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Article
Publication date: 9 December 2022

Burcu Özgül and Cemal Zehir

This study aims to develop an original green organizational learning capability (GOLC) framework to examine the effects of green transformational leadership (GTL) on competitive…

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Abstract

Purpose

This study aims to develop an original green organizational learning capability (GOLC) framework to examine the effects of green transformational leadership (GTL) on competitive advantage (CA) through GOLC by making use of the natural resource-based view (NRBV).

Design/methodology/approach

The current research proposes GOLC as a novel construct that simultaneously integrates green absorptive capability (GAC) and green transformative capability (GTC). Furthermore, this study presents a theoretical model that investigates GOLC as an intermediate mechanism in the relationship between GTL and CA based on the NRBV. The partial least squares method is used to test the data collected from 265 firms included in the list of Turkey’s Top 500 Industrial Enterprises in 2019 and having ISO 14001 certificate.

Findings

Top management’s GTL positively affects the firm’s GOLC. Moreover, GOLC positively affects the firm’s CA. This study further shows that GTL has a significant indirect effect on CA through GOLC.

Practical implications

This study demonstrates how firm managers can be persuasive in adopting GOLC with a critical role in developing and promoting green products and services to improve the firm’s environmental sustainability and CA by exhibiting GTL.

Originality/value

This research applies the NRBV theory to propose a novel concept, GOLC and develops an integral conceptual model to discover its managerial impacts, antecedent and consequence. No prior literature has examined the impact of top management’s GTL on GOLC and CA.

Details

Journal of Business & Industrial Marketing, vol. 38 no. 10
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 3 September 2024

Burcu Özgül and İlknur Demir

This study aims to reveal whether green perceived organizational support has a mediating role in the relationship between managers’ green transformational leadership and the green…

Abstract

Purpose

This study aims to reveal whether green perceived organizational support has a mediating role in the relationship between managers’ green transformational leadership and the green self-efficacy beliefs of employees.

Design/methodology/approach

The textile industry is a sector with fast and cheap production and is the second most damaging sector to the environment due to excessive consumption and rapidly changing fashion trends. Hence, textile industry employees were selected as the research object. The data were collected by survey method from 274 people working in businesses operating in the textile sector in Türkiye. The collected data were analyzed in the SmartPLS 4 analysis program.

Findings

The analysis found that managers’ green transformational leadership increases employees’ green self-efficacy beliefs. Likewise, it was determined that managers’ green transformational leadership increases employees’ green perceived organizational support. The analysis also indicated that employees’ green perceived organizational support increases employees’ green self-efficacy beliefs. Finally, as a result of the analysis, it was concluded that green perceived organizational support is a complementary partial mediator variable in the relationship between managers’ green transformational leadership and employees’ green self-efficacy beliefs.

Originality/value

The available literature has overlooked the mediating role of green perceived organizational support in the relationship between managers’ green transformational leadership and the green self-efficacy beliefs of employees. This work makes new contributions to the literature and practice by revealing the significance of managers’ green transformational leadership and green perceived organizational support in increasing employees’ green self-efficacy beliefs.

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