South Asian Journal of Marketing: Volume 5 Issue 2 , Open Access

Subject:

Table of contents

Neobanking adoption – An integrated UTAUT-3, perceived risk and recommendation model

Puneett Bhatnagr, Anupama Rajesh

The authors aim to study a conceptual model based on behavioural theories (UTAUT-3 model) to evaluate the adoption, usage and recommendation for neobanking services in India.

6788

Online grocery shopping intentions in the post COVID-19 context: a case of millennial generations in Bangladesh

Shekhar Mondal, Abdulla Al-Towfiq Hasan

The purpose of this paper is to explore factors and their impacts influencing online grocery shopping intentions among customers in the post COVID-19 situation. Moreover, the…

2598

The impact of westernisation on the purchase intention of cruelty-free products: a study based on the Sri Lankan cosmetic market

Kavisha Lashindri Dodanwala, Sandun Weerasekera

A surge in demand for ethical products, including cruelty-free products, has been well documented in recent years, with direct ramifications for businesses. This trend towards…

2639

Factors influencing the purchase intention toward electric vehicles; a nonuser perspective

Dinesh Samarasinghe, Gayithri Niluka Kuruppu, Tharanga Dissanayake

The demand for electric vehicles (EVs) has significantly increased in recent years, though some countries like Sri Lanka have reported the opposite direction compared to the…

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Cover of South Asian Journal of Marketing

ISSN:

2719-2377

e-ISSN:

2738-2486

Online date, start – end:

2021

Open Access:

open access

Editor:

  • Dr. Dewasiri N. J.