Sport, Business and Management: Volume 9 Issue 5

Positioning at the Olympic Winter Games: Examining the targeting of Olympic Winter Sports by medal-winning nations

Andreas Christoph Weber, Veerle De Bosscher, Hippolyt Kempf

Since the 1990s, the International Olympic Committee has offered nations more medal-winning opportunities at every Winter Games. Meanwhile, many countries are constrained by their…

The brand personality of professional football teams: A refined model based on the Greek professional football league

Dimitra Papadimitriou, Kyriaki Kaplanidou, Kostas Alexandris, Nikos Theodorakis

The purpose of this paper is to test the psychometric properties of the Team Brand Personality Scale by Blank et al. (2013, 2018) in the context of the professional football clubs…

The impact of coaches’ ethical leadership behaviour on athletes’ voice and performance: The role of accountability

Stephanie White, Davar Rezania

Ethics and leadership are ongoing topics in high performance sports. The purpose of this paper is to provide an insight into the relationship between coaches’ ethical leadership…

Assessing the survival of shirt sponsorships in English football: an exchange theory perspective

Jonathan A. Jensen, Akash Mishra, Mara Averick

Over the past several years, growth in sponsorship spending has surpassed that of traditional marketing and promotional approaches, as it has become an indispensable part of the…

At the stadium or at home: the effect of broadcasting matches

Angel Barajas, Elena Shakina, Thadeu Gasparetto

The purpose of this paper is to analyse simultaneously the effect of attendance at the stadium on the size of the TV audience, taking into account the effect of price and…

Fitness industry self-regulation: institutional or by choice?

John Douglas MacFarlane, Sean Phelps, Nico Schulenkorf

The purpose of this paper is to document and explore the perceptual motivations for voluntary and continued affiliation with a fitness industry register by its affiliates…