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The present study investigates the customers' behavioural intention to use voice-based artificial intelligence (AI) to find the appropriate hotels and resorts in an emerging nation. This study determines the influences of information quality, system quality, privacy, and novelty value on attitude and behavioural intention to use voice-based artificial intelligence to obtain the appropriate information and find the location of the hotels and resorts.

This study used a purposive sampling method for collecting data from the respondents, who are customers of the hotels and resorts in Bangladesh. A self-administered survey questionnaire was used to obtain responses from 378 respondents. After collecting the data, the reliability and validity of the constructs and hypotheses were tested via partial least squares structural equation modelling (PLS-SEM).

The findings of the study indicate that information quality, system quality, privacy and novelty value have a positive and significant impact on attitude and behavioural intention to use voice-based AI assistant services in an emerging nation. However, system quality does not significantly influence behavioural intention to use voice-based AI assistant but it has an indirect significant influence on behavioural intention through the mediation effect of attitude.

The study’s findings provide essential guidelines for practitioners to understand the impacts of information quality, system quality, privacy, and novelty value on attitude and behavioural intention to use voice-based artificial intelligence to find the appropriate hotels and resorts to meet customers' needs and expectations.

This study contributes to the existing literature on technology adoption by highlighting the interconnectedness of various factors influencing users' behavioural intentions. The study’s focus on an emerging nation provides a valuable theoretical contribution. It highlights that user perceptions and attitudes towards technology adoption may differ from those in developed nations due to unique contextual factors.

This paper aims to understand and identify the various barriers in adopting new telecom services in rural areas for improving the penetration and revenue of the telecom companies. These barriers are modeled to study their inter-relationships and prioritize them for strategizing appropriate management action plans.

Delphi technique has been used to form a consensus with the telecom managers working in rural areas to finalize the barriers. An integrated Interpretive Structural Modeling–Analytic Network Process (ISM–ANP) approach has been adopted to establish the complex relationships, cluster the relationships, to understand and prioritize the telecom service adoption barriers.

The major contribution of this research is imposing directions and dominance of various barriers to promote better adoption of new telecom-based mobile services in rural areas. The proposed integrated method can aid in decision making by providing more informative, accurate and a better choice than using either ISM or ANP in isolation.

The generalizabilty of these research findings is limited, as it was generated specific to rural telecom service adoption barriers in Indian context. Because decision-making problems are usually complex and ill-structured, every decision is based on the decision-maker’s expertise, preferences and biasness of the experts who showed their interest to participate in the research.

This paper forms the basis of identifying the reasons for poor adoption of telecom-based mobile services in rural India. This study would help the telecom companies and the managers to understand and develop strategies to target the rural audience by introducing action plans and innovative mobile services to overcome the identified barriers. By applying the proposed methodology, telecom companies can classify and prioritize their action plans as short-, medium- and long-term plans to systematically overcome the identified barriers.

This paper provides a base for understanding various factors that affect the adoption of telecom-based mobile services. It demonstrates the use of an innovative approach to develop an integrated model to understand the barriers.

This paper aims to analyze the Halal industry before, during and after the COVID-19 outbreak.

Qualitative content analysis derived from a narrative-type literature review – supported by expert opinions elicited from semi-structured interviews and transcripts from the keynotes of five prominent speakers at a Halal industry conference during the pandemic. The conference theme covered the Halal industry’s development and strategies before, during and after the COVID-19 outbreak.

There are opinions, concerns and actionable suggestions from the five prominent guests on how the Halal industry is faced with challenges but also new opportunities, with the potential to lead an agenda toward community and transparency.

The halal industry could survive the ravaging COVID-19 and still has the potential to be explored. Expectedly, it makes this occasion an assessment or benchmark to improve the Halal industry and lifestyle in the future and contributes to the betterment of the ummah and Muslim countries.

This study aims to explore whether and how leaders’ attributes, understanding of and attitude towards quality assurance (QA) shape their practices towards effective implementation of QA in universities.

Using qualitative case study, the data were collected from nine institutional leaders purposively selected from two universities. The data, collected through semi-structured interviews, were analysed using thematic analysis technique.

The findings revealed that personal attributes of leaders such as understanding of QA, attitude towards QA and practices shape leadership style either as transformational or compliance leader. The transformational leader implements QA procedures with the intention of bringing improvement in teaching learning and research quality. In contrast, the compliance leaders are primarily concerned with implementation of QA procedures merely to fulfil the requirements of an external regulatory body.

This study acknowledges that certain other factors (e.g. demographics, institutional policies or practices) might have an influence on leadership practices. Using the framework of this study, further quantitative and/or mixed methods research can expand by bringing more factors that can shape leadership practices.

The role of leadership is significant to the success of any university. A plethora of studies have reported various aspects of successful leadership in higher education (HE). However, in the changing nature of HE due to the emergence of formal QA, there is paucity of research that focusses on the role of leader’s attributes in the effective implementation of QA procedures.

The current investigation is concerned with the Soret effect along with chemical reaction and radiation on flow of an electrically conductive, viscous fluid through a perpendicular plate, which is porous with oscillatory suction. The aim of this study is to investigate the effects of first-order temperature and chemical reaction and the transverse magnetic field characteristics. The closed form of solutions are obtained using the governing equations for concentration, energy and momentum. The perturbation technique was applied to find the result for the velocity field, temperature profiles and concentration distributions. Furthermore, the impact of various nondimensional parameters on fluid flow variables on the temperature field, velocity field and concentration dispersal was analyzed and the results were depicted graphically. Moreover, the skin friction and the rate of mass transfer (local Sherwood number) were analyzed using tables. In this work, an unsteady 2D flow of a laminar, viscid (Newtonian), electrically conducting fluid across a semi-infinite perpendicular permeable plate under motion in its plane (x-axis) embedded in a constant permeable structure was investigated.

In this work, an unstable 2D flow of a laminar, viscid (Newtonian), electrically conducting fluid across a semi-limitless perpendicular permeable plate under motion in its plane (x-axis) embedded in a constant permeable structure was investigated. The medium is considered to be under a transverse magnetic field with concentrated buoyancy effects. Furthermore, it is considered that no voltage is supplied, which indicates that there is no electrical field. The fluid properties are considered to be uniform. The concentration of the imparting species is considered as C′w at the plate; the concentration of the specimens away from the wall, C′8, is considered to be limitlessly less. The first-order chemical reaction is considered to be seen in the flow. Due to the semi-limitless plane surface considerations, the flow parameters are the functions of y′ and the time t′ only. The oscillatory suction velocity of the fluid at the plate normal to it is v′; initially, the plate relocates with the oscillatory velocity u′, in the direction of x that is in its plane. The pressure gradient is toward the x-axis.

The analytical solutions were obtained using the above analytical method for a few values of the governing parameters, such as the magnetic parameter (M), the permeability parameter (K), Schmidt number (Sc), chemical reaction parameter (Kr), Grashoff number for the concentration (Gm), Radiation parameter (N), Prandtl number (Pr), Chemical reaction parameter (Kr), Grashof number for heat transfer (Gr) and Heat source parameter (s). The influence of M, K, Sc, Kr, Gm, N, Pr, Kr, Gr and s on the fluid velocity, temperature and the concentration over the semi-infinite porous plate was obtained. Furthermore, the numerical computation was carried out using MATLAB.

In this chapter, the analysis of a free convective flow of a viscid compact, electrically conductive fluid was discussed during its flow through a plate in permeable condition with oscillatory suction with first-order temperature and chemical reaction and the transverse magnetic field. The problem formulation and the results were discussed. The following chapter explain the Soret effect of mass transfer and radiation with heat source on magnetohydrodynamics oscillatory viscoelastic fluid in a channel filled with porous medium.