Kirti Dutta and Kamal Manaktola
With the growing use of the internet, online distribution is emerging a communication and distribution channel. This paper aims to explore the role of the internet as a tool for…
Abstract
Purpose
With the growing use of the internet, online distribution is emerging a communication and distribution channel. This paper aims to explore the role of the internet as a tool for sustainable tourism in India, especially as deployed by a large segment of three star and four star hotels in India. It discusses the practices currently employed by the mid‐segment hotels for the distribution of their services and seeks to delineate how they can use this as a tool for working towards sustainable growth.
Design/methodology/approach
The paper discusses how selected hotels in the National Capital Region (Delhi) are deploying online distribution. Their web sites have been assessed to evaluate how they fare in a generic search on the three major search agents currently being used in India: Yahoo, MSN and Google. The web sites are assessed as to whether they are likely to attract and provide enough information to potential tourists. Discussions with practitioners from the industry have also been incorporated to give more conclusive insights into how they practice the online distribution of their services.
Findings
The paper points at elements which should be incorporated while designing the web sites so as to effectively distribute their inventory and make it easily accessible to tourists looking for accommodation. This will reduce the intermediaries involved and, as this is paperless transaction, result in sustainable low‐cost economic growth.
Research limitations/implications
The paper provides an insight into what consumers have access to when they search for hotels via different search engines and whether or not this information is sufficient to precipitate a decision when choosing a particular hotel. If this can be managed effectively, customers can go online for all their bookings. This would yield cost savings for the organization and the customer, and in so doing, contribute to sustainable growth.
Practical implications
These findings are relevant to academics and practitioners as they offer an insight into online distribution channel management and communications with potential customers.
Originality/value
Relatively few studies have been conducted in the field of online distribution in the hospitality industry. This paper aims to assist hospitality operators in framing strategies to use the internet as a tool for sustainable tourism.
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A curious reaction to the Post‐War Policy Report of the Library Association is beginning to make itself articulate. Educationists, who are likely to be vocal in the matter, say…
Abstract
A curious reaction to the Post‐War Policy Report of the Library Association is beginning to make itself articulate. Educationists, who are likely to be vocal in the matter, say that the three principles on which it is based are not in sufficient agreement for practical use. The Library Association wants local autonomy, while interfering most drastically with the small towns which are the very foundation of such autonomy; it advocates the educational value of libraries but is emphatic that they must live separately from the official education organization; and they should have government grants but be absolved from government control. There is a symposium covering some of these points in the Spring, 1944, number of Library Review, where are brought to bear the views of Professor H. J. Laski, as a former chairman, Mr. Frederick Cowles, as representing a small town library, Mr. F. M. Gardner, from a rather larger one, Mr. Edward Green, the former librarian of Halifax, whose enthusiasm is as great as ever, and Mr. Alfred Ogilvie, who speaks for county libraries, from Lanarkshire. Most of the contributions are severely critical and all are worth study.
Kim-Shyan Fam, James E. Richard, Lisa S. McNeill, David S. Waller and Honghong Zhang
This paper explores how consumer psychographics impact responses to sales promotions (SPs), and specifically whether equity sensitivity (ES) moderates attitudes towards sales…
Abstract
Purpose
This paper explores how consumer psychographics impact responses to sales promotions (SPs), and specifically whether equity sensitivity (ES) moderates attitudes towards sales promotion in the retail purchase experience (PE).
Design/methodology/approach
The study examines data from a survey of 284 Hong Kong consumers, using a shopping mall-intercept method. Every third person walking past the researchers was asked to participate in the survey. After obtaining their permission, those agreeing to take part in the study were surveyed either inside or outside of the shopping complex. The face-to-face intercept surveying method also increases confidence in sample and response reliability.
Findings
The study finds that ES has a significant positive relationship with evaluations of the retail PE. Consumers identified as “Benevolents” were significantly more positive towards SPs and reported significantly higher satisfaction with the PE. In contrast, consumers identified as “Entitled” were less positive towards SP and less satisfied with the PE. In addition, noncash SPs significantly positively influenced Benevolents' PE.
Research limitations/implications
The current study extends and expands equity theory and ES research by applying these concepts to consumer SPs. The study is limited to an examination of common consumer purchases, across different product categories and SP types. While this allows us to examine the relationship between SP attitudes, ES and purchase satisfaction, future comparisons between individual sales promotion techniques (SPTs) and specific consumer profiles are recommended.
Practical implications
From a retail perspective, it is important to understand individual differences and what influences and motivates the consumers' retail PE. Retail managers are advised to track customer purchases and satisfaction levels linked to SPs as this would allow for the identification of which customers are more likely to fit the Entitled or Benevolent psychological profiles and predict their likely responses to SP offers.
Originality/value
To date, there has been little research on individual psychological differences between consumers when offered SPs at retail stores. The current study contributes to the marketing literature by extending the price fairness equity model to the retail PE, thereby addressing a prominent gap in the literature.
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Paulo Guedes, Richard J. Saw and Alan G. Waller
Modeling and decision support for Logistics Strategy Planning has evolved considerably from the 1960s to the 1990s. Today, Logistics Strategy Modeling is supported by a variety of…
Abstract
Modeling and decision support for Logistics Strategy Planning has evolved considerably from the 1960s to the 1990s. Today, Logistics Strategy Modeling is supported by a variety of techniques and computer systems. How each technique can be applied to logistics strategy studies is discussed and a new integrated modeling framework is proposed. The authors have been involved in the development of STRATOVISION, a Decision Support and Modeling System for Logistics Strategy Planning (known in Coopers & Lybrand as LSS‐Vision). Geographic information, object‐oriented philosophy and advanced visual interactive modeling capabilities allow the user to represent a strategic scenario and interact in an intuitive and friendly way. The system includes “what‐if” simulation, heuristics, optimization algorithms and analytic models, which provide visual feedback and interaction to analyst and decision maker.
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We issue a double Souvenir number of The Library World in connection with the Library Association Conference at Birmingham, in which we have pleasure in including a special…
Abstract
We issue a double Souvenir number of The Library World in connection with the Library Association Conference at Birmingham, in which we have pleasure in including a special article, “Libraries in Birmingham,” by Mr. Walter Powell, Chief Librarian of Birmingham Public Libraries. He has endeavoured to combine in it the subject of Special Library collections, and libraries other than the Municipal Libraries in the City. Another article entitled “Some Memories of Birmingham” is by Mr. Richard W. Mould, Chief Librarian and Curator of Southwark Public Libraries and Cuming Museum. We understand that a very full programme has been arranged for the Conference, and we have already published such details as are now available in our July number.
The Howard Shuttering Contractors case throws considerable light on the importance which the tribunals attach to warnings before dismissing an employee. In this case the tribunal…
Abstract
The Howard Shuttering Contractors case throws considerable light on the importance which the tribunals attach to warnings before dismissing an employee. In this case the tribunal took great pains to interpret the intention of the parties to the different site agreements, and it came to the conclusion that the agreed procedure was not followed. One other matter, which must be particularly noted by employers, is that where a final warning is required, this final warning must be “a warning”, and not the actual dismissal. So that where, for example, three warnings are to be given, the third must be a “warning”. It is after the employee has misconducted himself thereafter that the employer may dismiss.
C.J. Widgery, J. Waller and J. Phillips
April 8, 1974 Factory — Asbestos dust — Crocidolite — Demolition work including process of removal of lagging — No knowledge or reasonable grounds for supposing crocidolite…
Abstract
April 8, 1974 Factory — Asbestos dust — Crocidolite — Demolition work including process of removal of lagging — No knowledge or reasonable grounds for supposing crocidolite involved in lagging — Obligation to give advance notice of beginning of process — Obligation to provide approved respiratory protective equipment and protective clothing — Whether absolute — Asbestos Regulations, 1969 (S.I. 1969 No. 690), regs. 6(2), 8(1) (a) (b).
Robert B. Ellis and David S. Waller
The purpose of this paper is to analyse the early days of marketing education by observing the first “Marketing” subject in Australia, which was taught at the University of…
Abstract
Purpose
The purpose of this paper is to analyse the early days of marketing education by observing the first “Marketing” subject in Australia, which was taught at the University of Melbourne, and comparing elements of the early subject to the introductory Marketing subject of today.
Design/methodology/approach
The information used for this study was obtained from material in the University of Melbourne Archives, including calendar entries, subject descriptions, and university announcements, as well as from interviews and correspondence with various people including those in academic and administrative positions, and former students.
Findings
The origins of university-level marketing education in Australia can be seen to have been shaped by several influences, including: the external environment of the country at that time; the areas of interest of academic staff; the availability of teaching material – textbooks, academic articles, appropriate case studies, academic research papers, etc.; the academic staff and teaching materials from the USA; and the extent to which the supporting technology of marketing had changed.
Practical implications
By observing the development in marketing education over the years, from its beginnings in Australia at the University of Melbourne, this paper shows changes in the content which assists in the understanding of what has led to how marketing is taught in Australasian universities and colleges today.
Originality/value
Marketing education research usually focusses on what is happening at the moment, so the value of this study is that it is one of the few that looks at marketing education from a historical perspective.
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The collective interaction of disaffected pupils is often described as a counter‐school subculture or as an informal organization within the school. This paper reports the…
Abstract
The collective interaction of disaffected pupils is often described as a counter‐school subculture or as an informal organization within the school. This paper reports the findings of an Australian ethnography which indicate that such pupils are able not only to assert their own autonomy and to circumvent the institutional axis in which they operate, but are also able to influence what is perceived to be the formal structure of the school.