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“Kidfluencer” is a relatively new term and refers to where young people actively exert influence on lifestyle and consumer behaviour through the use of social media. This study focused on capturing the complexities of this phenomenon, and issues of concern for policymakers that subsequently occur.

The study used semi-structured interviews to capture the retrospective experiences of ten young people as “kidfluencers” on the social media platforms, Facebook, Instagram, TikTok and YouTube.

The findings identified several issues associated with being a kidfluencer, such as affecting individuals’ work-life balance, their education, how safe they felt online and physically, how they maintained friendships, pressure to increase their profile and their mental health well-being. Overall, the study suggests that kidfluencing has specific negative effects on kidfluencers and their childhood experiences, which should be of concern to policy makers.

All participants were above the age of eighteen. Therefore, their contributions reflect upon their past, rather than speaking about their recent experiences, which can lead to retrospective bias. The sample size is small, reflecting the difficulties in accessing this sensitive area for study.

The study provides support for the decision taken in France to introduce legislation that protects kidfluencers, which may suggest a need for legislation in other countries.

The study is relevant in the context of the new law adopted by the French National Assembly in 2020 to provide a legal framework for the activities of child influencers on a range of online platforms. To date, France is the only country where such laws have been enacted. So far, there has been no specific evaluation of this law, and very little research on welfare issues experienced by kidfluencers themselves, making this study timely.

The purpose of this paper is to assess state-of-the-art techniques for quantifying flow distortion in the inlets of turbofan engines, particularly with respect to the prospects for future flight applications.

To adequately characterize the flow fields of complex aircraft inlet distortions, the author has incorporated laser velocimetry techniques, namely, stereoscopic particle image velocimetry (PIV) and Doppler velocimetry based on filtered Rayleigh scattering (FRS), into inlet distortion studies.

Overall, the results and experience indicate that the pathway for integration of FRS technologies into flight systems is clearer and more robust than that of PIV.

While always a concern, the topic of inlet distortion has grown in importance as contemporary airframe designers seek extremely compact and highly integrated inlets. This research offers a means for gaining new understanding of the in situ aerodynamic phenomena involved with complex inlet distortion.

This paper presents unique applications of turbofan inlet velocimetry methods while providing an original assessment of technological challenges involved with progressing advanced velocimetry techniques for flight measurements.

The authors of this paper examine the role of the guidebook as a symbol and the implications of symbols in relation to tourist behaviors. The objective of the researchers is to determine if guidebooks act as a symbol for group identity within the backpacker community.

The researchers conducted ten in‐depth interviews in a Halifax youth hostel in Nova Scotia to collect data for analysis. The data obtained in this study is analyzed through a thematic analysis that involved grouping background information with the data that related to each criterion for a symbol.

From the analysis of information obtained from the eight respondents, guidebooks accomplish three functions equivalent to the three criteria of symbols: facilitating communication, providing the basis for attitude development and acceptable modes of behavior, and facilitating collaboration and conformity of the group.

There are several limitations to this study that includes sample size, location, and time restrictions. Consequently, generalization of results beyond the specifics of this sample is limited.

The subculture of backpackers is able to survive because the social interaction within the backpacker community preserves and develops the meaning of symbols. An examination into the symbolic meanings held by backpackers provides implications in predicting backpacker behaviors and destination marketing.

The paper aims to increase the understanding of reputational-risk management by examining company responses to potentially reputation-damaging incidents.

Incidents with potential for damaging Starbucks Corporation’s reputation were described and summarized as were the company’s responses to those incidents.

It was observed that the complexity of resolving a reputation-damaging incident was inversely related to its closeness to the company’s core business. Also, the longevity of incidents suggests the persistent influence of past events.

Limitations are that findings are not generalizable beyond this case study and that the bulk of the information collected pertained to one of the five incidents examined. Potential hypotheses for future research are suggested.

Findings provide reference points and a context for managers responding to reputation-damaging incidents.

The paper illustrates how reputation-damaging incidents can be complex and difficult to resolve the more removed they are from the company’s core business.

Creativity has been positioned as a critical workplace competence, especially in societies in which conditions are rapidly changing. The fact that traditional educational processes oppress creativity is theoretically important. The purpose of the present paper is to theoretically map the process of teacher-directed learning and how the process oppresses creativity.

A theoretical paper in which a conclusion is drawn that there is a primary and secondary process of creativity oppression with traditional teacher-directed learning.

It is proposed in the present paper that the primary process of creativity oppression is that the pathway to a “high achieving pass” is for learners to make knowledge constructions that mirror that of the educator (rewarding non-creative learning outcomes). A secondary, silent and powerful mechanism of creativity oppression is where the learner does not “buy in” with the educator to accept their knowledge inculcation. The student here may indeed produce a creative learning outcome from the process, but they are likely to be judged for that work as a “low achieving pass” or a fail.

The paper seeks to identify the mechanism in which creativity oppression may accumulate over time until learner creativity is quashed.

The purpose of this paper is to explore career strategies used by Greek hotel managers in order to advance their careers successfully.

Using a case study sample of 65 hotel general managers working in deluxe hotels in Greece, data on career strategies were collected using a postal questionnaire.

It is revealed that the managers use a range of different strategies in order to advance their careers. The most commonly used are in relation to career opportunities, skills, mobility, interpersonal relations and handling diverse situations. The least commonly used ones relate to family contacts, job search techniques and pay.

The strategies are discussed in terms of recruitment, training and retention of managers in the hotel industry.

This paper builds on the knowledge of careers strategies used for career success.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

The purpose of this study was to examine the level of sponsorship awareness of season ticket holders and the change in the awareness over the duration of one American collegiate football season through a sponsorship recall survey. The results showed that there were increases in the recall rates for eight of the nine actual sponsor companies used in the study from the beginning to the end of the season; however, only three of these differences were statistically significant.

The marketing of alcohol and tobacco products and their related public policy implications have become controversial issues worldwide, due mainly to health‐related issues. Uses a telephone survey methodology to compare attitudes toward Olympic sponsorship by a leading US brewer with general attitudes toward the use of sports sponsorship to promote tobacco products. Results suggest that respondents have significantly different attitudes towards the two product categories and their use of sponsorship, accepting more readily the use of the Olympics to promote beer. Respondents’ self‐interest is also found to significantly affect the level of acceptance for the use of sport to promote alcohol or tobacco products, although in slightly different ways. The findings are discussed in relation to previous research, along with their managerial implications.

The New Year will see Britain a member of the largest multi‐national free trade area in the world and there must be few who see it as anything less than the beginning of a new era, in trade, its trends, customs and usages and especially in the field of labour, relations, mobility, practices. Much can be foreseen but to some extent it is all very unpredictable. Optimists see it as a vast market of 250 millions, with a lot of money in their pockets, waiting for British exports; others, not quite so sure, fear the movement of trade may well be in reverse and if the increasing number of great articulated motor trucks, heavily laden with food and other goods, now spilling from the Channel ports into the roads of Kent are an indication, the last could well be true. They come from faraway places, not all in the European Economic Community; from Yugoslavia and Budapest, cities of the Rhineland, from Amsterdam, Stuttgart, Mulhouse and Milano. Kent has had its invasions before, with the Legions of Claudius and in 1940 when the battle roared through the Kentish skies. Hitherto quiet villagers are now in revolt against the pre‐juggernaut invasion; they, too, fear more will come with the enlarged EEC, thundering through their one‐street communities.