Journal of Hospitality and Tourism Insights: Volume 2 Issue 3

Medical tourism: strategies for quality patient/guest experiences

Deniz Kucukusta, Simon Hudson, Frederick J. DeMicco

The role of relationship marketing in behavioural intentions of medical tourism services and guest experiences

Bruno Miguel Sousa, Gisela Maria Alves

This paper entails a reflection on medical tourism services and guest experiences. The purpose of this paper is to analyze how relationship marketing relates to other relevant…

Disaster communication: An analysis of the digital communication strategies used by the medical tourism industry during the 2017 Caribbean hurricane season

Alicia Mason, Lynzee Flores, Pan Liu, Kenzie Tims, Elizabeth Spencer, T. Gabby Gire

The purpose of this paper is to understand the crisis communication strategies used by the Caribbean medical tourism industry in the 2017 hurricane season, and also evaluate the…

Using self-determination theory to assess the service product at a wellness facility: a case study

Karen Thal, Simon Hudson

The purpose of this paper is to propose and test a theoretical framework to identify the specific aspects of the guest experience at a wellness facility that contribute to…

Attitude towards alternative medicinal practices in wellness tourism market

Sethumadhavan Meera, A. Vinodan

Recently, wellness tourism has gained popularity in alternative medicinal practices. Alternative medicinal practices are mostly endemic and have evolved through generations…

Why medical tourists choose Turkey as a medical tourism destination?

Ilhan Sag, Ferhat Devrim Zengul

The purpose of this paper is to determine the relationships between the health tourists’ perceptions on decisive factors (i.e. experience, technological infrastructure, flight…