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This study aims to investigate barriers and enablers of social media usage by zooming on one specific type of domain: disaster management. First, by systematically reviewing previous studies using a typology to social media usage, this study identifies the challenges often faced. Second, the results are visualized by qualitatively analyzing the focus group discussion data.

This paper opted for an inductive thematic approach of grounded theory, including focus group discussion with ten participants from diverse backgrounds working in the disaster domain. The data is transcribed verbatim and coded using Atlas.ti software.

The findings suggest that the vogue of social media significantly ascends its usage in disaster management. Regulatory, software, physical, authenticity, cultural and demographic rose as challenges for social media usage in disaster management. Findings further indicate enablers as the rise in mobile penetration, democratic participation, increase in living standards, two-way real-time communication, global reach, expeditious decision-making, no space-time constraint and cheaper source of information. Social media, compared to traditional media, is explored. This study has practical implications in helping authorities understand the barriers and enablers for social media usage in disaster management.

Qualitative data analysis of social media usage for disaster management has received scant attention. The main takeaway of this research is to offer clear findings of the purview of social media usage for disaster management. It demonstrates the challenges and enablers of disaster management using social media in the Indian context. Results indicate that leveraging social media for disaster management can extend decision-making for effective disaster management.