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Article
Publication date: 1 January 1989

Barry Nathan Rosen, Jean J. Boddewyn and Ernst A. Louis

The topic of internationally standardised branding has been widelydebated in the marketing literature. However, no studies haveempirically examined the actual extent of…

1108

Abstract

The topic of internationally standardised branding has been widely debated in the marketing literature. However, no studies have empirically examined the actual extent of international brand penetration and standardisation. Based on a survey of US brand managers of consumer products, this study found that while some 66 per cent of the responding brands are used abroad and most are internationally standardised, approximately 80 per cent of sales still come from the US market. Overseas, US brands generate most of their sales in culturally similar markets, specifically Canada and the United Kingdom.

Details

International Marketing Review, vol. 6 no. 1
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 21 January 2022

Sunanda Nayak and Pawan Budhwar

Nowadays, technostress is a common problem for many organisations. The purpose of this research is to investigate the underlying mechanisms under which enterprise social networks…

Abstract

Purpose

Nowadays, technostress is a common problem for many organisations. The purpose of this research is to investigate the underlying mechanisms under which enterprise social networks (ESNs) leads to technostress and their consequences.

Design/methodology/approach

The authors collected data from 242 employees working in research and development (R&D) centres in India and analysed the data using partial least squares structural equation modelling (PLS-SEM).

Findings

The findings of the study contribute to the growing body of knowledge in “dark side of social media research” by researching the phenomenon of higher use of ESNs in organisations and the consequences while theoretically delineating the effect of social, hedonic and cognitive use of ESNs in organisations on technostress, thus extending prior research on adverse impact of social media and technostress research. The results revealed that both ESNs’ need and technostress is adversely related to mental health, performance and greater turnover intention, and perceived organisation support (POS) played a moderating role in this relationship such that with higher POS, employee turnover intention reduces. By uncovering the role of POS as a potential moderator, the findings provide empirical evidence for POS and technostress in organisations, thus offering practical implications for the ESNs strategists, managers and practitioners to develop ESNs’ usage policies to avoid adverse outcomes of technostress in organisations.

Research limitations/implications

This research advances theoretical understanding of the relationship between ESNs, technostress, mental health, performance and turnover” intention while contributing extensively to the technostress literature and to the scholarship of ESNs. In addition, by uncovering the role of perceived organisational support as a potential moderator, this study contributes to the existing literature on POS.

Practical implications

The empirically tested model delivered by this research will enable organisations to understand different excessive usage patterns of ESNs at work, which contribute to negative outcomes for organisations and employees. The findings support the maintenance of social life at work affecting better employee mental health, and the application of cognitive use of ESNs can reduce technostress. Hence, organisational strategies should implement employee policies and interventions that facilitate better work–social life and well-being, simultaneously encouraging usage of ESNs largely for work-related information transmission and sharing within the organisations.

Originality/value

This study constructed a moderated-mediation model by introducing the potential mediating effect of technostress, mental health and performance and the moderating effect of POS to reveal the mechanism through which ESNs related to technostress, mental health, performance and turnover intention in the Indian context.

Details

Aslib Journal of Information Management, vol. 74 no. 5
Type: Research Article
ISSN: 2050-3806

Keywords

Article
Publication date: 1 May 1983

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of…

16642

Abstract

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

Details

Management Decision, vol. 21 no. 5
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 31 July 2018

Adrienne Vanessa Levay, Gwen E. Chapman and Barbara Seed

The purpose of this paper is to explore the paradoxical resistance of parent and private school food vendors to the paternalistic nature of school food policies. It develops the…

Abstract

Purpose

The purpose of this paper is to explore the paradoxical resistance of parent and private school food vendors to the paternalistic nature of school food policies. It develops the hypothesis that resistance, on the basis of them being “paternalistic”, is associated with implementers experiencing ethical breaches that contribute to frustration and low acceptability. This may be leading to accusations of paternalism and non-cooperation.

Design/methodology/approach

It takes a deontological perspective and uses Upshur’s (2002) public health ethics framework to explore the potential that parents involved in school fundraising and private school food vendors are experiencing ethical breaches associated with implementation of school food and beverage sales policies in the Canadian context.

Findings

Upshur’s (2002) harm principle highlighted how some implementers feel a loss of freedom in how they choose to function, which is perceived to be resulting in lost profits. Parents involved in fundraising activities may experience feelings of coercion. Opting out of fundraising may result in their children’s schools having fewer resources. Smaller private vendors are coerced through economic incentives while being bound by what products are available in the marketplace and the associated costs of items that comply with nutrition standards. Discussion around the reciprocity principle revealed implementers feel they are not adequately supported to implement. Transparency has been questioned where stakeholders report their perspectives are often not equally considered in decision making.

Originality/value

This is the first paper to explore the often cited resistance to the paternalistic nature of school food and beverage environment policies as an implementation barrier. Using a deontological ethical perspective offers an original way to discuss school food policies. This work offers potential leverage points at which policy-makers and practitioners may intervene to improve acceptability and contribute to more effective, consistent implementation.

Details

British Food Journal, vol. 120 no. 8
Type: Research Article
ISSN: 0007-070X

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