South Asian Journal of Marketing: Volume 3 Issue 2 , Open Access

Editorial: Is South Asia ready for the next universe – metaverse? Arguments and suggestions for further research

Sudhir Rana, Maduka Udunuwara, N.J. Dewasiri, Muhammad Kashif, Mananage Shanika Hansini Rathnasiri

Consumer ethnocentrism and buying intentions on electronic products: moderating effects of demographics

Md. Ashraful Alam, Debashish Roy, Rehana Akther, Rajidul Hoque

Consumer ethnocentrism (CE) is a matter of interest for marketers over the decades. However, buying intentions toward domestically produced household electronic products in…

Reliability as a moderator in the relationship between the antecedents and consequences of general attitude toward advertising

Priyam Ghosh, Mothilal Lakavath, Karthikeyan Somaskandan, Satyanarayana Parayitam

This paper aims to investigate the relationship between general attitude toward advertising and consumers' purchase intention. The relationship between cognitive attitude…

Perceived value and behavioral intentions toward dining at Chinese restaurants in Bangladesh: the role of self-direction value and price fairness

Abdulla Al-Towfiq Hasan

This paper investigates the effect of perceived value (hedonic value, utilitarian value, and conditional value) on customers’ behavioral intentions toward dining at Chinese…

The mediating effect of trust on consumer behavior in social media marketing environments

Aloka Karunasingha, Nalin Abeysekera

The main purpose of this study is to investigate the mediating effect of trust on the relationship between consumers' social motivation and online purchase intentions in the…

Haq Allah Hu: tourists' phenomenological experiences of visiting shrines as Islamic spiritual destinations

Ahsan Kamal, Muhammad Kashif

Over the years, shrines have been ignored as a destination by islamic marketing scholars. However, shrines can be classified as Islamic spiritual destinations which are visited by…