Table of contents
Coastal communities’ participation in reducing single-use plastic bags: the role of awareness of harm and responsibility for environmental protection
Huy Van Le, Le Chi Cong, Mark A.A.M. LeendersThis research aims to explore the role of awareness of harm and responsibility for environmental protection in reducing pollution from single-use plastic bags (SPBs) in coastal…
967
Study motivations of Bhutanese students in hospitality and tourism courses
Paul Christopher Strickland, Vanessa RattenThe main purpose of this article is to understand the motivations for Bhutanese students to study hospitality and tourism courses. The second objective is to analyse what…
1096
The influence of service quality on student satisfaction and student loyalty in Vietnam: the moderating role of the university image
Hoang Viet Nguyen, Tuan Duong Vu, Muhammad Saleem, Asif YaseenImproving service quality, student satisfaction and student loyalty is important to higher education institutions’ sustainable growth. The objectives of this study are a twofold…
4249
Promoting university brand through student co-creation behaviors: the role of online brand posts
Thanh-Thu Vo, Quynh Hoa Le, Linh N.K. DuongThis study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the…
943
ISSN:
2815-5793e-ISSN:
2755-3957Online date, start – end:
2023Journal’s owner:
Thuongmai University, Hanoi, Vietnam(opens new window)Open Access:
open accessEditors:
- Professor Dinh Van Son
- Dr Ninh Nguyen