the keywords.

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Article
Publication date: 17 January 2023

Jelena Mušanović, Jelena Dorčić and Maja Gregorić

The purpose of this study is to examine how hotel brands communicate on social media before and during the pandemic coronavirus disease 2019 (COVID-19) in relation to the tourism…

688

Abstract

Purpose

The purpose of this study is to examine how hotel brands communicate on social media before and during the pandemic coronavirus disease 2019 (COVID-19) in relation to the tourism season.

Design/methodology/approach

To gain insights into the communication of Italian hotel brands on social media, this study applies a qualitative methodology. Using the text mining technique, topic modelling was conducted on a sample of 5,032 posts from Italian 5-star hotel brands shared on the hotels' official Facebook pages.

Findings

The results show that hotel brands used essentially the same communication strategy in the tourism seasons before and after the pandemic outbreak, but with a particular focus on trust, safety and cordiality during the pandemic. Hotel brands focussed intensively on brand awareness, customer engagement and special activities that promote memorable and authentic experiences as well as luxury service quality.

Originality/value

This study contributes to the theoretical and empirical sense by bridging the concepts of tourism and hospitality, social media and corporate communication.

Details

Corporate Communications: An International Journal, vol. 28 no. 4
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 7 June 2018

Alessandra Marasco, Marcella De Martino, Fabio Magnotti and Alfonso Morvillo

The purpose of this study is to provide a synthesis of the state of research on collaborative innovation in tourism and hospitality. It presents a systematic review of the…

5671

Abstract

Purpose

The purpose of this study is to provide a synthesis of the state of research on collaborative innovation in tourism and hospitality. It presents a systematic review of the academic literature, and provides insights into the specific issues addressed by studies in this area.

Design/methodology/approach

A search of major research databases with multiple keywords was performed to identify relevant articles up to 2017. A total of 79 articles were identified and analyzed according to the following criteria: location of the study, perspective of analysis, methodology, level of analysis and specific themes addressed.

Findings

Based on a qualitative thematic analysis, five groups of articles were identified: cooperative behavior of innovating firms, co-creation, collaborative networks for innovation, knowledge transfer and innovation policies.

Research limitations/implications

This study contributes to making the current body of knowledge on collaborative innovation in tourism and hospitality more organized. The analysis of the different issues addressed by the literature could build the foundation for future research.

Originality/value

This study presents a comprehensive review of literature on collaborative innovation in tourism and hospitality. It can serve as a roadmap of literature for both academicians and practitioners, and help stimulate further interest.

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 6
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 1 June 2013

Bawa Chafe Abdullah and Wan Nor Azriyati Wan Abd Aziz

In 2000, Federal Ministry of the Federal Capital Territory (MFCT), Abuja launched a mass housing scheme (MHS) under the platform of a public-private partnership (PPP). This paper…

18

Abstract

In 2000, Federal Ministry of the Federal Capital Territory (MFCT), Abuja launched a mass housing scheme (MHS) under the platform of a public-private partnership (PPP). This paper reports an evaluation of this reform in order to understand the scheme's impact on the cohort of low-income group (LIG) in Abuja, Nigeria. The study explores the multiple data sources available, including literature and policy material and empirical evidence collected through structured and semi-structured questionnaires. The findings of the study suggest that the scheme did not significantly improve the housing status of LIG. The research suggests that the cohorts' history of exclusion in housing delivery in the Abuja deepened further due to partly an inadequate mortgage infrastructure to support their participation. Moreover, with poor scheme implementation, it is clear that the scheme strengthened the polarised position of the Abuja with respect to housing which runs counter to the stated policy objective to provide all Nigerians with decent and affordable housing. The paper concludes by showing the wider implication of the contemporary approach of the housing strategy in Abuja and Nigeria in general.

Details

Open House International, vol. 38 no. 2
Type: Research Article
ISSN: 0168-2601

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Article
Publication date: 27 April 2012

Ambika Zutshi, Andrew Creed, Amrik S. Sohal and Greg Wood

The paper aims to discuss the need to balance selflessness and self‐interest issues in outsourcing decisions. This discussion is timely given the tensions that currently exist…

2041

Abstract

Purpose

The paper aims to discuss the need to balance selflessness and self‐interest issues in outsourcing decisions. This discussion is timely given the tensions that currently exist between those who want off‐shore outsourcing to continue as a means for increasing international trade, and those who only want to conduct business on‐shore.

Design/methodology/approach

A conceptual approach has been taken in this paper in order to highlight key considerations for ethical decision‐making with respect to off‐shore outsourcing.

Findings

Considerations of selflessness and self‐interest are embedded in outsourcing decisions. It is recommended that a balance between making profits and fulfilling social responsibilities is required, ideally, at each stage of decision‐making. Hence, managers should think critically about the reasons behind off‐shore outsourcing decisions, the process of arriving at decisions, and the impact of their decisions on stakeholders.

Research limitations/implications

This is a conceptual paper and further empirical data to validate the stages of decision‐making framework are required.

Practical implications

Failure to take into account the selflessness and self‐interest outcomes of off‐shore outsourcing could potentially off‐set strategic gains by leading to negative media publicity for a company.

Social implications

Ethical considerations as part of outsourcing decisions should result in a transparent, fair and more humane working environment for both the host and the home country representatives involved in the process.

Originality/value

This paper presents an original framework of selflessness and self‐interest considerations when making off‐shore outsourcing decisions. Both Eastern and Western business perspectives have been incorporated as part of the decision‐making framework.

Details

European Business Review, vol. 24 no. 3
Type: Research Article
ISSN: 0955-534X

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