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This study aims to apply the service robot acceptance model (sRAM) to examine how attitude toward human–robot interaction (HRI) and engagement influence consumer acceptance of service robots in a frontline setting.

Data was collected from 255 visitors who interacted with a robotic tour guide at a city museum. The data was analyzed using smart PLS 4.0.

The findings show the positive effects of subjective norms, appearance, perceived trust and positive emotion on both attitude toward HRI and engagement. In addition, social capability impacted attitude toward HRI, whereas perceived usefulness affected engagement.

To deliver engaging museum experiences that bring about positive word-of-mouth and intention to visit, managers need to incorporate the sRAM dimensions in the design and deployment of service robots.

This research uses field data to empirically validate the sRAM in the context of service robot acceptance. It introduces engagement as a novel mediating variable, enriching current understanding of human-like qualities in HRIs.

The purpose of this paper is to identify attributes and practices that are salient for effectiveness in middle- and senior-level service leadership positions.

Critical incident interviews were conducted with 17 key informants, who were service leaders in various service sectors in Hong Kong, and with ten stakeholders.

Grounded theory analysis generated a 7 Cs model with seven categories of service leadership attributes and practices: character, choreography, care, creativity, charisma, collaborating and competence self-improvement, and 24 constituent concepts. There was concordance between pairs of key informants and stakeholders.

Further research could investigate the impact on frontline service leaders’ performance if one or more of the 7 Cs are perceived to be absent or deficient among leaders at more senior levels, and whether there are acceptable substitutes for particular Cs.

The 7 Cs model identifies service leadership attributes and practices across diverse sectors.

The 7 Cs model provides a map for orienting the developmental preparation of individuals, who are aspiring to become middle- and senior-level leaders in economies that have become highly dependent on service.

This paper aims to examine the antecedents of brand passion and brand community commitment, namely, self-congruity and athlete attraction, as well as their effects on online brand advocacy in online brand communities.

The sample comprises members of a Facebook football fan club brand community. An online survey measuring athlete-level factors, team-level factors and online brand advocacy provides data to test the conceptual framework using structural equation modeling with partial least squares (PLS-SEM).

The findings of this paper support the positive spillover effect from athlete subbrand to team brand advocacy, as self-congruity exerted positive effects on brand passion and brand community commitment, while athlete attraction influenced brand community commitment, leading to online brand advocacy.

The findings validate the dimensions of online brand advocacy and advance research on sports brand hierarchy in brand architecture by establishing the transference effect from athlete to the team brand.

To effectively manage their brands online, brand managers need to pay attention to the powerful and multifaceted tool of online brand advocacy. Brand managers can capitalize on their active advocates by working closely with them to co-create uplifting and authentic brand stories that are worthwhile for sharing, especially in times of crisis.

Building on the developmental trajectory of brand love and vicarious brand experience, the findings verify the directionality of the spillover effect and offer insights into the development of brand advocacy across different brand levels.

Utilizing the Stimulus-Organism-Response framework, this study examines how stimuli such as green sustainability efforts and brand image affect organisms namely brand experience and brand trust, leading to brand-related outcomes such as brand affinity, brand satisfaction and purchase intention in the soft drink industry in Singapore.

An online survey was administered to a total of 243 members of several Singapore-based Facebook groups. The data were analyzed using structural equation modeling.

The results show the positive effects of green sustainability efforts on brand image, brand experience and brand trust. Brand experience affects brand satisfaction, brand affinity and purchase intention, whereas brand trust affects brand satisfaction and purchase intention. Moreover, the mediating roles of brand experience and brand trust are verified.

To build strong consumer-brand relationships, managers can elevate brand experience and brand trust through the implementation of green sustainability efforts.

This study adds to the body of green sustainability literature by verifying the mediating effect of brand experience and brand trust in the relationship between green sustainability efforts and brand-related outcomes. The study clarifies the direct and indirect antecedents of brand affinity, brand satisfaction and purchase intention.

This exploratory study investigates the nature of customer evaluations of their service encounters in a retail chain departmental store setting in Victoria, Australia. The focus of the study is to understand how a customer perceives positive and negative encounters with regard to shopping at the retail chain. To accomplish these objectives, data were gathered by means of focus group interviews with customers of four retail stores. These customers were asked to recall positive and negative critical incidents with regard to their shopping experiences at the retail store. The results showed that positive critical incidents foster customer satisfaction, customer loyalty, and repurchase intentions, while negative critical incidents affected customer behaviour and led to customer complaints, reduced willingness to patronise the retail firm, and to the spread of negative word‐of‐mouth behaviour. Using this and additional information gathered in the interviews, implications are drawn regarding both the value of the methodology and the results for managers in this type of retail business.

Integrating uses and gratifications theory with social exchange theory, this study examines the antecedents of online brand community commitment and engagement and their impact on offline purchase intention.

Purposive sampling was used to administer an online survey to 205 members of a Facebook brand community of a global retailer.

The results verified the significant influence of online self-congruity on commitment and engagement and confirmed the full mediating role of engagement between commitment and offline purchase intention.

The study focused on a global chain retailer's peer-initiated online brand community as the focal data collection site.

The findings provide several managerial implications that can help retailers understand consumer behaviors in peer-initiated online brand communities.

The study offers insights into the dynamics between individual and group characteristics in online brand communities.

This paper examines the relationship between service quality and overall relationship quality on two levels of retail relationships (employee and company level). Responses were received from 1,261 shoppers in a retail chain departmental store setting in Victoria, Australia. Findings indicate that there is a positive and direct relationship between service quality and relationship quality. The results show that empathy is the most significant contributor to relationship quality at both the employee and company levels. Implications for the management of customer relationships are discussed, while limitations and future research directions are proposed.

Attempts to examine the concepts of trust and commitment, on two levels of retail relationships: the salesperson level as well as the store level, and test their impact on relationship quality. Based on a review of the literature, a conceptual model has been developed that links trust and commitment to relationship quality. A number of research hypotheses have been formulated to examine the relationships proposed. The paper presents the model developed and discusses some empirical findings from a survey of 1,261 shoppers in a departmental store setting in Victoria, Australia. In particular, the two levels of relationships (salesperson and store level) are examined from the customer’s perspective, using structural equation modelling (LISREL VIII). Concludes with a discussion of the implications of the study and provides directions for future research.

This study attempts to examine the impact of service quality dimensions on customer loyalty, on two levels of retail relationships: person‐to‐person (salesperson level) and person‐to‐firm (store level). A total of 1,261 surveys were administered to shoppers who were leaving a large chain departmental store in Victoria, Australia. The results showed that service quality is positively associated with customer loyalty, and that the relationship between the two is stronger at the company level, rather than at the interpersonal level. Specifically, among the dimensions of service quality, the most significant predictor of customer loyalty at a company level is tangibles, while the most significant predictor of customer loyalty at an interpersonal level is empathy. Further discussion and managerial implications can be drawn from these findings.

Fuzzy set theory supports business decision‐making processes. So far it has been implemented in many industries, but not in the hospitality industry. An attempt is made to apply general fuzzy control model to service quality processes in the hospitality industry (SQHI). In this respect, the SQHI fuzzy control model is created. The case study underlines a possible practical use of the model in controlling service quality processes in order to achieve or sustain competitive advantage.