Table of contents
Covid-19 global pandemic, workplace spirituality and the rise of spirituality-driven organisations in the post-digital era
Eden Yin, Abeer MahrousDespite the growing importance of workplace spirituality, organisations have been reluctant to integrate spirituality into their workplaces; this paper discusses how to integrate…
3819
Egyptian small and medium sized enterprises’ battle against COVID-19 pandemic: March–July 2020
Zeinab Abbas Zaazou, Doaa Salman AbdouThe impact of COVID-19 outbreak freeze economic actors and hold innovative startups. This triggered the researchers to investigate the effect of the pandemic on small- and…
15407
The role of sports marketing in attracting audiences towards less popular sports
Dalia Sedky, Wael Kortam, Ehab AbouAishThe purpose of this study is to examine how sports marketing can attract audiences towards less popular sports.
18772
Fashion consciousness, materialism and fashion clothing purchase involvement of young fashion consumers in Egypt: the mediation role of materialism
Riham Mohamed TalaatFashion clothing has always been an interesting area for scholarly research on consumer behavior. This paper seeks to gain a better understanding of the youth involvement with…
10094
ISSN:
2632-279XOnline date, start – end:
2019Journal’s owner:
Cairo University(opens new window)Open Access:
open accessEditor:
- Professor Mohamed Othman Elkhosht