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In this farm‐to‐fork trial, genetically engineered (GE) Bt sweet‐corn and Bt potatoes were grown side‐by‐side with conventional varieties in the 2000 growing season at a farm and market in Hillsburgh, Ontario, Canada. The Bt sweet‐corn required no insecticides. From an economic perspective, only the first planting had pest pressure high enough to warrant the higher seed cost of the GE variety. The sweet‐corn harvested throughout the trial was segregated and labeled, and direct consumer evaluation of purchasing preferences was conducted. Overall, the Bt sweet‐corn outsold the conventional sweet‐corn by a margin of 680 dozen (or 8,160 cobs) to 452.5 dozen (or 5,430 cobs). A limited number of intercept interviews were conducted after consumers made their purchasing decision. The majority of consumers interviewed said they were more concerned about pesticides than genetic engineering; however, taste and quality also had a strong influence on purchasing decisions.

The purpose of this paper is to express a general review on how best in the present time can one market genetically modified (GM) foods in the face of the controversial arguments faced globally. Despite the importance of marketing, many organizations though they understand its worth, fail to find radical strategic solutions for the problems encountered by their products. In fact most of them find that disclosing GM ingredients will prohibit consumers from buying their products, whilst, the few GM foods that were proactively marketed indicated the potential of effective marketing and successful product placement.

To be able to market GM foods, an understanding of customer value and problems customers envisage is discussed. The paper attempts to provide a general global perspective on consumer’s views about these issues and with the help of a conceptual model it attempts to identify some of the problems related with marketing GM foods.

The findings indicate that these products would have to be repositioned as being seen as less risky and more beneficial to consumers in the light that they can be scientifically proven.

This research is innovative in the sense it demonstrates an understanding of how to provide customer value for not only consumers who are the ultimate end users but also provides an insight to a broader audience such as manufacturers, agriculturalists and marketing professionals as to what are some of the contributing factors that consumers look for to make an informed choice.

This paper examines nationalism as a driver of political risk and how it can lead to supply chain disruptions for foreign multinational enterprises (MNEs).

Conceptual research based on a review of the literature on nationalism and supply chain risk management.

This research unveils how economic nationalism could engender supply chain disruptions via discriminatory practices toward all foreign MNEs and how national animosity may generate additional risks for the MNEs of nations in conflict with one another. These discriminatory practices include an array of host government and grassroots actions targeting foreign MNEs. While economic nationalism and national animosity emanate from within a host country, they may stimulate geopolitical crises outside the host country and thereby affect the international supply chains of foreign MNEs.

This research lays the foundation for analytical and empirical researchers to integrate key elements of nationalism into their studies and recommends propositions and datasets to study these notions.

This study shows the implications that nationalist drivers of supply chain disruptions have for foreign MNEs and thus can help managers to proactively mitigate such disruptions.

This study reveals the importance of integrating notions of national identity and national history in supply chain research, since they play a key role in the emergence of policies and events responsible for supply chain disruptions.

Many countries have held back from planting genetically modified (GM) food crops due to perceived negative reaction in export and domestic markets. Three lines of research have tested the reality of this fear.

In‐depth interviews were conducted in European countries with key companies and organisations in the European food sector. Supermarket intercepts were used to ascertain purchasing intent for products from countries that do or do not produce GM crops. A purchasing experiment was conducted, where cherries labelled as GM, organic or conventional were on sale in a roadside stall.

Food distribution channel members expressed concern about possibility of contamination or mix‐up between GM and non‐GM food. However, presence of GM crops in a country does not cause negative perception of food in general from that country. Approximately 30 per cent of consumers in the purchasing experiment proved willing to purchase GM cherries when there was a defined consumer benefit – either lower price or spray‐free.

Countries that have not yet planted GM food crops need to be cautious about possible negative impacts on channel member perceptions of non‐GM versions of the same crop from the same country. However, planting GM crops does not appear likely to damage the overall reputation of a food‐supplying country. GM applications in non‐food areas seem unlikely to damage perceptions of country image in relation to supply of food products from that country.

Provides useful information for those planning to plant GM food crops.

Given that the increased marketing of genetically modified (GM) food products and the attitudes of the public have a strong impact on the progress of this emerging gene technology, this study aims to shed light on the antecedents relating to the extent of both the adoption and the purchase intention of GM foods.

This work is done from an integrated research framework based on the Attitude Model and the Theory of Planned Behavior (TPB) by using structural equation modeling (SEM) analysis.

The results support the use of the construct “attitude toward GM foods” as a bridge to connect the Attitude Model and the Behavioral Intention Model so as to establish an integrated research framework and to shed light on how consumers form their attitudes and make purchase intentions toward GM foods.

GM food marketers should make special efforts to convince the public that this new emerging technology as applied to food production will provide more benefits than ever before, with the consequence that consumers will hold a more positive attitude toward GM foods that leads to their purchase intentions.

This study pioneers in building an integrated research framework to understand how consumers form their attitudes and make purchase intentions toward GM foods.

The purpose of this paper is to explore the possibility of designing training sessions on the basis of a dramatic structure and inclusion of contextual narrative for facilitating transfer of learning. The role of stimulating curiosity in this process has also been scanned under the lens of neurobiological insights.

The paper theoretically develops a framework through an integrative literature review to examine the prospect of enhanced learner engagement through structure, narrative and some interdisciplinary theories, namely, the gap theory of curiosity and the peak end theory.

A contextual story-based training method designed on the basis of a dramatic plot structure can leverage on the learners’ emotions for engaging learning sessions and retention of content. Such design offers potential to improvise and strengthen the overall training module design and delivery mechanism. The outcome is seen through enhanced peak moments of curiosity and satisfaction, thus enriching the overall training–learning process.

The study is theory based and non-empirical which does not give it a ground to make generalised statements and conclusions. This factor, however, paves the way for future research in the allied areas such as empirical testing of the framework by identifying and testing the variables and other contextual and causal factors.

The suggested framework has practical implications for Learning and Development managers as well as academies. The conceptual framework provided in this work can lend some unique insights towards strengthening the training–learning process.

Although the concept of using stories for training is not new, this study contributes by proposing a new theoretical framework that examines together the elements of sound dramatic structure and a story-based training method. Such a design, conceived by taking into account an understanding of the working mind, can influence the overall experience of achieving positive training–learning results.

The purpose of this study is to investigate genetically modified food labeling effects on dietary restrained consumers’ perception and purchase intention based upon various labels and food type – whole versus processed.

A 2 (food type: whole vs processed) × 2 (product label: genetically modified organism [GMO] vs nongenetically modified organism [non-GMO]) research design was used in two steps. In the first step, the authors distributed 1,000 surveys, of which 858 surveys were used, and in the second step, the authors distributed 1,000 surveys and were able to use 891 surveys.

Results show that respondents with higher levels of dietary restraint have higher levels of perceived healthfulness. In addition, respondents with higher perceived healthfulness levels have a higher level of purchase intention for whole/GMO products, whole/non-GMO products, processed/GMO products and processed/non-GMO products. Moreover, the results show that individuals have higher purchase intention for whole/non-GMO than the whole/GMO products, whole/GMO than the processed/non-GMO products and processed/non-GMO than the processed/GMO products.

A future longitudinal study with assigned tracking numbers is suggested. Given that four different blocks were randomized, comparing data among individual participants would be interesting, as the ability to compare responses would be feasible among the four separate blocks.

The results of this study may assist the government in policy development, food manufacturers in labeling techniques used and consumers by increasing transparency and information availability.