South Asian Journal of Business Studies: Volume 7 Issue 1

Understanding health consumer value: service marketing perspective

Shahidul Islam

The purpose of this paper is to clarify and explain patient-centered health choices, facilitating health-care providers’ service orientation.

Mediating role of innovativeness between risk taking and performance in Indian universities: Impact of this nexus on brand image

Manish Gupta, Anitha Acharya

With increased globalization, Indian universities are struggling to attract and retain talented academics and are exploring the ways to enhance their service performance and brand…

Effect of board characteristics on firm value: evidence from India

Rakesh Kumar Mishra, Sheeba Kapil

The purpose of this paper is to explore the relationship of board characteristics and firm performance for Indian companies.

Decoding willingness of Indian consumers to pay a premium on green products

Mohd Danish Kirmani, Mohammed Naved Khan

The purpose of this paper is to identify the relevant antecedents of willingness of Indian consumers to pay a premium for green products and empirically validate the relationship…

The role of perceived benefits in formation of online shopping attitude among women shoppers in India

Nupur Arora, Aanchal Aggarwal

The purpose of this paper is to investigate the role of perceived benefits, namely, price, convenience and product variety in formation of online shopping attitude. The paper also…

Motivations and barriers to purchasing online: understanding consumer responses

Saleem ur Rahman, Muhammad Adnan Khan, Nadia Iqbal

The online purchasing behaviour of consumers has recently become a topic of increased interest and attention for marketers, policymakers, and researchers. However, due to its…

Relation of work-life balance, work-family conflict, and family-work conflict with the employee performance-moderating role of job satisfaction

Aqeel Ahmed Soomro, Robert J. Breitenecker, Syed Afzal Moshadi Shah

People in both the developing and developed worlds now face issues like work-to-family and family-to-work conflicts. Accordingly, the purpose of this paper is to explore the…