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The purpose of this paper is to bring a communication management perspective to how nations might use their involvement in humanitarian responses to refugee crisis in attempts to improve their global standing through a case study of Turkish efforts during the Syrian Civil War.

In order to assess the context of Turkey’s attempts to communicate its humanitarian response to the Syrian refugee crisis and its political discourse, the authors use a two-level analysis. The authors utilize a framing analysis and the informational framework of public diplomacy. The authors conduct a framing analysis of 14 speeches delivered by President Recep Tayyip Erdogan and Foreign Minister Mevlüt Çavusoglu at various international platforms in order to determine the frames and the information frame strategies employed. The authors investigate how Turkey managed its communication efforts and the ways in which the frames are used to reflect Turkey’s nation brand.

The analysis indicates that Turkey uses three frames: benevolent country, righteous side, and global power. These frames indicate that Turkey sees the refugee crisis as a problem resulting from the inefficiency of the international community and presents the “Turkish model” as the benevolent and righteous example to overcome these inefficiencies. Based on the information framework strategies used, it can be argued that the positive impact of these frames on the Turkish brand will be limited to certain audiences mainly due to the communication priorities of the country.

This study provides a novel communication management outlook on humanitarian aid and public diplomacy through an analysis of Turkey as an illustrative case exemplifying communication of development. This study also demonstrates a framework to assess the communication management strategies of other nations that are encountering global refugee crisis and similar humanitarian relief efforts.

The purpose of this paper is to examine the conceptualization of nation/place branding campaigns based on storytelling and the role of Web 2.0 as facilitator in these endeavors.

The authors share their experiences with Turkayfe.org – a social networking web site that aims to promote Turkey – and re‐evaluate the project through a political communication understanding and theoretical framework. The in‐depth single case analysis enables the authors to demonstrate how presented theories are put into action. The case is selected due to special peculiarities of Turkey and the availability of data, information, and resources about the project. Turkayfe.org was started by four entrepreneurs as a reaction to the country's negative portrayal in American mass media. In this project, branding is defined from a communication point of view. The authors' personal experiences make it possible to trace the conceptualization of brand image and execution phases of the project.

The authors argue that Web 2.0 technologies empower citizens' participation in public diplomacy and that storytelling is a crucial communication technique.

The conclusions drawn from this case study can be used to underline the importance of communication strategies and theories in nation/place branding literature. The project account can be used as a benchmarking case for future nation branding projects.

This link between theory and practice attempts to contribute to the development of nation/place branding literature.

The purpose of this paper is to analyse how Twitter is utilized by five prominent American destination marketing projects (Illinois, San Francisco, Idaho, Texas, and Milwaukee) to understand the overall trends and usage patterns of microblogging, and the relation of social media ecology and place branding.

This is a comparative study of five Twitter accounts belonging to five destination marketing offices (@enjoyillinois, @onlyinsf, @visitidaho, @texastourism, and @visitmilwaukee). This research looks at two different types of communication activities on Twitter: one-way communication (i.e. broadcasting messages), and two-way communication (i.e. conversing with other users). A total of 5,582 tweets created between October 10, 2011 and October 10, 2012 were analyzed in terms of main topics and subjects covered, and main communication activities engaged.

The research found that destination marketing projects tend to use Twitter pre-dominantly to share about events – such as festivals, concerts, and fairs – taking place in their jurisdiction with their followers. These projects do not necessarily make use of interpersonal communication and networking capabilities of Twitter. Rather, this social media platform is used to distribute information online.

The findings of this research have practical and theoretical implications. On the practical side, this research sheds light on how Twitter is utilized, and creates recommendations on how destination marketing projects can widen the broadcasting of messages and reach target audiences. On the theoretical side, this research tests the explanatory powers of Kavaratzis' influential city branding framework.

To describe the marketing opportunities available through online digital social media and evaluate their use by leading destination marketing projects.

Analyzes the content of messages sent over the course of a year by five leading US destination marketing projects using the microblogging and social networking website Twitter. Evaluates their effectiveness in terms of the Kavaratzis model of city branding.

People have always gossiped, sharing information, thoughts and opinions they think will interest others. Once this was just face-to-face; then they wrote letters and pamphlets; and after that newspapers, radio and television reached bigger audiences and made it possible to advertise to a wide target group. But then along came the world wide web – and soon afterwards, social media went digital. On the internet, people can share their views with everyone else, no matter where they are. Web sites like Twitter, Facebook and YouTube make it easy for anyone to comment on postings. And it did not take long for commercial organizations to take notice: digital social media offer low costs per message, unlimited geographical reach and instant access. Best of all, you can tailor the message to the audience and engage in a two-way interaction with individuals who – if they like what you say – will tell others about it. What a marketing opportunity!

Points out ways that marketers can use social media to extend their reach, tailor messages to individual recipients and benefit from word-of-mouth recommendations online.

Shows how destination marketing organizations can use social media platforms to increase their reach and enhance the relevance of their communications.