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The acceleration of globalization is causing global trade transactions to become increasingly frequent, which leads to the internationalized design of consumer products. However, due to cultural differences, the user experience in different parts of the world with the same product may be different. In addition, the user experience is not static, but changes over the different usage stages for a product since the role of our senses may vary and different emotions may be elicited. Therefore, the purpose of this paper is to explore how the interaction between the user and the product influences cross-cultural sensory modalities and emotional responses to products.

Due to the fact that drinking tea can provide dynamic feedback of users’ sensory experiences including all five senses, two kinds of tea products from two considerably different cultures (China and the Netherlands) were chosen for the study. The experiment was conducted in five stages corresponding to different levels of interaction with two tea products. Measurements for both Chinese and Dutch participants were conducted by means of collecting subjective data for sensory modalities and emotions related to product experiences throughout the five stages.

Results showed that tea experience tends to be dynamic between the two different countries over different usage periods, including sensory modalities and the emotional responses.

The findings and design & market implications can be applied to optimize the design or market of international tea products or consumer products in other categories. They will be helpful for the international marketing of tea, especially for those who are interested in breaking into the Chinese tea market and those who are interested in promoting Chinese tea in new markets. In addition, the authors’ methods to evaluate the dynamics of the importance of sensory modalities and emotions could be used to test the user experience in the product lifecycle to help develop a successful international product.

The findings and the linked design implications could be important not only for a theoretical understanding of cross-cultural sensory and emotional feedback from a product experience, but also for the optimization of product design for the international market.

The purpose of this study is to explore how gender influences peer assessment in team-building activities in China.

A nine-player Werewolf game was adopted to conduct the experiment. Nine abilities were defined to evaluate players’ performances. Before the game, players filled out a self-assessment questionnaire (five-point Likert scale). After the game, players evaluated other game members’ performances using the same questionnaire. Data were analyzed using linear regression.

The results showed that gender bias clearly existed in team-building activities, with men more likely to receive better peer assessment than women. In addition, when women presented themselves as actively as men did, they received less favorable evaluations than men, whereas their failures were more likely to be exaggerated.

This study may help build harmonious teams for gender equality, and we give practical suggestions respectively from the perspective of female employees, their managers, and their companies.

Given the importance of team-building activities in teamwork, fair evaluations of team-building performances are essential. However, gender influences on peer assessment in team-building activities in China remain unclear. This study adds new and important knowledge to research on gender bias in teams.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Results showed men were more likely to receive positive peer assessments than women. Even when women presented themselves as “actively” as men, they received less favorable evaluations. The results also showed women’s failures were more likely to be exaggerated.

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The purpose of this paper is to synthesize a new kind of conductive grease which possesses a prominent conductive capacity and good tribological properties.

A two-step method was used to prepare complex lithium-based grease. Ketjen black (KB), acetylene black (AB) and carbon black (CB) were characterized by transmission electron microscope and used as lubricant additives to prepare conductive greases. Conductive capacity was evaluated by a conductivity meter, a surface volume resistivity meter and a circuit resistance meter. Tribological properties were investigated by a reciprocating friction and wear tester (MFT-R4000). The worn surfaces were analyzed by a scanning electron microscope, Raman spectroscopy, energy-dispersive X-ray spectroscopy and X-ray photoelectron spectroscope.

The conductive grease prepared with KB has a prominent conductive capacity at room temperature, 100°C and 150°C. Further, this conductive grease also possesses better tribological properties than AB and KB greases. When the concentration of KB is 1.8 Wt.%, the coefficient of friction and wear width reduced by 11 and 14 per cent, respectively.

This work is a new application of nanometer KB as a lubricant additive in grease, which provides a direction for preparing conductive grease. The conductivity and tribology experiments have been carried out though the variation of experiment conductions.