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This study aims to provide supplements to the research on digital human avatar (DHA) and suggestions for brands to use DHA appropriately to build brand fans effect.

On the basis of integrating Avatar theory and Stimulus-organism-response theory, this study obtains data from 733 Chinese respondents aged 18–25 and uses regression analysis and bootstrap analysis to verify the relationships among the variables: DHA characteristics (form realism, behavioral realism and brand alignment) as the independent variables, brand fans effect as the dependent variable, consumer positive emotion as the mediating variable and product type (experience vs search) as the moderating variable.

The results show that DHA characteristics positively influence brand fans effect and consumer positive emotion, consumer positive emotion positively influences brand fans effect and consumer positive emotion plays a mediating role. Meanwhile, for experience products, the impact of DHA’s form realism and behavioral realism on consumer positive emotion is higher than that of brand alignment; for search products, the impact of DHA’s brand alignment on consumer positive emotion is higher than that of form realism and behavioral realism.

This study enriches and expands the empirical research perspectives and conclusions in the DHA field, improves its research framework and provides suggestions for brands to appropriately use DHA to build brand fans effect.

Human-induced marine environmental noise, such as commercial shipping and seismic exploration, is concentrated in the low-frequency range. Meanwhile, low-frequency sound signals can achieve long-distance propagation in water. To meet the requirements of long-distance underwater detection and communication, this paper aims to propose an micro-electro-mechanical system (MEMS) flexible conformal hydrophone for low-frequency underwater acoustic signals. The substrate of the proposed hydrophone is polyimide, with silicon as the piezoresistive unit.

This paper proposes a MEMS heterojunction integration process for preparing flexible conformal hydrophones. In addition, sensors prepared based on this process are non-contact flexible sensors that can detect weak signals or small deformations.

The experimental results indicate that making devices with this process cannot only achieve heterogeneous integration of silicon film, metal wire and polyimide, but also allow for customized positions of the silicon film as needed. The success rate of silicon film transfer printing is over 95%. When a stress of 1 Pa is applied on the x-axis or y-axis, the maximum stress on Si as a pie-zoresistive material is above, and the average stress on the Si film is around.

The flexible conformal vector hydrophone prepared by heterogeneous integration technology provides ideas for underwater acoustic communication and signal acquisition of biomimetic flexible robotic fish.

The purpose of this paper is to study the influence of cooperative and competitive personalities on tacit knowledge sharing (TKS) by exploring the mediating role of organizational identification (OI) and the moderating role of perceived organizational support (POS) among Chinese employees.

Conducting a network survey of ordinary employees from Chinese listed companies (2019) as the research objects, the authors collect 298 valid samples for research. The authors apply confirmatory factor analysis to test the reliability and validity of the constructs, structural equation modeling to verify the direct effect and the PROCESS macro to test the mediating and moderating effects.

The results show that there is a positive relationship between cooperative personality (COP) and TKS, and there is an inverted U-shaped relationship between competitive personality (CMP) and TKS. OI plays a mediating role between COP and TKS, while POS plays a negative moderating role between COP and TKS.

This paper only takes Chinese employees as the research sample, and future research can make a cross-cultural comparison between the impacts of cooperative and competitive personalities on employees’ behaviors.

The results of this study suggest that enterprises should actively cultivate the COP of employees, and managers should refrain from intervening in the behaviors of employees with COP. At the same time, for employees with CMP, managers should guide them to control their competitive tendency at a reasonable level. The conclusions of this paper also suggest that managers should pay attention to the cultivation of employees’ OI.

This study plugs the gap in research on the impacts of cooperative and competitive personalities on TKS. It makes a contribution to the research development of COP and CMP and their influence mechanisms on employees’ behaviors. In addition, the negative moderating effect of POS on COP–TKS link verifies the correctness of Y theory. Studying the relationships among personality traits (cooperative and competitive personalities), cognition (OI) and behaviors (TKS), this paper makes a contribution to such a research stream.

As information technology advances, the prevalence of AI chatbot products is on the rise. Despite optimistic market projections, consumer skepticism towards these agents persists. This paper aims to expand the scope of the technology acceptance model by integrating the aspect of appearance. It examines the influence of different attributes of AI chatbot, such as usefulness, ease of use and appearance, individually and in combination, on consumers' intentions to share and purchase.

Using an exploratory study of Web Texts, a 2 (usefulness: high vs low) × 2 (ease of use: high vs low) mixed design and a 2 (usefulness: high vs low) × 2 (ease of use: high vs low) × 2 (anthropomorphism appearance: humanoid vs cartoon) for between-subjects designs and the price level (high vs low) for within-subjects designs. The hypotheses were tested by Octoparse and SPSS 22.0.

The research highlights the significant role of usefulness, ease of use and anthropomorphic appearance in shaping consumer attitudes towards AI chatbots, thus influencing their intentions to share information and make purchases. Grouped regression analysis reveals that lower prices exert a more pronounced positive influence on consumers' inclinations to both share and purchase, compared to higher prices. Moreover, novelty-seeking behavior moderates the effect of perceived usefulness or ease of use on attitude. Specifically, heightened novelty-seeking tendencies mitigate the impact of low perceived usefulness or ease of use, leading to sustained positive attitudes towards AI chatbots among consumers.

This study innovatively incorporates product appearance into the Technology Acceptance Model (TAM), considering both the functional attributes and appearance of AI chatbot and their impact on consumers. It offers valuable insights for marketing strategies, extends the scope of TAM application and holds significant practical implications for enhancing enterprise product planning.

随着信息技术的进步, AI聊天机器人产品的普及正在增长。尽管市场对这些代理人持乐观态度, 但消费者对这些代理人的怀疑仍然存在。本文旨在通过整合外观方面来扩展技术接受模型的范围。它考察了AI聊天机器人的不同属性（如有用性、易用性和外观）对消费者分享和购买意图的影响, 单独以及组合。

使用Web文本的探索性研究, 一个2（有用性：高vs低）× 2（易用性：高vs低）的混合设计和一个2（有用性：高vs低）× 2（易用性：高vs低）× 2（人格化外观：类人形vs卡通）用于受试者间设计和价格水平（高vs低）用于受试者内设计。通过 Octoparse 和 SPSS 22.0 测试假设。

研究突出了有用性、易用性和拟人化外观在塑造消费者对AI聊天机器人态度方面的重要作用, 从而影响了他们分享信息和购买的意图。分组回归分析显示, 相对于高价格, 低价格对消费者分享和购买的倾向产生了更为显著的正面影响。此外, 新奇寻求行为调节了感知有用性或易用性对态度的影响。具体来说, 增强的新奇寻求倾向减轻了对低感知有用性或易用性的影响, 导致消费者对AI 聊天机器人持续保持积极态度。

本研究将产品外观创新地纳入技术接受模型（TAM）中, 考虑了AI 聊天机器人的功能属性和外观以及它们对消费者的影响。它为营销策略提供了有价值的见解, 拓展了TAM的应用范围, 并对增强企业产品规划产生了重要的实际影响。

The operation of water environment treatment Public-Private Partnership projects (WETP-PPP) is crucial to the project effectiveness. However, there are often problems in projects that attach importance to construction and neglect operation management, which seriously affect the project operation effect. To ensure the good operation effect of the WETP-PPP, an evolutionary game model of the regulation strategy during the operation period of WETP-PPP is constructed.

An evolutionary game model of regulation is established which considers the government, the project company and the public in water environment treatment Public-Private Partnership projects (WETP-PPP). Five scenarios of equilibriums and the game's evolutionary stable strategies are analyzed, and the corresponding stability conditions are then obtained. Finally, through the simulation, the influence of different factors on the choice of the three-party strategy is analyzed.

First, the key factors that affect the evolution game are the regulation costs and performance rewards of the government, the project company's operation costs and penalties for opportunism and the public supervision costs and rewards. Second, in order to ensure the operation effect, the government needs the performance incentive from the superior government. Third, the public's supervision enthusiasm needs to be mobilized by the government. Last, the penalty strength of speculative operation should be strong enough to play a deterrent role.

The theoretical research in this paper has some limitations. Initially, due to the large number of participants in WETP-PPP, in addition to the government department, the project company and the public studied in this paper, it also involves the consulting industry and financial institutions. In the future, more participants can be added to form four-party interest relationships and conduct four-party evolutionary game research. Second, the operation environment of WETP-PPP is complex and changeable, and various influencing factors are intertwined, the number of parameters involved in this paper is limited, and further detailed research is needed in the future.

Based on the evolutionary game theory, this article discusses the evolution law of the tripartite game behavior of the government department, the project company and the public, which is helpful to clarify the strategy evolution path of the tripartite in the WETP-PPP, and the generation condition and evolution mechanism of the equilibrium strategy of the tripartite game. The key parameters affecting the tripartite strategy selection are analyzed through simulation, which can provide reference for the government department to formulate relevant measures. At the same time, it broadens the application field of evolutionary games and supplements the research on the management mechanism of WETP-PPP during the operation period.

Based on the evolutionary game theory, this paper introduces the supervision behavior of the public, which can provide a new perspective for researchers to conduct relevant research. Secondly, for the regulation during the operation of WETP-PPP, this paper can provide reference for the government department to establish a scientific public supervision system, improve the government supervision mechanism and other relevant measures, which can help promote the public supervision willingness, improve the regulation efficiency of the government and guide the project company to reduce speculation, so as to ensure the effect of water environment management.

This paper focuses on the regulation of WETP-PPP during the operation period to research interactions among the government, the project company and the public. Based on the analysis of the evolutionary game, some suggestions are put forward, such as perfecting the government regulation mechanism, optimizing the reward and punishment system for the project company and broadening the channels of public supervision. The research results of this paper can provide support for the government's regulation of WETP-PPP and ensure the project operation effect.

To study fracture characteristics of jointed rock masses under blasting load, the RFPA2D analysis software for dynamic fracture of rocks based on the finite element method and statistical damage theory was used.

On this basis, this research simulated the fracture process of rock masses in blasting with different joint geometrical characteristics and mainly analysed the influences of distance from joints to blasting holes, the length of joints, the number of joints and joint angle on fracture of rock masses.

The calculation results show that with the constant increase of the distance from joints to blasting holes, the influences of joints on blasting effects of rock masses gradually reduced. Rock masses with long joints experienced more serious damages than those with short joints. Damages obviously increased with the changing from rock masses without joints to rock masses with joints, and when there were three joints, the further increase of the number of joints had unobvious changes on blasting effects of rock masses. Joints showed significant guidance effect on the propagation of cracks in blasting: promoting propagation of main vertical cracks deflecting to the ends of joints.

The research results are expected to provide some theoretical bases in practical application of engineering blasting.

In China, external supervision on construction safety mainly comes from the government and supervision engineers (SEs). However, the construction safety supervisory mechanism (CSSM) contains some dilemmas affecting the improvement of safety performance, such as the declining impact of SEs, the increasing rent-seeking behaviors of contractor and excessive government interference. This study aims to depict and analyze the CSSM in China from an evolutionary game view. The objectives are to understand the supervision strategy and evolutionary behaviors of different stakeholders, propose suggestions for improving safety performance and help the key safety supervision stakeholders, especially the government, formulate a suitable safety supervision strategy.

This research uses tripartite dynamic evolutionary game theory to study the CSSM in China and solve the stable equilibrium solution using system dynamics.

This study has revealed the game relationship of construction safety supervision mechanisms in China and solved the stable equilibrium solution. The results prove that a supervision engineer (SE) plays a crucial role in the CSSM, and “supervision engineer useless” is an unreasonable assertion. For government supervision agency (GSA), excessive inspection and free-market regulation are neither wise strategies. GSA can reduce the inspection frequency when general contractors (GCs) input high safety investments and SEs implement responsible supervision. But keeping proper government supervision to avoid GC's unlawful behaviors and SE's rent-seeking is indispensable. In addition, excessive governmental supervision will weaken SE's role, so the government should transfer some supervision powers to SE.

This study focuses on the dynamic evolution process between GSA, GC and SE. This method is different from most research that neglected the dynamic characteristic of system and game solution stability. The research methods not only contribute to construction safety supervision policy-making in China but also help to improve supervision efficiency in other countries and other fields.

Due to dynamic model is the basis of realizing various robot control functions, and it determines the robot control performance to a large extent, this paper aims to improve the accuracy of dynamic model for n-Degree of Freedom (DOF) serial robot.

This paper exploits a combination of the link dynamical system and the friction model to create robot dynamic behaviors. A practical approach to identify the nonlinear joint friction parameters including the slip properties in sliding phase and the stick characteristics in presliding phase is presented. Afterward, an adaptive variable-step moving average method is proposed to effectively reduce the noise impact on the collected data. Furthermore, a radial basis function neural network-based friction estimator for varying loads is trained to compensate the nonlinear effects of load on friction during robot joint moving.

Experiment validations are carried out on all the joints of a 6-DOF industrial robot. The experimental results of joint torque estimation demonstrate that the proposed strategy significantly improves the accuracy of the robot dynamic model, and the prediction effect of the proposed method is better than that of existing methods.

The proposed method extends the robot dynamic model with friction compensation, which includes the nonlinear effects of joint stick motion, joint sliding motion and load attached to the end-effector.

To solve the problem that the underwater vehicles is difficult to turn and exit in a small range in the face of complex marine environment such as concave and ring under the limitation of its limitation of its shape and maximum steering angle, this paper aims to propose an improved ant colony algorithm based on trap filling strategy and energy consumption constraint strategy.

Firstly, on the basis of searching the global path, the disturbed terrain was pre-filled in the complex marine environments. Based on the energy constraint strategy, the ant colony algorithm was improved to make the search path of the underwater vehicle meet the requirements of the lowest energy consumption and the shortest path in the complex obstacle environment.

The simulation results showed that the modified grid environment diagram effectively reduced the redundancy search and improved the optimization efficiency. Aiming at the problem of “the shortest distance is not the lowest energy consumption” in the traditional path optimization algorithm, the energy consumption level was reduced by 26.41% after increasing the energy consumption constraint, although the path length and the number of inflection points were slightly higher than the shortest path constraint, which was more conducive to the navigation of underwater vehicles.

The method proposed in this paper is not only suitable for trajectory planning of underwater robots but also suitable for trajectory planning of land robots.

Human resource management (HRM) practices must take an ambidextrous approach because of changing work environments and challenges. Ambidextrous practices in HRM fall in the domain of developing expertise for complex environments and reducing ambiguities in present turbulent times. Dual-oriented ambidextrous human resource practices (AHRP) can promote employee innovation performance. Drawing on social exchange theory to explore the impact of AHRP on employee innovation performance, this paper examines the mediating role of inclusive leadership style.

Data were collected through a questionnaire from employees of three Fortune 500 Chinese companies from the telecom, electronics and automotive sectors with temporal separation in two waves. The final sample constituted 276 useable responses.

Results indicate that ambidextrous HR practices have a significant impact on innovation performance, and an inclusive leadership style mediates this relationship, together explaining a 27.8% variance.

This paper examines the effect of dual-oriented AHRPs in the emerging markets context as a guide to best practices for managers to employ ambidexterity in HRM to enhance employees' innovation performance by enhancing both commitment as well as cooperation simultaneously.