Sport, Business and Management: Volume 9 Issue 3

The value of having a first-tier football club in the municipality (even) when tangible benefits are absent: A Danish CVM study

Christian Gjersing Nielsen, Line Bjørnskov Pedersen, Rasmus K. Storm

The purpose of this paper is to examine citizens’ willingness to pay (WTP), in relation to having a professional first-tier football club in a medium-sized Danish municipality…

Korean MLB players: the effects of motives and identification on fan loyalty

Kyu-soo Chung, Christopher Brown, Jennifer Willett

The purpose of this paper is to examine the factors that motivate Korean baseball fans to support Korean Major League Baseball (MLB) players and to identify the effects of the…

Re-examining a model for measuring Facebook interaction and relationship quality

Rebecca M. Achen

Research in sport has examined the use of social media by organizations and athletes, but little research has assessed the effectiveness of social media marketing, especially in…

Why do clients enrol and continue at sports centres?

Sergio Rodríguez Cañamero, Jorge García-Unanue, José Luis Felipe, Javier Sánchez-Sánchez, Leonor Gallardo

The purpose of this paper is to analyse the ways clients find out about a sport centre and the factors that lead them to enrol and influence their satisfaction with their…

Exploring retro marketing with sport marketing professionals

Zach Scola, Brian S. Gordon

The purpose of this paper is to expand our understanding of retro marketing in sport through the perspective of sport marketers.

Catch and release? NHL expansion draft endowment effects

Peter M. Tingling, Kamal Masri, Dani Chu

The purpose of this paper is to investigate National Hockey League (NHL) expansion draft decisions to measure divestment aversion and endowment effects, and analyze bias and its…