Spanish Journal of Marketing - ESIC: Volume 28 Issue 2 , Open Access

Cross-cultural electronic word-of-mouth: a systematic literature review

Poompak Kusawat, Surat Teerakapibal

Global adoption of the internet and mobile usage results in a huge variation in the cultural backgrounds of consumers who generate and consume electronic word-of-mouth (eWOM)…

Luxury fashion consumption: a review, synthesis and research agenda

Aihoor Aleem, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

This paper aims to review the topic of “luxury fashion consumption”, a field of recent interest for academics and practitioners. However, a literature review that can map the…

Luxury fashion brand coolness: niche versus mass cool

Sandra Maria Correia Loureiro, Aihoor Aleem, Mike Breazeale

This study aims to analyze the relationship of mass versus niche brand coolness on consumers’ brand loyalty, mediated by attitude toward the brand and moderated by conspicuous…

Mapping research in marketing: trends, influential papers and agenda for future research

Ricardo Ramos, Paulo Rita, Celeste Vong

This study aims to map the conceptual structure and evolution of the recent scientific literature published in marketing journals to identify the areas of interest and potential…

Analysing user well-being in ridehailing services

Aijaz A. Shaikh, Francisco Liebana-Cabanillas, Majed Alharthi, Hawazen Alamoudi, Heikki Karjaluoto

Although the sharing economy improves comfort and convenience, it is yet unclear how it affects subjective well-being. This study aims to offer a conceptual model for…

The role of mindfulness in promoting purchase intention

Thuy Dam Luong Hoang, Ha Thu Nguyen, Dung Tri Vu, Anh Thi Tu Le

This study aims to examine the role of mindfulness in promoting customers’ purchase intentions, especially with the mediation effects of perceived ease of use and perceived…