Table of contents
Multimodal presentation of E-commerce product reviews and ratings: empirical investigation using multimodality
Rajab GhandourThe aim of the research is to evaluate different modality for product reviews presentation and its impact on users’ performance, purchase intention and enjoyment.
249
Contingent valuation versus choice experiment: estimating the willingness to pay for organic oranges in Vietnam
Nhat Bach Ho, Dut Van Vo, Chris RowleyThe study estimates the willingness to pay for organic oranges and identifies its influencing factors among consumers in the Mekong Delta, Vietnam.
241
Explaining training and adjustment diversity in multinational enterprises: literal and figurative interpretations
Symeon Mandrinos, Constance Liew Sat Lin, Nurul Ilma binti SallehThis study emphasises the importance of both literal and figurative interpretations in explaining training and adjustment (cross-cultural) diversity in a multinational enterprise…
81
The impact of the US-China trade war on Vietnamese exports to the US: a quantitative study using DiD approach
Binh Thi Thanh Dang, Wang Yawei, Abdul Jabbar AbdullahThe study attempts to examine the impact of the US-China trade war on Vietnamese exports to the United States, which has consistently served as a key market for Vietnamese goods…
1042
ISSN:
2815-5793e-ISSN:
2755-3957Online date, start – end:
2023Journal’s owner:
Thuongmai University, Hanoi, Vietnam(opens new window)Open Access:
open accessEditors:
- Professor Dinh Van Son
- Dr Ninh Nguyen