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Article
Publication date: 8 May 2017

Rahul Kumar and Pradip Kumar Bala

Collaborative filtering (CF), one of the most popular recommendation techniques, is based on the principle of word-of-mouth communication between other like-minded users. The…

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Abstract

Purpose

Collaborative filtering (CF), one of the most popular recommendation techniques, is based on the principle of word-of-mouth communication between other like-minded users. The process of identifying these like-minded or similar users remains crucial for a CF framework. Conventionally, a neighbor is the one among the similar users who has rated the item under consideration. To select neighbors by the existing practices, their similarity deteriorates as many similar users might not have rated the item under consideration. This paper aims to address the drawback in the existing CF method where “not-so-similar” or “weak” neighbors are selected.

Design/methodology/approach

The new approach proposed here selects neighbors only on the basis of highest similarity coefficient, irrespective of rating the item under consideration. Further, to predict missing ratings by some neighbors for the item under consideration, ordinal logistic regression based on item–item similarity is used here.

Findings

Experiments using the MovieLens (ml-100) data set prove the efficacy of the proposed approach on different performance evaluation metrics such as accuracy and classification metrics. Apart from higher prediction quality, coverage values are also at par with the literature.

Originality/value

This new approach gets its motivation from the principle of the CF method to rely on the opinion of the closest neighbors, which seems more meaningful than trusting “not-so-similar” or “weak” neighbors. The static nature of the neighborhood addresses the scalability issue of CF. Use of ordinal logistic regression as a prediction technique addresses the statistical inappropriateness of other linear models to make predictions for ordinal scale ratings data.

Details

Journal of Modelling in Management, vol. 12 no. 2
Type: Research Article
ISSN: 1746-5664

Keywords

Article
Publication date: 1 September 2011

Urmi Sengupta

Since 1991 with the advent of globalization and economic liberalisation, basic conceptual and discursive changes are taking place in housing sector in India. The new changes…

Abstract

Since 1991 with the advent of globalization and economic liberalisation, basic conceptual and discursive changes are taking place in housing sector in India. The new changes suggest how housing affordability, quality and lifestyles reality is shifting for various segments of the population. Such shift not only reflects structural patterns but also stimulates an ongoing transition process. The paper highlights a twin impetus that continue to shape the ongoing transition: expanding middle class and their wealth - a category with distinctive lifestyles, desires and habits and corresponding ‘market defining’ of affordable housing standards - to articulate function of housing as a conceptualization of social reality in modern India. The paper highlights the contradictions and paradoxes, and the manner in which the concept of affordability, quality and lifestyles are embedded in both discourse and practice in India. The housing ‘dream’ currently being packaged and fed through to the middle class population has an upper middle class bias and is set to alienate those at the lower end of the middle-and low-income population. In the context of growing agreement and inevitability of market provision of ‘affordable housing’, the unbridled ‘market-defining’ of housing quality and lifestyles must be checked.

Details

Open House International, vol. 36 no. 3
Type: Research Article
ISSN: 0168-2601

Keywords

Article
Publication date: 16 December 2019

Jun Wang, Rahul Rai and Jason N. Armstrong

This paper aims to clarify the relationship between mechanical behaviors and the underlying geometry of periodic cellular structures. Particularly, the answer to the following…

Abstract

Purpose

This paper aims to clarify the relationship between mechanical behaviors and the underlying geometry of periodic cellular structures. Particularly, the answer to the following research question is investigated: Can seemingly different geometries of the repeating unit cells of periodic cellular structure result in similar functional behaviors? The study aims to cluster the geometry-functional behavior relationship into different categories.

Design/methodology/approach

Specifically, the effects of the geometry on the compressive deformation (mechanical behavior) responses of multiple standardized cubic periodic cellular structures (CPCS) at macro scales are investigated through both physical tests and finite element simulations of three-dimensional (3D) printed samples. Additionally, these multiple CPCS can be further nested into the shell of 3D models of various mechanical domain parts to demonstrate the influence of their geometries in practical applications.

Findings

The paper provides insights into how different CPCS (geometrically different unit cells) influence their compressive deformation behaviors. It suggests a standardized strategy for comparing mechanical behaviors of different CPCS.

Originality/value

This paper is the first work in the research domain to investigate if seemingly different geometries of the underlying unit cell can result in similar mechanical behaviors. It also fulfills the need to infill and lattify real functional parts with geometrically complex unit cells. Existing work mainly focused on simple shapes such as basic trusses or cubes with spherical holes.

Details

Rapid Prototyping Journal, vol. 26 no. 3
Type: Research Article
ISSN: 1355-2546

Keywords

Article
Publication date: 21 December 2021

Laouni Djafri

This work can be used as a building block in other settings such as GPU, Map-Reduce, Spark or any other. Also, DDPML can be deployed on other distributed systems such as P2P…

451

Abstract

Purpose

This work can be used as a building block in other settings such as GPU, Map-Reduce, Spark or any other. Also, DDPML can be deployed on other distributed systems such as P2P networks, clusters, clouds computing or other technologies.

Design/methodology/approach

In the age of Big Data, all companies want to benefit from large amounts of data. These data can help them understand their internal and external environment and anticipate associated phenomena, as the data turn into knowledge that can be used for prediction later. Thus, this knowledge becomes a great asset in companies' hands. This is precisely the objective of data mining. But with the production of a large amount of data and knowledge at a faster pace, the authors are now talking about Big Data mining. For this reason, the authors’ proposed works mainly aim at solving the problem of volume, veracity, validity and velocity when classifying Big Data using distributed and parallel processing techniques. So, the problem that the authors are raising in this work is how the authors can make machine learning algorithms work in a distributed and parallel way at the same time without losing the accuracy of classification results. To solve this problem, the authors propose a system called Dynamic Distributed and Parallel Machine Learning (DDPML) algorithms. To build it, the authors divided their work into two parts. In the first, the authors propose a distributed architecture that is controlled by Map-Reduce algorithm which in turn depends on random sampling technique. So, the distributed architecture that the authors designed is specially directed to handle big data processing that operates in a coherent and efficient manner with the sampling strategy proposed in this work. This architecture also helps the authors to actually verify the classification results obtained using the representative learning base (RLB). In the second part, the authors have extracted the representative learning base by sampling at two levels using the stratified random sampling method. This sampling method is also applied to extract the shared learning base (SLB) and the partial learning base for the first level (PLBL1) and the partial learning base for the second level (PLBL2). The experimental results show the efficiency of our solution that the authors provided without significant loss of the classification results. Thus, in practical terms, the system DDPML is generally dedicated to big data mining processing, and works effectively in distributed systems with a simple structure, such as client-server networks.

Findings

The authors got very satisfactory classification results.

Originality/value

DDPML system is specially designed to smoothly handle big data mining classification.

Details

Data Technologies and Applications, vol. 56 no. 4
Type: Research Article
ISSN: 2514-9288

Keywords

Open Access
Article
Publication date: 12 June 2019

Bidit Lal Dey, Sharifah Alwi, Fred Yamoah, Stephanie Agyepongmaa Agyepong, Hatice Kizgin and Meera Sarma

While it is essential to further research the growing diversity in western metropolitan cities, little is currently known about how the members of various ethnic communities…

11181

Abstract

Purpose

While it is essential to further research the growing diversity in western metropolitan cities, little is currently known about how the members of various ethnic communities acculturate to multicultural societies. The purpose of this paper is to explore immigrants’ cosmopolitanism and acculturation strategies through an analysis of the food consumption behaviour of ethnic consumers in multicultural London.

Design/methodology/approach

The study was set within the socio-cultural context of London. A number of qualitative methods such as in-depth interviews, observation and photographs were used to assess consumers’ acculturation strategies in a multicultural environment and how that is influenced by consumer cosmopolitanism.

Findings

Ethnic consumers’ food consumption behaviour reflects their acculturation strategies, which can be classified into four groups: rebellion, rarefaction, resonance and refrainment. This classification demonstrates ethnic consumers’ multi-directional acculturation strategies, which are also determined by their level of cosmopolitanism.

Research limitations/implications

The taxonomy presented in this paper advances current acculturation scholarship by suggesting a multi-directional model for acculturation strategies as opposed to the existing uni-directional and bi-directional perspectives and explicates the role of consumer cosmopolitanism in consumer acculturation. The paper did not engage host communities and there is hence a need for future research on how and to what extent host communities are acculturated to the multicultural environment.

Practical implications

The findings have direct implications for the choice of standardisation vs adaptation as a marketing strategy within multicultural cities. Whilst the rebellion group are more likely to respond to standardisation, increasing adaptation of goods and service can ideally target members of the resistance and resonance groups and more fusion products should be exclusively earmarked for the resonance group.

Originality/value

The paper makes original contribution by introducing a multi-directional perspective to acculturation by delineating four-group taxonomy (rebellion, rarefaction, resonance and refrainment). This paper also presents a dynamic model that captures how consumer cosmopolitanism impinges upon the process and outcome of multi-directional acculturation strategies.

Details

International Marketing Review, vol. 36 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

Open Access
Article
Publication date: 19 October 2021

Prateek Kalia, Robin Kaushal, Meenu Singla and Jai Parkash

The purpose of this paper is to determine the role of service quality (SQ), trust and commitment to customer loyalty (CL) for telecom service users. Further, the moderating role…

11646

Abstract

Purpose

The purpose of this paper is to determine the role of service quality (SQ), trust and commitment to customer loyalty (CL) for telecom service users. Further, the moderating role of gender, marital status and connection type within the model was tested.

Design/methodology/approach

A measurement model was created based on valid 615 responses from Indian TSUs for SQ, trust, commitment and loyalty with the help of partial least squares structural equation modeling (PLS-SEM). Multi-group analysis (MGA) was conducted to understand the moderating effect of marital status, gender and connection type within the model.

Findings

The results suggest that, out of five dimensions of SQ, only responsiveness, assurance and empathy have a significant positive relationship with both commitment and trust. Tangibility has a significant positive relationship with trust only. Both commitment and trust have a significant impact on loyalty. It was noticed that both commitment and trust act as mediators between three SQ dimensions (assurance, empathy and responsiveness) and CL. MGA revealed that empathy and responsiveness positively induce trust in telecom users who are single. Whereas, assurance increases commitment toward telecom service providers in married users. Assurance and empathy significantly contribute toward commitment and trust, respectively, in male users as compared to females. Empathy was found important for postpaid users for trust-building, whereas trust was found to be more important for prepaid users to stay loyal to the service provider.

Originality/value

This article contributes toward understanding the role of SQ, trust and commitment to CL moderated by marital status, gender and connection type in an integrated model concerning telecom service.

Details

The TQM Journal, vol. 33 no. 7
Type: Research Article
ISSN: 1754-2731

Keywords

Article
Publication date: 4 July 2016

Srinath Jagannathan, Patturaja Selvaraj and Jerome Joseph

This paper aims to show that the experience of workers on the margins of international business is akin to the funeralesque. The funeralesque is understood as the appropriation of…

Abstract

Purpose

This paper aims to show that the experience of workers on the margins of international business is akin to the funeralesque. The funeralesque is understood as the appropriation of the value generated by workers across the production networks of international business.

Design/methodology/approach

Drawing from the engagement with crematorium workers, the narratives of workers are articulated, describing the insecurities and injustices experienced by them. The authors draw from six-month-long qualitative engagement with seven workers in a crematorium in Ahmedabad, India.

Findings

The experience of marginal subjects provides important insights into how international business, in conjunction with states, structures inequality for marginal subjects. Precariousness, social exclusion, low wages and subjectivities of humiliation are the experiences of marginal subjects. The reproduction of marginality in globalising cities is an important element of the funeralesque through which extraction and re-distribution of value across international networks is legitimised.

Practical implications

In understanding international business as the funeralesque, the authors demystify the power relations constituted by it. The authors provide a metaphor for dethroning the legitimacy of international business and indicate that its modern practices are similar to the practices of value appropriation that occur in a funeral.

Originality/value

The authors develop the metaphor of the funeralesque to gain insights into the experiences of workers on the margins of international business. The authors are, thus, able to theorise the underbelly of globalising cities in a poetic, subversive way.

Details

critical perspectives on international business, vol. 12 no. 3
Type: Research Article
ISSN: 1742-2043

Keywords

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