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This study aims to examine how characteristics of an online review and a consumer reading the review influence the probability that the consumer will assess the review as authentic (real) or inauthentic (fake). This study further examines the specific factors that increase or decrease a consumer’s ability to detect a review’s authenticity and reasons a consumer makes these authenticity assessments.

Hypothesized relationships were tested using an online experiment of over 400 respondents who collectively provided 3,224 authenticity assessments along with 3,181 written self-report reasons for assessing a review as authentic or inauthentic.

The findings indicate that specific combinations of factors including review valence, length, readability, type of content and consumer personality traits and demographics lead to systematic bias in assessing review authenticity. Using qualitative analysis, this paper provided further insight into why consumers are deceived.

This research showed there are important differences in the way the authenticity assessment process works for positive versus negative reviews and identified factors that can make a fake review hard to spot or a real review hard to believe.

This research has implications for both consumers and businesses by emphasizing areas of vulnerability for fake information and providing guidance for how to design review systems for improved veracity.

This research is one of the few works that explicates how people assess information authenticity and their consequent assessment accuracy in the context of online reviews.

The purpose of this paper is to develop a nuanced understanding of premium customers’ intent to adopt an interactive electronic channel (IEC) and the moderating role of social capital on perceived relative advantage (RA) in adoption.

Study findings are based on a field survey that investigates the launching of an IEC by a leading international bank in Hong Kong.

Among social capital dimensions, cognitive capital significantly weakens the relationship between efficacy of information acquisition and IEC adoption, while relational capital enhances the relationship between trust and adoption.

This paper provides a theoretical lens based on social capital theory for evaluating the moderating effects of social capital on the relationship between RA and IEC adoption by premium customers in the banking industry.

Findings provide insights for the practice of banks when trying to deliver financial services via an IEC to the premium customer segment.

This research extends the channel choice theory to the context of banking channel adoption of premium customers; provides a better understanding of the IEC and its adoption in the more complex setting of financial consultation services; and offers insights for a better understanding of fragmented findings on the relationships between adoption intention and its antecedents in response to calls for studies on contingent factors.

This paper reviews the strategic responses of successful local Chinese banks (LCBs) in the changeable Hong Kong banking sector over the past decades. Given the mixed outlook of the industry resulting from the handover of sovereignty, financial internationalization, and regional and domestic economic developments, this paper also discusses the benefits of using strategic alliance as a means for LCBs to meet current and future challenges. Based on case reviews, the paper demonstrates the values of strategic management concepts for small banks to cope with an externally oriented and politically uncertain operating environment.

Analyses the strategic marketing practices of the six major banking groups in Hong Kong. Details significant differences. Attributes these to the regulatory constraint which confines banks coming late to the wholesaling business. Wider application of marketing is still limited to the well‐established banks with a large retailing customer base. Hong Kong banking is generally perceived as a favourable location for exploring Asian businesses. Suggests that, in order to strengthen further the status of Hong Kong as an international financial and banking centre, a stable political environment and effective cost control programme are indispensable.

Case competitions are growing in popularity, in part because they are believed to build the skills and employment opportunities that higher education institutions are struggling to provide. We add to the nascent research on case competitions and answer calls for more exploration of career-related aspects of case competitions by exploring their employability benefits and opportunities.

We use extant research and experiential learning theory to identify four key benefits and their interrelationships. These are tested using survey data of 212 international case competition students.

We confirm four dominant benefits of learning through feedback, broadened horizons, the development of skills and enhanced employment opportunities, and confirm the interrelationship between them. Importantly, we demonstrate the critical role that feedback plays in the development of skills and broadened horizons.

The findings confirm that HIEs should encourage students to participate in extracurriculars, and in particular, case competitions. The implications provide guidance on how to structure extracurricular and case competition activities to maximize skill development and employment opportunities. Insights are also relevant to coach training.

Prior work has focused on individual benefits and largely ignored the critical role of feedback. We build and test hypotheses on benefit interrelationships and validate the impact of feedback. We thereby extend experiential learning and research on the employability benefits of case competitions and extracurricular activities in general. Our insights are relevant to maximizing the value of extracurriculars and maximizing the value of case training and competitions, in particular to achieve employability advantages.

In the 21st century, libraries are experiencing a significant decline in users due to shifting reading habits and the impact of technology, necessitating library transformation and a heightened emphasis on library marketing. Special libraries, in particular, rely heavily on patrons for survival, often due to their private ownership and limited resources. This paper aims to discuss the aforementioned objectives.

This paper examines the Taste Library, a special library in Hong Kong, and analyzes its current practices based on an interview with its founder, website content, and social media presence. The 7Ps Marketing Mix model is employed to assess the strengths and weaknesses of the library's current market position.

The Taste Library's existing practices exhibit limitations in attracting young patrons. To address this issue, we propose marketing strategies focused on enhancing social network presence, offering digitized content, and engaging in school outreach.

By concentrating on youth marketing, this study offers valuable insights for special libraries in developing strategic plans for transitioning and maintaining sustainability.

Few studies concentrate on marketing small special libraries, particularly in the East, within today's digitized economy.

Reports a survey on the banking behaviour of 300 college students in Hong Kong which confirms several findings from Western countries. These include: limited banking demand of students; popularity of split banking in account ownership; price‐consciousness of students; and importance of locational convenience and on‐campus promotion. Argues that in order to turn this segment into a lucrative one, bankers need to adopt a long‐term perspective and place more emphasis on service quality and promoting the concept of “one‐stop banking”.

UV Excimer laser treatment can be used to produce a modification of surface morphology on polymer. The interaction produces the characteristic ripple/roll like structures and changes in physical and chemical properties. Possible textile application of this non-contacting physical technique on polyester microfibre fabric was systematically studied. Two commercially available high temperature dyes of red and blue were used in this study and results revealed that dyeing rate of both dyes on polyester increased remarkably after laser treatment.

Wool fabrics were treated with plasma under the influence of different plasma gases were assessed by Scanning Electron Microscopy (SEM), X-ray Photoelectron Spectroscopy (XPS) and Fourier Transform Infrared Spectroscopy with Attenuated Total Internal Reflectance mode analysis (FTIR-ATR). Experimental results showed clearly that the surface feature and chemical compositions of LTP treated wool were varied much dependable on the nature of plasma gas used and the variations were finally discussed.

Fifty-five metameric sample pairs were prepared using computer-predicted recipes from six different colour centres using cotton knit fabric. The colour difference of each sample pairs was measured using a datacolour Elrepho 2000 under the reference illuminant D6s, and test illuminant A and TL84. The colour difference of a sample pair under a specific illuminant is formed from three different components i.e. lightness, chroma and a* b* difference. Metameric colour difference should be attributed to the CIELAB a* b* difference and to a less extend of chroma difference but not to the lightness L* difference under the test illuminants.