Arts Marketing: An International Journal: Volume 3 Issue 1
Table of contents
Listening to live jazz: an individual or social act?
Stephanie E. Pitts, Karen BurlandThis article seeks to understand how audience members at a live jazz event react to one another, to the listening venue, and to the performance. It considers the extent to which…
Factors affecting visual artists’ levels of commitment to artwork distributors
Rita Kottász, Roger BennettThe purpose of the study was to develop and test a model explaining visual artists’ levels of commitment to their primary distributors (dealers, agents, gallery owners).
Shopping soundtracks: evaluating the musicscape using introspective data
Steve Oakes, Anthony Patterson, Helen OakesDespite the relatively low cultural status of department store music, it is proposed that music – the shopping soundtrack – is capable of transforming perceptions of the…
The art machine: dynamics of a value generating mechanism for contemporary art
Victoria L. Rodner, Elaine ThomsonThis paper aims to deconstruct the validation process for contemporary art with a fresh take on the components and terminology of this process, here referred to as the art machine.
“A big part of my life”: a qualitative study of the impact of theatre
Ben WalmsleyThe purpose of this paper is to explore the impact that theatre can have on its audiences, both immediately and over time.