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Article
Publication date: 1 July 2001

David R. Fortin

369

Abstract

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Journal of Consumer Marketing, vol. 18 no. 4
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 August 2005

David R. Fortin

129

Abstract

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Journal of Consumer Marketing, vol. 22 no. 5
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 January 2005

David R. Fortin

720

Abstract

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Journal of Product & Brand Management, vol. 14 no. 1
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 1 May 2005

David R. Fortin

701

Abstract

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Journal of Consumer Marketing, vol. 22 no. 3
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 July 2000

David R. Fortin

3657

Abstract

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Journal of Consumer Marketing, vol. 17 no. 4
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 February 2003

David R. Fortin and Michelle S. Renton

The introduction of genetically modified foods (GMF) in consumer markets worldwide is currently a hot topic for debate. Media hype and the strong position against GMF by activist…

2735

Abstract

The introduction of genetically modified foods (GMF) in consumer markets worldwide is currently a hot topic for debate. Media hype and the strong position against GMF by activist groups have contributed to the negative image of GMF, often labelled as “Frankenstein” foods. Given this negative image, the purpose of this study is to find out if consumers display more positive perceptions about GMF if positive trade‐offs are made more salient in the purchase decision process. This study examined the impact of additional product benefits on consumer attitudes towards GMF. A sample of 120 consumers was randomly assigned to a (2*2) factorial design manipulating two levels of genetic modification and two levels of additional product benefits. Results indicate that genetic modification in food products has a negative impact on attitudes. More importantly, the presence of additional product benefits resulting from GMF was not enough to offset this negative view. Reasons for such results are discussed, conclusions for the industry and regulatory bodies drawn and implications for future research given.

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British Food Journal, vol. 105 no. 1/2
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 11 September 2017

David Fortin and Ning (Chris) Chen

1539

Abstract

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Journal of Consumer Marketing, vol. 34 no. 6
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 2 March 2021

David Mount, Lorraine Mazerolle, Renee Zahnow and Leisa James

Online production and transmission of child abuse material (CAM) is a complex and growing global problem. The exponential increase in the volume of CyberTips of CAM offending is…

395

Abstract

Purpose

Online production and transmission of child abuse material (CAM) is a complex and growing global problem. The exponential increase in the volume of CyberTips of CAM offending is placing information processing and decision-making strains on law enforcement. This paper presents the outcomes of a project that reviewed an existing risk assessment tool and then developed a new tool for CAM triaging and investigative prioritisation.

Design/methodology/approach

Using a mixed method approach, the authors first explored the capacity of an existing risk assessment tool for predicting a police action. The authors then used these findings to design and implement a replacement CAM decision support tool. Using a random sample of CyberTip alert cases from 2018, the authors then tested the efficiency of the new tool.

Findings

The existing risk assessment tool was not fit for CAM triaging purposes. Just six questions from the old tool were found to be statistically and significantly associated with law enforcement agents achieving a police action. The authors found that an immediate threat of abuse/endangering a child, potential case solvability, CAM image assessment, chat assessment, criticality and some weighting for professional judgement were significant in being associated with a police action. The new decision support tool is more efficient to complete and achieved a 93.6% convergence of risk ratings with the old tool using 2018 case data.

Originality/value

This research is unique in its development of an evidence-based decision support tool that enhances the ability of law enforcement agents to objectively and efficiently triage and prioritise increasing numbers of CyberTip alerts.

Details

Policing: An International Journal, vol. 44 no. 4
Type: Research Article
ISSN: 1363-951X

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Article
Publication date: 1 January 1982

Appointments BP Singapore Mr J. L. Whitfield has been given special responsibility for the installation, commissioning and operation of BP's new industrial laminates plant in…

11

Abstract

Appointments BP Singapore Mr J. L. Whitfield has been given special responsibility for the installation, commissioning and operation of BP's new industrial laminates plant in Singapore.

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Circuit World, vol. 8 no. 2
Type: Research Article
ISSN: 0305-6120

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Article
Publication date: 1 November 2011

Pierre Berthon, Colin Campbell, Leyland Pitt and Ian McCarthy

This paper aims to report on the construction of a scale to measure a firm's stance towards creative consumers; that is, customers who adapt, modify or transform a proprietary…

5659

Abstract

Purpose

This paper aims to report on the construction of a scale to measure a firm's stance towards creative consumers; that is, customers who adapt, modify or transform a proprietary offering.

Design/methodology/approach

A measurement instrument, called the 3As, is developed to assess the extent to which an organization is aware of its creative customers, its attitude towards its creative customers, and finally the action it takes in response to its creative customers. A total of 178 Executive MBA students were used to fine‐tune a set of items using exploratory factor analysis (EFA).

Findings

An empirical test of reliability and validity resulted in three clearly defined factors or dimensions, which correspond to the three constructs of awareness, attitude and action. The relationship between the scales' prediction of stances and a manager's self typing of the organization is assessed, and the relationship between firm stance, environmental turbulence, and performance explored.

Originality/value

This paper provides the first scale for measuring a firm's stance toward creative consumers.

Details

Journal of Consumer Marketing, vol. 28 no. 7
Type: Research Article
ISSN: 0736-3761

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