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“A rose would smell as sweet by any other name,” but does the name make any difference to the composition of a member of the sausage family? Apparently, it does. In two recent…
Abstract
“A rose would smell as sweet by any other name,” but does the name make any difference to the composition of a member of the sausage family? Apparently, it does. In two recent cases at Hull (see Legal Proceedings, this issue), it was contended that a meat‐burger should contain 80% meat, similar to the recommendation of the Food Standards Committee for canned meat, and it was shown that meat‐burgers in the district had an average meat content complying with this standard—84% in 42 samples. In one case in question, the meat content was 31% and the retailer claimed in defence that when informed by inspectors of the 80% requirement, he decided to call his products just burgers, which left him free to adopt any composition he desired. The comments of the magistrates are not known, except that they considered the case an interesting one and dismissed it!
Dayne Frost, Sigi Goode and Dennis Hart
This study aims to explore whether collectivistic and individualistic users exhibit different e‐commerce loyalty and purchase intentions.
Abstract
Purpose
This study aims to explore whether collectivistic and individualistic users exhibit different e‐commerce loyalty and purchase intentions.
Design/methodology/approach
The paper operationalises Triandis' individuality and collectivism typology. Empirical data were gathered using face‐to‐face questionnaire instruments with 140 respondents, comprising undergraduate students and government employees.
Findings
Online shoppers are more individualistic than those who have not shopped online, while individualism and collectivism do not influence online loyalty.
Research limitations/implications
As firms compete for online custom, it would be useful to gain some understanding of the possible effects of individual and collective behaviour on purchasing behaviour.
Practical implications
Instead of competing for existing online users, online stores could expand their market by appealing to offline shoppers using collective techniques.
Originality/value
Online loyalty has been an important focus of prior work and, while there has been significant focus on communities, Internet use remains a very personal activity. The paper provides new evidence that offline shoppers are more collectivistic than online shoppers.
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Shirley Gregor, Dennis Hart and Nigel Martin
Drawing on established alignment and architectural theory, this paper seeks to present the argument that an organisation's enterprise architecture can enable the alignment of…
Abstract
Purpose
Drawing on established alignment and architectural theory, this paper seeks to present the argument that an organisation's enterprise architecture can enable the alignment of business strategy and information systems and technology (IS/IT).
Design/methodology/approach
The paper presents a detailed case study of the Australian Bureau of Statistics (ABS), where a high degree of alignment and international recognition of excellence in business and enabling IS/IT performance are documented.
Findings
The ABS enterprise architecture was developed in 1999‐2001 and describes the organisation's physical business and IS/IT elements, and the connective relationships that inform the alignment condition. The ABS architecture is robustly holistic in form, and is characterised by a strong and equal focus on business operations, the deliberate inclusion of an IS/IT governance framework, the structuring and hosting of corporate information for business delivery, and the efficient reuse of IS/IT components.
Originality/value
The ABS case study also examined empirically the social aspects and formal mechanisms of organisational alignment, and shows how a formal enterprise architecture mechanism can integrate into a successful alignment process.
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Offers an alternative explanation for the development and creation of industrial and post‐industrial organisational forms derived from military models. Organisation as history…
Abstract
Offers an alternative explanation for the development and creation of industrial and post‐industrial organisational forms derived from military models. Organisation as history suggests that the military model was the only available and proven structure capable of coping with the industrial age. Suggests flexible military structures presaged contemporary flexible management and organisational structures. Management and organisational semantics betray martial origins. The past shapes the present and influences the future – professional managers need to understand their professional heritage.
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Sofie Van den waeyenberg and Luc Hens
The purpose of this study is to examine which changes companies need to implement in their transactional marketing strategy to sell to the poor when launching a product innovation…
Abstract
Purpose
The purpose of this study is to examine which changes companies need to implement in their transactional marketing strategy to sell to the poor when launching a product innovation in low‐income countries.
Design/methodology/approach
The paper confronts the literature on the “bottom of the pyramid” with the diffusion of innovations theory in order to identify the country characteristics that call for marketing changes when entering low‐income markets. The authors investigate for one case (the Tata Nano) whether – and how – the company implements changes to respond to these conceptually identified challenges. The case study is systematically analysed and structured according to Kotler's four Ps.
Findings
The case shows that companies can create products with functionality and cost advantage for the poor without compromising on safety and comfort. Creating an innovative distribution system pushes costs and builds trust between the company and the customer.
Research limitations/implications
The study examines one case from the automobile industry. Marketers would benefit from multiple case studies.
Originality/value
The study's originality springs from the confrontation between the bottom of the pyramid and the diffusion of innovations theories. The study is valuable to marketers targeting the bottom of the pyramid. The case study is interesting because the industry (automobile) surprisingly targets a poorer non‐traditional customer base (the upper bottom of the pyramid).
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Dennis A. Pitta, Rodrigo Guesalaga and Pablo Marshall
The purpose of this article is to examine the bottom of the pyramid (BOP) proposition, where private companies can both be profitable and help alleviate poverty by attending…
Abstract
Purpose
The purpose of this article is to examine the bottom of the pyramid (BOP) proposition, where private companies can both be profitable and help alleviate poverty by attending low‐income consumers.
Design/methodology/approach
The literature on BOP was reviewed and some key elements of the BOP approach were proposed and examined.
Findings
There is no agreement in the literature about the potential benefits of the BOP approach for both private companies and low‐income consumers. However, further research on characterizing the BOP segment and finding the appropriate business model for attending the BOP can provide some answers to this issue.
Practical implications
The article provides some guidelines to managers as to how they need to adapt their marketing strategies to sell to the BOP market, and what type of partnerships they need to build in order to succeed.
Originality/value
The article presents a thorough analysis of the key elements involved in the BOP initiative: companies' motivations, characterization of the BOP consumers, and the business model to attend the BOP.
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Ranis Cheng, Fernando Lourenço and Sheilagh Resnick
Despite rising graduate unemployment in the UK, there are insufficient numbers of graduates employed in small and medium sized-enterprises (SMEs). The literature suggests that a…
Abstract
Purpose
Despite rising graduate unemployment in the UK, there are insufficient numbers of graduates employed in small and medium sized-enterprises (SMEs). The literature suggests that a teaching emphasis on large organisational business models in higher education institutions, particularly in the teaching of marketing theory, renders the SME sector unattractive to graduate employment and conversely, it is perceived that graduates lack additional “soft skills” vital for SME development and growth. The purpose of this paper is to provide an analysis of how SMEs define marketing and to compare student perspective on marketing within a SME context. This paper also examines the need to improve the conventional marketing curriculum with additional teaching solutions that consider the reality of UK SME ownership and student employment prospects.
Design/methodology/approach
A qualitative research approach was adopted using in-depth interviews amongst ten SME owners and 20 undergraduate marketing students of a UK university.
Findings
Findings revealed that the marketing practices used in SMEs were not present in the marketing curriculum in the case university. The employment of marketing graduates was not positively perceived by SME owners and equally, marketing undergraduates did not view SMEs as the career organisation of choice.
Originality/value
The study re-evaluates the HE marketing curriculum and suggests an update of the curriculum in order to move the university-industry-government relationship away from the traditional knowledge transfer perspective.
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Dennis W. Paetzel, Louis N. Quast, Pimsiri Aroonsri, Meida Surya and Tasha S. Hart-Mrema
The purpose of this study was determine which, if any, managerial behaviors were associated with high managerial job performance in three selected countries, China, the UK and the…
Abstract
Purpose
The purpose of this study was determine which, if any, managerial behaviors were associated with high managerial job performance in three selected countries, China, the UK and the USA. After identifying which behaviors were associated with high managerial job performance, the study then compared the results from each country to identify behaviors that were unique to a country and those that recurred across multiple countries.
Design/methodology/approach
This study draws from an archival database of multisource (360°) feedback rating managerial job performance. Supervisors’ ratings on 23,877 national managers from China, the UK and the USA were examined using simultaneous stepwise regression analysis.
Findings
This study found that there were unique behaviors associated with high managerial job performance in each country examined. Additionally, the study found that were also behaviors associated with high managerial performance shared between all three countries.
Originality/value
This study offers another insight to the unique-versus-universal managerial behaviors debate in leadership development literature. Existing literature offers mixed messages regarding universal or unique behaviors across countries. Understanding which key managerial behaviors are associated with perceived high managerial job performance in each country may help to focus the development of these managers and enhance the specificity of selection, coaching, and training initiatives.
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Matt DeLisi, Dennis E. Reidy, Mark H. Heirigs, Jennifer J. Tostlebe and Michael G. Vaughn
That psychopathy imposes substantial societal costs and economic burden is axiomatic, but monetization studies have overlooked cost estimates of the disorder. The paper aims to…
Abstract
Purpose
That psychopathy imposes substantial societal costs and economic burden is axiomatic, but monetization studies have overlooked cost estimates of the disorder. The paper aims to discuss these issues.
Design/methodology/approach
Drawing on a near census of institutionalized delinquents from Missouri, the current study devised new crime cost measures for self-reported offending.
Findings
Youth imposed $30 million in total costs annually in large part due to extensive involvement in robbery, theft, and assault. The most criminally active youth imposed costs in excess of $700 million. Psychopathy features were differentially correlated with crime costs. APSD-SR callous-unemotional traits, mPPI-SF Blame Externalization, mPPI-SF Machiavellian Egocentricity, and mPPI-SF Social Potency were significantly associated with between four and five crime costs. Psychopathic traits associated with ruthless self-interest, callousness, and expectations to control and dominate others manifest in diverse ways including serious violence and repeated property crime. Other features such as mPPI-SF Impulsive Nonconformity, mPPI-SF Stress Immunity, mPPI-SF Coldheartedness, mPPI-SF Carefree Nonplanfulness, mPPI-SF Fearlessness, APSD-SR Impulsivity, and APSD-SR Narcissism had limited associations with crime costs.
Originality/value
To the authors’ knowledge, this is the first monetization study to quantify the effects of assorted psychopathy features on crime costs.
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Miriam Stewart, Kaysi Eastlick Kushner, CindyLee Dennis, Michael Kariwo, Nicole Letourneau, Knox Makumbe, Edward Makwarimba and Edward Shizha
The purpose of this paper is to examine support needs of African refugee new parents in Canada, and identifies support preferences that may enhance the mental health of refugee…
Abstract
Purpose
The purpose of this paper is to examine support needs of African refugee new parents in Canada, and identifies support preferences that may enhance the mental health of refugee parents and children.
Design/methodology/approach
In all, 72 refugee new parents from Zimbabwe (n=36) and Sudan (n=36) participated in individual interviews. All had a child aged four months to five years born in Canada. Refugee new parents completed standardized measures on social support resources and support seeking as a coping strategy. Four group interviews (n=30) with refugee new parents were subsequently conducted. In addition, two group interviews (n=30) were held with service providers and policy influencers.
Findings
Separated from their traditional family and cultural supports, refugee new parents reported isolation and loneliness. They lacked support during pregnancy, birth, and postpartum and had limited interactions with people from similar cultural backgrounds. Refugees required support to access services and overcome barriers such as language, complex systems, and limited financial resources. Support preferences included emotional and information support from peers from their cultural community and culturally sensitive service providers.
Research limitations/implications
Psychometric evaluation of the quantitative measures with the two specific populations included in this study had not been conducted, although these measures have been used with ethnically diverse populations by other researchers.
Practical implications
The study findings can inform culturally appropriate health professional practice, program and policy development.
Originality/value
The study bridges gaps in research examining support needs and support intervention preferences of African refugee new parents.
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