Search results

The purpose of this paper is to explore accountancy students’ pre‐employment decisions as regards pursuing a career after completing an internship. The paper aims to analyse the mediating effect of aspects of students’ training experience in firms as direct/indirect factors which influence their career decisions.

The data were collected from a class after the students had completed internships and analysed using structural equation modelling (SEM). The aim was to establish a model after nesting the second‐order confirmatory analysis of the data. The final stage was to analyse multiple mediating factors, such as the type of company (TOC) and the students’ opinion of the company.

The interns perceived opportunities for promotion in accounting firms as a long‐term advantage over salary and benefits and as a key criterion for pursuing a career in accountancy. The results indicate that person‐job (P‐J) fit affects students’ career choice more than person‐organisation (P‐O) fit, and that students’ negative opinion of the company environment mediates their intention to pursue a career in the firm after graduation.

The sample size of 121 students was limited by the number of student intake per year and the study was conducted based on per intake. This may limit the generalisability of the results.

The internship coordinators should provide sufficient information to students about the expectations of accounting firms before embarking on them and encourage an open feedback loop when they return from training to improve the internship programmes. Accounting firms, in turn, should prepare comprehensive work schedules that balance out routine administrative work with challenging auditing or tax tasks. These would improve the students’ judgement and lead them to better decisions to pursue the career and reduce turnover.

This study highlights the importance of the transitional career decisions of graduating students as regards pursuing a career in accountancy, and therefore adds to the second cycle of early employment among college graduates in the vocational literature. It also confirms the mediating factors which indirectly affect students’ career decisions and therefore how firms can improve these circumstances for future recruitment.

This study has two aims: first, to develop a conceptual model for infused drinks innovation using the subjective norm and lifestyle as predictors; and second, to adapt the beverage science experimental variables and assess young consumers' experience of the taste, mood and health of infused drinks using the moderated mediation method.

Using quota sampling, the data were collected from three faculties in a private university. The conceptual model was developed using structural equation modelling (SEM). The model was validated by the first‐ and second‐order confirmatory factor analysis (CFA) of SEM. The multi‐dimensional variables of the taste, mood and health of the infused drinks were computed by the moderated mediation process and the final mediation effects were confirmed using Aroian tests.

The subjective norm and lifestyle variables predict innovation in infused soft drinks. The results from the moderated mediation analyses indicate that both male and female young consumers prefer the innovation of drinks to suit local tastes and be produced locally; the drinks should also have health and well‐being benefits.

The sample size of 350 students was sufficient but the generalisability of the result was limited by the students being recruited from one university.

Parents may influence their children to change their favourite drinks if they are expensive. For this reason, the pricing strategy is important to price‐sensitive consumers. Offering favourite infused drinks to friends is often part of the lifestyle in Malaysia. In practice, implied recommendation is possible. If this happens, there is the likelihood that it may be communicated through the social network. Marketers should use this platform for promoting new drinks. Beverage innovators should learn from the local popular infused drinks as the baseline for drinks innovation and should innovate to suit local tastes. In particular, beverage manufacturers should consider satisfying the market segmentations for flavour lovers and health seekers. Lastly, for effective soft drinks advertising, it is recommended that beverage marketers should use trendy components in promotions.

The study highlights the possibility of conducting social research by incorporating variables from experimental studies. By using this method, external validation is possible when the measures are applied in an uncontrived setting. In addition, it could provide a better assessment of consumers' needs for product innovation.

The purpose of this paper is to examine the employed jobseekers' perceptions and behaviours of third‐party e‐recruitment technology adoption in Malaysia.

Using the validated modified Technology Acceptance Model (TAM) without the attitude construct as the core research framework and identifying Perceived Privacy Risk (PPR), Performance Expectancy (PE), Application‐Specific Self‐Efficacy (ASSE), and Perceived Stress (PS) as key external variables that form the research model for the study of e‐recruitment technology adoption.

The results identify few key determinants to this technology adoption. Moreover, the weak evidence of the behavioural intention indicates that e‐recruitment has not replaced some of the conventional recruitment methods.

The study implies that the third party e‐recruiters' policy makers and human resources practitioners need to improve the e‐recruitment system and services to attract these “passive” talented groups of candidates for employment.

The paper provides an insight for human resources practitioners on the effective use of third‐party e‐recruitment service provider and the strategy to attract employed jobseekers for employment.

The purpose of this paper is to examine ladies' buying behaviour during shoes sales promotions in Malaysia, using the highly validated Belk's Model.

Using this validated model, the main research framework consists of Social Surroundings (SS), Temporal Perspective (TP), Task Definition (TD), Physical Surrounding (PS), used as predictors for Sales Promotion Purchase (SPP). Ethnic groups are used as a moderator for this study.

The results identify few key predictors during shoes sales promotion. Ladies expressed the importance of first day sales for first buyer's advantage, and they preferred large shops with music. Moreover, due to the multi‐racial society in the country, ethnic group interaction on the model did not indicate impact of consumer differences affecting the sales promotion purchase. That is, during a specific festive season sale, all ethnic groups take full advantages of the sale.

This implies that Belk's Model is still applicable even in multi sales promotions for a specific product – shoes. However, the study may have the slight possibility of biases due to the retrospective accounts of recalling purchase involvement in retails shop(s) during sale promotions. Nevertheless, it is assumed that these biases are minimal as there are six sales per year in the country, averaging one sale per two months.

This study provides an insight of ladies' purchasing behaviour and their preferred types of retail outlets, which contributes to retail owners' sales promotional strategies to attract consumers during festive seasons.

This paper aims to propose a direction for rejuvenating the declining Ipoh Old Town through a conservation-based approach.

Recommendations for revitalisation are based on comparison between the local government's development proposals and historical study of revitalisation initiatives undertaken in neighbouring countries.

The review has found that the revitalisation of Ipoh should be more towards servicing the needs of its residents than to gain from tourism development.

Findings of the review have blurred the distinction between purist and ameliorist stances of conservation and suggest that the policy development should be a partnership of all stakeholders, vested with powers to implement.

This paper provides an insight into urban regeneration for smaller, more local-dependent historic towns.

Aims to review e‐recruiters' web site platform features and tools that are designed to facilitate job seekers' job applications. Also intends to elucidate the financial performance of two international and two Malaysian e‐recruiters.

Discusses and compares three international (Monster.com, CareerBuilder.com, and HotJobs.com) and three Malaysian (JobStreet.com, JobLinkAsia.com, and JobDB.com) e‐recruiters' backgrounds and initiatives. Presents the e‐recruiters' and online platforms, their current practices and overall strategies and financial performances.

Observes that the e‐recruiters' revenues are growing rapidly while profits are still elusive.

Presents an overview of e‐recruitment service providers, both international and malaysian.