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Article
Publication date: 17 September 2019

Hoa Thi Hoang, Feng Wang, Quang Van Ngo and Man Chen

The purpose of this paper is to examine the effects of social media-based brand community (SMBBC) markers on customer-based brand equity (CBBE). Moreover, this research evaluates…

1891

Abstract

Purpose

The purpose of this paper is to examine the effects of social media-based brand community (SMBBC) markers on customer-based brand equity (CBBE). Moreover, this research evaluates the mediating effect of brand community commitment and the moderating effect of customer gender.

Design/methodology/approach

This research collected data from a questionnaire survey with participants who are members of the Xiaomi Community in Vietnam on Facebook (XCVF). Finally, 512 valid and usable questionnaires were tested by applying the structural equation modeling approach.

Findings

On the basis of social identity theory, results showed that three components of brand community markers significantly affect two aspects of CBBE. Moreover, brand community commitment plays a mediating role in the relationship of shared consciousness, ritual and traditions, and CBBE. In addition, the influence of SMBBC on CBBE is stronger for women than for men.

Research limitations/implications

The sample selected is limited to only members of XCVF, so the results may have an inadequate view in comparison with other brand communities. This research can eliminate other important variables that can contribute to this relationship.

Originality/value

This research is among the first studies that have focused on the importance of SMBBC markers on CBBE, the mediating role of brand community commitment and the moderating effect of customer gender.

Details

Marketing Intelligence & Planning, vol. 38 no. 3
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 23 March 2021

Feng Wang, Rong Cao, Siting Wu and Man Chen

The aim of the study was to investigate the differential effects of interpersonal relationships across functions on product and service innovation, and to examine the moderating…

Abstract

Purpose

The aim of the study was to investigate the differential effects of interpersonal relationships across functions on product and service innovation, and to examine the moderating role of market competition.

Design/methodology/approach

This study was based on a survey of senior and middle managers from 149 pharmaceutical firms in China.

Findings

Interpersonal relationships between employees across functions (IR-E) have a stronger impact on product innovation than do interpersonal relationships between managers across functions (IR-M), but IR-M have a stronger impact on service innovation. Market competition strengthens the effects of IR-M on both product and service innovation, but it attenuates the effect of IR-E on service innovation.

Originality/value

Although the effects of interpersonal relationships across functions are crucial to cross-functional interactions, these effects have received little attention in the literature. By identifying the potential “backfiring” effect of dual-level interpersonal relationships, this study contributes to knowledge of cross-functional relationships. It also deepens understanding of the relationship between cross-functional relationships and organizational innovation, especially in the service setting.

Details

Marketing Intelligence & Planning, vol. 39 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 13 December 2021

Xueting Zhang, Tanya (Ya) Tang, Man Chen and Feng Wang

This research explores whether, when and why employee identity salience influences content sharing of employee's friends in social networks and further investigates two moderating…

Abstract

Purpose

This research explores whether, when and why employee identity salience influences content sharing of employee's friends in social networks and further investigates two moderating conditions of network overlap and deal content.

Design/methodology/approach

In Study 1, the authors analyzed a field data related to 20,715 users on the largest social network platform in China. In Studies 2 and 3, the authors verified the findings of Study 1 and tested the underlying mechanism with two experiments.

Findings

The results showed that employee identity salience could increase sharing likelihood of content receiver, especially when the employee had higher network overlap with receiver. However, when the content contained deal-related information, the receiver was less likely to share this content from employee with salient identity. The authors also found that perceived information credibility acted as a mediator in above relationships.

Originality/value

This research is the first to test the effects of employee identity salience on content sharing by considering both content type and network characteristics. The authors also provide insights into the mediating role of information credibility, which enriches the content sharing and social network literature.

Details

Marketing Intelligence & Planning, vol. 40 no. 1
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 12 March 2020

Feng Wang, Xinyan Li and Man Chen

The aim of this study is to investigate the differential effects of pure and creative imitation on customer equity and the moderating roles of market contingency (i.e. competition…

Abstract

Purpose

The aim of this study is to investigate the differential effects of pure and creative imitation on customer equity and the moderating roles of market contingency (i.e. competition intensity) and institutional contingency (i.e. enforcement inefficiency).

Design/methodology/approach

A lab experiment with 181 subjects and a survey of both senior and middle managers from 149 pharmaceutical firms in China were conducted.

Findings

Pure imitation decreases customer equity, but creative imitation increases it. Competition intensity attenuates the negative effect of pure imitation and the positive effect of creative imitation, whereas enforcement inefficiency only attenuates the negative effect of pure imitation.

Practical implications

The findings have significant implications for managers seeking to implement product imitation strategies in emerging economies. They can help managers understand the effects of two kinds of imitation strategies on customer equity. Furthermore, this shows that product imitation strategies should be aligned with various market and institutional contingencies to achieve better performance.

Originality/value

The authors distinguished between pure and creative imitation. Whereas previous studies have investigated the effects of pure and creative imitation on financial and market performance, the focus was on their differential effects on customer equity and the moderating roles of environmental contingencies at the market and institutional levels.

Details

Marketing Intelligence & Planning, vol. 38 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 24 October 2020

Man Chen, Tanya (Ya) Tang, Siting Wu and Feng Wang

Although coopetition has been studied for decades, most prior studies shed light on interfirm coopetition across firms instead of intrafirm coopetition across functional…

1107

Abstract

Purpose

Although coopetition has been studied for decades, most prior studies shed light on interfirm coopetition across firms instead of intrafirm coopetition across functional departments within a firm. To fill the research gaps, this study aims to investigate the differential effects of cross-functional coopetition on both product and service innovations and the moderating roles of environmental turbulence.

Design/methodology/approach

This study surveyed both senior and middle managers from 149 pharmaceutical firms in China.

Findings

This study discovers the opposite relationships of cross-functional coopetition on product and service innovations such that cross-functional coopetition enhances product innovation but hurts service innovation. Furthermore, market turbulence attenuates the positive effect on product innovation but strengthens the negative effect on service innovation. However, technological turbulence attenuates the negative impact of cross-functional coopetition on service innovation.

Originality/value

The effects of cross-functional coopetition have been ignored in the innovation literature. By identifying the double-edged sword of cross-functional coopetition, this study contributes to the literature by providing new insights into the differential effects of cross-functional coopetition on product and service innovations.

Details

Journal of Business & Industrial Marketing, vol. 36 no. 2
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 28 November 2018

Man Chen, Yong Zhong, Zhendong Li and Jin Wu

This paper aims to investigate a novel shape from focus (SFF) algorithm based on maximum correntropy Kalman filtering (SFF-MCKF) for solving the problem that traditional SFF…

Abstract

Purpose

This paper aims to investigate a novel shape from focus (SFF) algorithm based on maximum correntropy Kalman filtering (SFF-MCKF) for solving the problem that traditional SFF methods are weak in de-noising and spatial continuity.

Design/methodology/approach

To be specific, it was first assumed that the predicted depth of next pixel is equal to the depth of the current pixel according to spatial continuity. Besides, the observing data are derived from the estimation of traditional SFF and the corresponding covariance of noise is adaptively calculated by the entropy along the optical axis. Finally, to enhance robustness, we systematically conduct MCKF iteratively in four transfer directions that are 0°, 90°, 45° and −45°, respectively.

Findings

The experimental results indicate that the robustness of SFF-MCKF facing noises as well as the spatial continuity is better than that of the existing representative ones.

Research limitations/implications

As the proposed method is aimed at precision objects, high demand is for experimental device. Unstable device unregister the source images, which is unfavorable for observing data.

Originality/value

SFF-MCKF can be applied to many precision object measurements without significant drifts, such as the surface reconstruction of metal objects and electronic components. Besides, the computation cost is low, and SFF-MCKF has a wide range of real-time industrial applications.

Details

Sensor Review, vol. 39 no. 3
Type: Research Article
ISSN: 0260-2288

Keywords

Article
Publication date: 10 July 2023

Qian Wang, Biao Ma, Liang Yu, Man Chen, Guoyu Wang and Liangjie Zheng

This paper aims to explore the influence of applied pressure on the tribological properties of the friction component in a wet multi-disc clutch during the running-in process.

Abstract

Purpose

This paper aims to explore the influence of applied pressure on the tribological properties of the friction component in a wet multi-disc clutch during the running-in process.

Design/methodology/approach

The running-in evolutionary was explored in terms of global friction performance. The variation of friction torque and mean COF of the initial 300 engagement cycles was obtained by full-scale tests. Finally, an optical microscope was used to detect the wear characteristics of friction surfaces.

Findings

The applied pressure showed a significant influence on the tribological behaviors of wet clutches during the running-in process. The mean COF decreased and then increases with the increase of the applied pressure. A higher applied pressure contributed to more asperity summits being sheared, thus resulting in a smoother surface. Considering a suitable wore performance, properly applied pressure is necessary.

Originality/value

The results provide theoretical guidance for selecting the optimal applied pressure in the running-in of wet clutches.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/ILT-08-2022-0256/

Details

Industrial Lubrication and Tribology, vol. 75 no. 6
Type: Research Article
ISSN: 0036-8792

Keywords

Article
Publication date: 18 October 2019

Man Chen, Xiaomin Han, Xinguo Zhang and Feng Wang

The motion picture industry is a cultural and creative industry. Unlike its US counterpart, the Chinese motion picture industry is still developing. Therefore, learning from the…

Abstract

Purpose

The motion picture industry is a cultural and creative industry. Unlike its US counterpart, the Chinese motion picture industry is still developing. Therefore, learning from the US market, the purpose of this paper is to analyze the business model of Chinese movies from the perspective of new product diffusion.

Design/methodology/approach

Based on 66 movies released in the US and 21 movies released in China, this paper first compares the diffusion curves of Chinese and US movies through the movie life cycle and box office trends. Next, it analyzes the moviegoing behaviors of Chinese and US audiences based on the innovation and imitation coefficients in the Bass model. Finally, it compares the attention to information of Chinese and US audiences from the perspective of interpersonal word-of-mouth (WOM).

Findings

In the USA, a movie’s highest weekly box office is usually in its opening week, followed by a weekly decline in revenue; in China, there is no difference in box office performance between the first two weeks, but a weekly decline in revenue similarly follows. US audiences pay more attention to advertisements for movies than WOM recommendations, while Chinese people pay more attention to WOM recommendations. Neither the Chinese nor the US market differs in the volume of WOM between the first week before release and the opening week, and these two weeks are the most active period of WOM in both markets.

Practical implications

During the production phase for Chinese movies, we should satisfy opinion leaders’ needs. During the distribution phase, we should not only focus on market spending before the movie’s release, but also increase market spending in the opening week. During the theater release phase, we should stimulate WOM communication between moviegoers and thereby attract many more opinion seekers.

Originality/value

Few studies have investigated the Chinese motion picture industry from the perspective of new products. This paper compares and analyzes the diffusion of Chinese and US movies using the Bass model of new product diffusion, providing systematic theoretical guidelines for the commercial operation of the Chinese motion picture industry.

Details

Journal of Contemporary Marketing Science, vol. 2 no. 3
Type: Research Article
ISSN: 2516-7480

Keywords

Article
Publication date: 6 August 2019

Liang Yu, Biao Ma, Man Chen, He Yan Li and Jikai Liu

This paper aims to study and compare the friction stability of wet paper-based clutches with regard to the radial grooves (RG) and waffle grooves (WG).

Abstract

Purpose

This paper aims to study and compare the friction stability of wet paper-based clutches with regard to the radial grooves (RG) and waffle grooves (WG).

Design/methodology/approach

This paper presents an experimental study of a wet clutch concerning the effect of groove patterns on the friction torque and surface temperature. The friction stabilities of RG and WG are investigated with the applied pressure, rotating speed and automatic transmission fluid (ATF) temperature taken into consideration.

Findings

The friction torque and surface temperature of WG are larger than those of RG under the same operating condition. The friction torque difference between RG and WG grows with the increase of applied pressure and narrows with the increase of ATF temperature. Additionally, their temperature difference expands via increasing the rotating speed and ATF temperature or reducing the applied pressure; in this way, not only the variable coefficient difference between RG and WG can be narrowed, but also the friction stability of the clutch can be improved dramatically.

Originality/value

This paper explains the thermodynamic differences between RG and WG; moreover, it is verified experimentally that WG has a better friction stability than RG.

Details

Industrial Lubrication and Tribology, vol. 72 no. 4
Type: Research Article
ISSN: 0036-8792

Keywords

Article
Publication date: 11 July 2019

Biao Ma, Liang Yu, Man Chen, He Yan Li and Liang Jie Zheng

This paper aims to investigate the thermal characteristics of the clutch hydraulic system under various oil flow conditions. Increasing the oil flow is one of the most important…

Abstract

Purpose

This paper aims to investigate the thermal characteristics of the clutch hydraulic system under various oil flow conditions. Increasing the oil flow is one of the most important approaches to reduce the clutch temperature. However, the effect of the oil flow on the clutch temperature remains to be explored.

Design/methodology/approach

The thermal resistance network model and the lumped parameter method are used to study the thermal characteristics of the clutch hydraulic system. The predicted temperature variations of the clutch and the oil are compared with experimental data.

Findings

Results demonstrate that the larger the friction power is, the higher the temperatures of the clutch and the oil are. However, the temperature growth rates of the clutch and oil present different trends: the former decreases gradually and the latter increases constantly. Additionally, increasing the oil flow within a certain range gives rise to the decrease of clutch temperature and the increase of oil temperature; nevertheless, their variation trends are gradually weakening. When the oil flow is large enough, it brings a slight effect on the clutch temperature rise.

Originality/value

This paper extends the knowledge into the oil flow supply of the clutch hydraulic system. The conclusions can provide a theoretical guidance for the oil management of the transmission system. Additionally, the thermal resistance network model is also effective and efficient for other hydraulic equipment to predict the temperature variation.

Details

Industrial Lubrication and Tribology, vol. 71 no. 6
Type: Research Article
ISSN: 0036-8792

Keywords

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