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This paper examines whether public sector reforms in a developing country is consistent with the principles of new public management (NPM). It examines whether Indonesian public sector reforms from the late 1990s to 2015, specifically the adoption of accrual accounting, are motivated by NPM philosophy. Reviewing and analysing Government regulations and reports, the study finds that the reforms are an attempt to implement NPM, specifically in relation to five financial management aspects (i.e. market-oriented, budgeting, performance management, financial reporting and auditing systems). However, the reforms are inconsistent with the NPM philosophy of efficiency and effectiveness in public service provisions. By requiring the use of the existing system, the reforms actually created inefficiency. This research is novel in investigating the gap between 'ideal concepts' and examining practices in an emerging country context.

The purpose of this article is to chronicle the publication events in the 1980s and 1990s that framed the development of the series of controversies in marketing that are known as the “philosophy debates”.

The article uses a participant’s retrospective approach.

The article finds that seven publication events are key to understanding marketing’s philosophy debates. The seven are the publication of the “little green book” by Grid, Inc. in 1976; the philosophy of science panel discussion held at the Winter American Marketing Association Educators’ Conference in 1982; the special issue of the Journal of Marketing on marketing theory in 1983; three articles on the “critical relativist perspective” by the Journal of Consumer Research in 1986 and 1988; the “blue book” by South-Western in 1991; a trilogy of articles on truth, positivism and objectivity in the Journal of Marketing and the Journal of Consumer Research in 1990-1993; and an article on “rethinking marketing” in the European Journal of Marketing in 1994.

Chronicling the key publication events enables readers to understand what the debates were about and provides readers a starting point for further investigating the issues in the debates.

This study aims to enhance knowledge on marketing strategies to increase repeat visitors. Furthermore, the authors suggest using appropriate destination information tailored to first-time visitors and repeat visitors as social capital.

This study compares the differences in satisfaction between first-time foreign tourists and those repeat visiting. The authors apply a theoretical framework based on optimal distinctiveness theory (ODT) and consumer knowledge to determine which actions maximize the satisfaction of each group. Then, the relationships among assimilation desire, differentiation desire and satisfaction are quantitatively analyzed.

The results show the difference in the relationship between assimilation and travel satisfaction for first-time visitors and repeat visitors. First-time visitors are satisfied with popular sightseeing spots with higher assimilation level, whereas repeat visitors are satisfied with moderately unpopular sightseeing spots with lower assimilation level. The results clarify that information reflecting only the popularity of destinations is significantly effective for first-time visitors, but unsuitable for repeat visitors. Therefore, it would be possible to propose to repeat visitors a combination of “moderately differentiated” destinations.

The first contribution is that on the basis of Brewer (1991), the quantitative analysis confirmed that the social identity of an individual changes from assimilation to differentiation with the accumulation of experience until the optimal point is found. The second contribution is that we combined several fields such as ODT (Brewer, 1991), familiarity (Alba and Hutchinson, 1987), trial/repeat behavior (Iyengar et al., 2015) and reference groups (Peter & Olson, 2010). The third contribution is that the authors proposed marketing strategies on the basis of the empirical analysis to increase the number of inbound tourists.

Global counterfeiting is escalating despite resistance by many parties. We identify three groups of stakeholders who have vested interests in either resisting or promoting counterfeiting. Among resistors to counterfeiting are national governments, international policymakers, and corporate intellectual property owners; among promoters are the counterfeiters themselves and many consumers. We argue that current supply‐side resistance approaches alone are inadequate; attention is also needed to resisting consumer promoters on the demand‐side of the market. Drawing from a review of the literature, we develop a new analytical framework which depicts complex interfaces between IP owners and consumers. A second framework presents actionable marketing strategies targeted to different consumer segments.

Although ethics are frequently debated within the social marketing literature, there has been very little empirical study of deliberate ethical transgressions in promoting a good cause. The current study therefore aims to contribute by examining public reaction to the Fakegate scandal involving a climate scientist’s use of ethically questionable tactics in the “selling” of the anthropogenic global warming (AGW) cause.

Content analysis catalogues the Fakegate justifications and criticisms used by eight UK and US print media editorials and 1,010 associated reader comments.

Among the argument classification categories, the most common Fakegate justifications rely on a utilitarian “greater good” ethics perspective, while the most frequent criticisms rely on a normative “violation of rules” ethics perspective. AGW believers represent nearly all the scandal justifiers, while AGW skeptics and a substantial minority of AGW believers represent the critics.

Content material is limited to only the Fakegate case and people with enough interest to contribute a relevant comment, although the expressed viewpoints may be more widely representative because they are generally consistent with findings from the AGW public opinion polls.

This study provides an understanding of the ethical dilemma that social marketers face when assigned a “difficult-to-sell” good cause. The findings of the widespread public skepticism toward the AGW cause suggest that social marketers should resist the temptation of using ethically questionable tactics in such difficult cases. Unfortunately, honest and effective AGW “selling” may be impossible until current technology and policy tradeoffs are reduced.

The purpose of this paper is to serve as an introduction to the usefulness of means‐end chain (MEC) theory and analysis for branding in health tourism.

An online survey was conducted within the transnational EU‐project Alpshealthcomp and with two of the largest public health insurances in Germany. Research design is based on hard laddering according to Walker and Olson. MEC items were derived from Rokeach and from Hiesel and from results of a consumer survey (n=1.607) for Alpine health and wellness tourism.

Several research questions are proposed regarding consumer association structures for health tourism using principal component analysis, cluster analysis and t‐test contrast of hypothesis. Personal values have proven to be most valuable for establishing brand associations. Here an identifiable and describable common structure exists for Alpine health tourism. With increasing product experience, consumers concentrate on viewer values closely linked to their personality. If product experience is low, consumers depend on a multitude of values.

The proportion of female participants in the sample is very high. A more balanced sample and analysis for gender differences could be valuable. Also it should be tried to replicate findings for other types of intangible services.

The identified value structure can be addressed in brand communication and could complement the concept of brand personality. When shifting emphasis in staging and communicating values according to product experience, tourism managers can establish a stable and strong brand. Behavioral branding can be a useful tool in this context.

Branding started to expand into the tourism industry only recently. Specific research work on branding in health tourism is scarce. To the best of the authors' knowledge, there exists no article in which MEC analysis was applied in order to analyze possible carrier of brand associations in health tourism. This work aims to bridge the gap.

Survey of period infinite element developments The first infinite elements for periodic wave problems, as stated in Part 1, were developed by Bettess and Zienkiewicz, the earliest publication being in 1975. These applications were of ‘decay function’ type elements and were used in surface waves on water problems. This was soon followed by an application by Saini et al., to dam‐reservoir interaction, where the waves are pressure waves in the water in the reservoir. In this case both the solid displacements and the fluid pressures are complex valued. In 1980 to 1983 Medina and co‐workers and Chow and Smith successfully used quite different methods to develop infinite elements for elastic waves. Zienkiewicz et al. published the details of the first mapped wave infinite element formulation, which they went on to program, and to use to generate results for surface wave problems. In 1982 Aggarwal et al. used infinite elements in fluid‐structure interaction problems, in this case plates vibrating in an unbounded fluid. In 1983 Corzani used infinite elements for electric wave problems. This period also saw the first infinite element applications in acoustics, by Astley and Eversman, and their development of the ‘wave envelope’ concept. Kagawa applied periodic infinite wave elements to Helmholtz equation in electromagnetic applications. Pos used infinite elements to model wave diffraction by breakwaters and gave comparisons with laboratory photogrammetric measurements of waves. Good agreement was obtained. Huang also used infinite elements for surface wave diffraction problems. Davies and Rahman used infinite elements to model wave guide behaviour. Moriya developed a new type of infinite element for Helmholtz problem. In 1986 Yamabuchi et al. developed another infinite element for unbounded Helmholtz problems. Rajapalakse et al. produced an infinite element for elastodynamics, in which some of the integrations are carried out analytically, and which is said to model correctly both body and Rayleigh waves. Imai et al. gave further applications of infinite elements to wave diffraction, fluid‐structure interaction and wave force calculations for breakwaters, offshore platforms and a floating rectangular caisson. Pantic et al. used infinite elements in wave guide computations. In 1986 Cao et al. applied infinite elements to dynamic interaction of soil and pile. The infinite element is said to be ‘semi‐analytical’. Goransson and Davidsson used a mapped wave infinite element in some three dimensional acoustic problems, in 1987. They incorporated the infinite elements into the ASKA code. A novel application of wave infinite elements to photolithography simulation for semiconductor device fabrication was given by Matsuzawa et al. They obtained ‘reasonably good’ agreement with observed photoresist profiles. Häggblad and Nordgren used infinite elements in a dynamic analysis of non‐linear soil‐structure interaction, with plastic soil elements. In 1989 Lau and Ji published a new type of 3‐D infinite element for wave diffraction problems. They gave good results for problems of waves diffracted by a cylinder and various three dimensional structures.

The relative importance of country of origin, product warranty, and retail store image on consumers′ product quality perception, overall attitude toward the product, and purchase intentions is investigated. A 2x2x2 full factorial design with two levels (high and low) of country of origin, warranty and retail store image is utilised. ANOVA results show that country of origin and warranty cues have significant impacts on the three dependent measures. The interaction effects of all three independent variables are significant for the quality perception and overall attitude towards the product but are not significant for the purchase intentions. In addition excellent warranty terms combined with store reputation has a greater impact on the dependent variables than the country‐of‐origin cue. Managerial implications of the research findings are discussed.

The purpose of this paper is to explore the different segments of consumers in the Islamic financial services industry (IFSI) and their relationship with product/brand positioning for Islamic financial services (IFS).

In‐depth interviews were conducted with individuals in managerial positions among the key market players in the IFSI to explore the segmentation of consumers and their buying motives.

Four segments of IFS consumers emerged, namely, Religious conviction group; Religious conviction and economic rationality group; Ethical observant group; and Economic rationality group. These segmentation groups were appropriately categorized through a psychographic (value)‐based approach.

The empirical findings of this study pave the way for embarking on promising and relevant future research, which is needed to substantiate and enrich the academic understanding and managerial practice of linking market segmentation and brand positioning for IFS in the global market. Future research should focus on analysing these issues from the perspective of consumers of IFS to identify the purchase trend.

The study provides empirical evidence of the bases or initial dimensions of consumer segmentation for IFS. The findings are useful in guiding the management of institutions offering IFS in making decisions relating to the marketing communication and promotion strategy as well as product and brand positioning strategy.

For both academia and the IFSI, this study provides useful knowledge in strategically using market segmentation to position IFS in the global market.

Situational involvement (SI) and enduring involvement (EI) are important predictors of spectator sports tourist behaviours. For this study, onsite and web surveys were utilised to help understand how SI and EI levels, with both event and destination, may vary according to the primary and secondary trip purpose of a spectator sports tourist. Results revealed differences between the two groups only within certain aspects of SI and EI with the destination.