PSU Research Review: Volume 5 Issue 3 , Open Access

Branding “Halal”: application of a certain religious emotion to attract a specific customer segment

Md Sajjad Hosain

The main purpose of this conceptual paper is to identify and explain the technique of branding “Halal” as a marketing strategy to reach and capture a certain market segment…

Style and meaning in translations of the Qur'anic verb-noun collocations into English

Mutahar Qassem

This paper aims to investigate seven prominent translations of the Qur'anic verb-noun collocations into English (Pickthall, 1930; AL-Hilali and Khan, 1977; Ali, 1934; Arberry…

Openness to experience moderates psychological contract breach–job satisfaction tie-in

Abigail Opoku Mensah, Samuel Koomson

This paper aims to assess the tie-in between psychological contract breach (PCB) and job satisfaction (JST) amongst medical doctors (MDs) working in two stress-prone regions of…