Alfonso Morvillo, Alessandra Marasco, Marcella De Martino and Alice H.Y. Hon
Mehmet Ali Köseoglu, Alfonso Morvillo, Mehmet Altin, Marcella De Martino and Fevzi Okumus
This study aims to critically review competitive intelligence (CI) research and offer suggestions for future research in the hospitality and tourism (HT) field.
Abstract
Purpose
This study aims to critically review competitive intelligence (CI) research and offer suggestions for future research in the hospitality and tourism (HT) field.
Design/methodology/approach
The study reviews and synthetizes current CI research in the HT field.
Findings
The study findings suggest that CI research in HT is at an embryonic level, as researchers have not used the same terminology on what CI is, how CI is implemented and what should be included in the CI framework. Hence, researchers should address the link between operation and CI practices. Also, new studies discussing business espionage and ethics in CI practices are needed because the related studies are rare.
Practical implications
The study offers specific theoretical and practical implications for CI research.
Originality/value
This study provides a perspective on future developments of CI research in the HT field.
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Alessandra Marasco, Marcella De Martino, Alfonso Morvillo and Cihan Cobanoglu
Marcella De Martino, Valentina Apicerni and Antonia Gravagnuolo
This paper aims to critically analyse the circular economy (CE) models adopted in hospitality and tourism to tackle societal challenges in the current Anthropocene era, exploring…
Abstract
Purpose
This paper aims to critically analyse the circular economy (CE) models adopted in hospitality and tourism to tackle societal challenges in the current Anthropocene era, exploring the driving values and sustainability approaches.
Design/methodology/approach
A systematic literature review was carried out with an increasing level of analysis to delve more in-depth into the ability of the CE models to respond to current societal challenges. The review involved a stepwise analysis, starting with a thematic analysis of 151 papers to create a conceptual structure map of circular hospitality and tourism literature. Based on originality and representativeness, 22 papers were selected and analysed according to Hoffman and Jennings’ (2018; 2021) institutional approach to sustainability, which entails specific archetypes to address the Anthropocene society: market rules, technology fix and cultural re-enlightening.
Findings
The hospitality and tourism industry has made progress towards implementing CE models. However, CE models in market role and technology fix archetypes may fail to address the current challenges of the Anthropocene era. New culture-led approaches within the cultural re-enlightening archetype, such as the regenerative land practices, a-growth and place-making, and circular society, can foster a more radical shift towards strong sustainability.
Research limitations/implications
The paper highlights the urgent need for a cultural shift towards radical and strong sustainability, identifying future research directions. Policymakers have a crucial role in shaping sustainability practices consistent with an ecological culture centred on acknowledging planetary boundaries.
Originality/value
Despite the increasing interest in CE models, it is still debated how the hospitality and tourism industry can continue to thrive while avoiding harmful impacts on the environment and local communities. The study critically reflects on the current contribution of CE models towards strong sustainability in hospitality and tourism.
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Marcella De Martino and Fabio Magnotti
The purpose of this paper is to analyze the innovation capacity of small and medium enterprises (SMEs) and micro enterprises through a theoretical framework that addresses the…
Abstract
Purpose
The purpose of this paper is to analyze the innovation capacity of small and medium enterprises (SMEs) and micro enterprises through a theoretical framework that addresses the influence of some internal and external resources – derived from the literature review – on the development of innovation activities and on innovative firm’s results.
Design/methodology/approach
Based on a structured questionnaire, the empirical survey has involved 122 SMEs and micro enterprises of the most representative agrifood supply chains in the Campania region: dairy, wine, pasta and olive oil. The data have been then elaborated through the cluster analysis technique in order to explore any meaningful patterns that may exist in terms of the innovation capacity.
Findings
This study shows the existence of three clusters/innovation modes: collaborative innovators (CIs), non-collaborative innovators (NCIs), and non-innovators (NIs). Even though CIs represent 16.2 percent of the sample, this cluster shows an increased or stable revenue during 2011-2013 in comparison to the other two clusters.
Research limitations/implications
This study provides a static view in comparison to the longitudinal analysis which could have provided a more dynamic view of the innovation capacity of agrifood SMEs and micro enterprises.
Originality/value
This is the first quantitative study focusing on the factors related to the innovation capacity of agrifood firms in the Campania Region. The study specifically analyses the innovation capacity of SMEs and micro enterprises. Moreover, it offers a comprehensive analysis of internal and external drivers to innovation.
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Alessandra Marasco, Marcella De Martino, Fabio Magnotti and Alfonso Morvillo
The purpose of this study is to provide a synthesis of the state of research on collaborative innovation in tourism and hospitality. It presents a systematic review of the…
Abstract
Purpose
The purpose of this study is to provide a synthesis of the state of research on collaborative innovation in tourism and hospitality. It presents a systematic review of the academic literature, and provides insights into the specific issues addressed by studies in this area.
Design/methodology/approach
A search of major research databases with multiple keywords was performed to identify relevant articles up to 2017. A total of 79 articles were identified and analyzed according to the following criteria: location of the study, perspective of analysis, methodology, level of analysis and specific themes addressed.
Findings
Based on a qualitative thematic analysis, five groups of articles were identified: cooperative behavior of innovating firms, co-creation, collaborative networks for innovation, knowledge transfer and innovation policies.
Research limitations/implications
This study contributes to making the current body of knowledge on collaborative innovation in tourism and hospitality more organized. The analysis of the different issues addressed by the literature could build the foundation for future research.
Originality/value
This study presents a comprehensive review of literature on collaborative innovation in tourism and hospitality. It can serve as a roadmap of literature for both academicians and practitioners, and help stimulate further interest.
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Marcella De Martino, Alfonso Morvillo and Giuseppe Giordano
Zongshui Wang, Wei Liu, Zhuo Sun and Hong Zhao
Building on social media and destination brand-related literature, this study aims to explore World Heritage Sites’ (WHSs) brand diffusion and formation process from long-term and…
Abstract
Purpose
Building on social media and destination brand-related literature, this study aims to explore World Heritage Sites’ (WHSs) brand diffusion and formation process from long-term and short-term perspectives, which includes brand diffusion, user-generated content (UGC), opinion leaders and brand events’ impact.
Design/methodology/approach
This study uses a mixed-method including text mining, keyword analysis and social network analysis to explore the brand formation process of four popular WHSs in Beijing, namely, the Palace Museum, Great Wall, Summer Palace and Temple of Heaven and more than 10,000,000 users’ data on Sina Weibo has been implemented to uncover the underlying social media branding mechanism.
Findings
The results show that the number of postings keeps in a stable range in most months, but, in general, there are no common rules for changing trends among the four WHSs; long-term high-frequency keywords related to history and culture account for a higher percentage; different kinds of accounts have varying impacts on information diffusion, in which media accounts lead to a bigger influence. However, more followers do not necessarily mean more interactions and most of the interaction ratio is much lower than 0.01000; brand events facilitate brand dissemination and have an impact on the creation of UGC.
Practical implications
This study is valuable for destination marketers to deeper understand brand diffusion and formation and provides valuable insights for developing effective destination marketing strategies.
Originality/value
Unlike previous studies that only concern a few parts of destination brand formation via social media (e.g. brand diffusion, brand events or opinion leaders’ impact), this study takes a more comprehensive perspective by systematically analyzing the brand formation process of WHSs on social media. By considering both long-term diffusion and short-term representative events, this study provides a more holistic understanding of the branding mechanism.
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The purpose of this paper is to investigate the relationship between the success of the 50 EURO STOXX companies as measured by the earnings before taxes (EBT) and the percentage…
Abstract
Purpose
The purpose of this paper is to investigate the relationship between the success of the 50 EURO STOXX companies as measured by the earnings before taxes (EBT) and the percentage of female members on their supervisory boards.
Design/methodology/approach
The paper relies on data extracted from the annual reports of the 50 EURO STOXX companies in 2015 and from financial websites.
Findings
The paper provides the existence of a weak correlation between companies’ performance as measured by EBT and the percentage of women on supervisory boards.
Research limitations/implications
This study has two main limitations: first, a single key performance indicator was used to measure firms’ success; and second, the study offers insights related only to the year 2015. The analysis could be extended over a larger time span while some other variables could be considered in a more holistic approach.
Practical implications
The paper raises awareness that there is much to be done with regard to the presence of women on boards, and readers, investors and business owners gain an insight on the business environment and women active on European corporate boards.
Originality/value
By concentrating on the companies of the EURO STOXX 50 Index, the study offers a good image of the European business environment.