Revista de Gestão: Volume 30 Issue 4 , Open Access

Celebrity endorsement in African context: TEARS model approach

Ogbonnaya Ukeh Oteh, Ambrose Ogbonna Oloveze, Obianuju Linda Emeruem, Emmanuel Onyedikachi Ahaiwe

Patronage of local footwear have not been encouraging in Nigeria despite recent investments. The purpose of the study is to evaluate celebrity endorsement and customer patronage…

“School of precariousness”: the production of consent to precarious work in administration internships

Christian Kazuo Fuzyama, Ana Heloisa Lemos, Marcelo Almeida de Carvalho Silva

This study aims to understand the production of consent to precarious working conditions in administration students' internship experiences.

Emerging field or passing fashion? A case study of Agile-Stage-Gate model in innovation processes

Adriano Rehder, João Valsecchi Souza, Roberto Marx, Mario Sergio Salerno

Agile methods are increasingly being applied in the contexts of innovation beyond traditional information technology (IT) and physical product development projects, such as when…

Personality trait imprints across generations: small family business context

Zeshan Ahmad, Shahbaz Sharif, Muhammad Ahmad Alrashid, Muhammad Nadeem

The purpose of this study is to investigate how the congruence between predecessor and successor personality traits (PTs) with the values of their small family business (SFB…

Lean start-up, entrepreneurship and remote orientation: The experience of action research in Manaus, Brazil

Alvair Silveira Torres Jr., Ronaldo Akiyoshi Nagai, Reinaldo Corrêa Costa

Creating a new product or service promotes the status quo changes, seeking economic value and solving customer's urgent problems. Entrepreneurs play an important role in this…